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5 UX-TRENDER
WORLD USABILITY DAY 2013
USABILITY
USER EXPERIENCE
BUSINESS-DRIVEN
USER EXPERIENCE
1
DESIGN SOM ANPASSAR SIG
1,2 MILJARDER

Källa: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
Bild: Brad Frost (Flickr)
Källa: The New Multi-screen World (Google)
http://www.bostonglobe.com/
http://www.bostonglobe.com/
http://www.bostonglobe.com/
http://www.bostonglobe.com/
EN APP DÅ?
Källa: http://idontwantyourfuckingapp.tumblr.com/
Skärmbild från Skitch
1

1

2

2

3

3

Skärmbild från LayerVault
2
SCROLL ÄR DET NYA KLICKA
Skärmbild frånPinterest
www.apple.com/se/
www.apple.com/se/
www.apple.com/se/
www.apple.com/se/
www.apple.com/se/
www.apple.com/se/iphone-5s/
http://getbootstrap.com/components/
www.skype.com/sv/security/#protecting
www.google.com/intl/sv/insidesearch/howsearchworks/thestory/
3
HASTIGHET, HASTIGHET,
HASTIGHET
2 sekunder
Källa: akamai.com
5
1.3MB

Genomsnittsstorlek
på en webbsida idag

18 sek

Ladda hela sidan via
3G varav 4,5 sek i ren
väntetid

10 sek

35-40% av användare
från mobila enheter
lämnar sidan

Källa: KISS Metrics & httparchive.org
Känsla av

kontroll
Skärmbild från Twitter app
www.svt.se/nyheter/
www.svt.se/nyheter/
www.google.com
PLATT DESIGN
4
UPPTÄCKA I STÄLLET
FÖR ATT NAVIGERA
”Getting information off the Internet is like taking a drink from
a fire hydrant.”
Mitchell Kaper
Skärmbild från Netflix
Skärmbild från Zite
Skärmbild från digg
Förslag baserat på
webbplatser jag
besökt samt vilka
mina vänner följer.

Skärmbild från Twitter
Skärmbild från Discovr people
Skärmbild från LinkedIn
5
DET VIKTIGA I FOKUS
www.amazon.com/
www.trentwalton.com/2013/04/10/reorganization/
https://getpocket.com/signup/
1

DESIGN SOM ANPASSAR SIG

2

SCROLL ÄR DET NYA KLICKA

3

HASTIGHET, HASTIGHET, HASTIGHET

4

UPPTÄCKA I STÄLLET FÖR ATT NAVIGERA

5

DET VIKTIGA I FOKUS
Wow!

Hygiennivå

Besvikelse

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5 UX-trender du behöver ha koll på!