Colombia is promoting investment in its growing hospitality and tourism infrastructure sector. Proexport, Colombia's foreign investment and tourism promotion agency, works to attract foreign direct investment and increase tourism. Colombia has a stable economy with high GDP growth rates and low inflation. It has received record levels of foreign direct investment in recent years and multinational companies are investing in various industries in Colombia.

1. COLOMBIA
Investment Environment and Business Opportunities in Colombia
Hospitality and Tourism Infrastructure
2012

2. About us
Proexport is Colombia’s entity in charge of the
p
promotion of International Tourism, Foreign Direct
g
Investment, and non-traditional exports
EXPORTS INVESTMENT TOURISM

3. Proexport’s network: 28 offices around the world
and 8 offices in Colombia

4. Investment Portfolio
1 Seminar for investors already installed
Colombia
2 SIFAI (System to facilitate and Attract Investment)
3 Coordination of regional promotion
erseas
4 Tailor made information requests
ombia and Ove
5 Coordination of site visits.
Colo
6 Contacts with key entities in the public and private sector
seas
International Events and seminars.
Overs
7

5. Tourism Portfolio
1
Colombia
Joint working plans – Exporter Plans
2 Institutional Projects
j
3 Special Projects
Colombi and
seas
ia
Overs
4 Business meetings
5 Promotion Activities
6 Joint promotion plans with operators
7 Workshops, destiny presentations and International Fairs
Overseas
8 Familirization Trips / media
9 Tourism Portal
10 Added Value Institutional Presence

6. Some recent investment projects supported by
Proexport
Established one of its two world class R&D centers.
Opened a new Data Center oriented to Systems Integration,
Outsourcing and Support Services.
Opened a new global service center in Medellin
Develop a Sugarcane ethanol project on aproximately 10,000
hectares.
Opened a new business hotel offering 264 rooms, located in the
heart of Bogota´s financial district.
Acquired the assets of ESI de Colombia. ESI is a value added reseller of
industrial electrical equipment an engineering services

7. General facts
In terms of population, Colombia is 2 times bigger than
Australia, 4 times bigger than Belgium and almost 3
times bigger than Chile
Colombia borders two oceans, The Pacific and the
Atlantic
Colombia is one of the most biodiversity countries
worldwide
Most stable growth of any country in the region since the
1970s.
Foreign I
F i Investment i C l bi h i
t t in Colombia has increased over 330%
d
in 8 years
Colombia have preferential access to more than 1.5
p
billion consumers, thanks to international
trade agreements.

8. The world is talking about Colombia
“The country’s $370bn economy is booming,
with output growing at 6 per cent a year. A
free trade deal has been closed with the US
“The Colombian comeback: from and foreign i
d f i investment i rolling in,
t t is lli i
nearly failed state to emerging global especially into mining and energy.”
player.”
“The nation enjoys economic and political “Colombia is emerging as an attractive
stability, a hard-working and destination for investors as it works to
entrepreneurial culture, high levels of distance itself from its troubled past.”
productivity and performance in selected September 18 2011
S b 18,
sectors and a number of world-class
companies.”

9. The largest economies in a crisis
…where the emerging economies are
becoming their strategic allies

10. COLOMBIA
Destination for investment
in Hospitality and Tourism Infrastructure

11. “Colombia is the second most attractive country for investment in Latin
America in the next 3 years.”
If you were to invest in a Latin American country in the next 3 years, where
would you invest?
68%
38%
25% 25% 18%
Brazil Colombia Chile Mexico Peru
Source: Investor perception research JP Morgan Chase Bank Co.

12. In GDP terms, Colombia is the 28th largest economy in the world
measure in PPP terms.
GDP (PPP)
( )
466
US $ Billion - 2011
443
423
387 378 367
348
301 298
278 272
246 233
205
184
133
Note: PPP (Purchasing Power Parity)
(February 7 2012))

13. Colombia positions itself as one of the economies leading
growth in the region
GDP (PPP), 2000 – 2014
US$ Billion
700
CHILE
600
COLOMBIA
PERU
500
VENEZUELA
400
300
200
100
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011e 2012p 2013p 2014p
Source: EIU – May 9 2012
P: Projected
E: Estimated

14. During the last 10 years, Colombia decreased significantly its inflation
and showed a constant GDP growth.
2000 2010 Bubble Size: Population
(million)
450
400
Nomin GDP (US$ Billion)
41
350
37 300
$
47
250
28
nal
200 17
84
150
30
100
23 40
70 15
50
26
0
2
-2 0 2 4 6 8 10 12
Inflation (%)
1
0 Argentina Chile Colombia Egypt Malaysia Peru
2000
Source: EIU, DANE, Trading Economics, Banco de la República (Colombia)

15. GDP per capita adjusted to PPP almost reach the
US$10,000
Colombia’s GDP per Capita (PPP)*,
2000 – 2011 (US$)
9.920
8.838
6.817
5.826
+70%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
•GDP Per Capita adjusted to prices at purchasing power parity (PPP)
Source: EIU (Economist Intelligence Unit)
(May 9, 2012)

16. According to international standards, Colombia classified in
Upper – Middle Income Economies.
US $ Income Per Capita, Atlas Methodology
8000
7000
6000 Upper Middle Income
5000
4000 +180%
Lower Middle Income
3000
2000
1000 Low Income
0
1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2011e 2012p
Source: Ministry of Finance and Public Credit – EIU, WorldBank
e: forecast - May 9- 2012

17. The twenty-third largest population in the world;
The second most numerous Spanish-speaking population
Population
Millions of People – 2011*
113 8
113,8
47,5 46,1
40,9 38,2
34,4
30,4
, 29,1
22,5
17,3
11,3 10,7 10,6 9,5 8,4 7,9 7,8 5,2 5,0 4,4
Source: EIU (Economist Intelligence Unit)
*Forecast; (February 7, 2012)

18. Macroeconomic stability
GDP, Inflation and Unemployment rate (%) 2002 – 2011
(Annual Average)
15,5
14,0
13,6
Unemployment
11,8
, 12,0 12,0 11,8
, rate
11,2
11 2 11,3
11 3
10,8
7,7
7,0
70 6,7 6,9
69
6,5
5,9
5,5 4,9 GDP
3,9 5,7 4
5,3 3,5
4,7 4,5
2,6
26 Inflation
2,0 3,2 3,7
1,7
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Source: DANE- Colombia Central Bank - EIU: Economist Intelligence Unit Forecast
e: Estimated (February 2012)

19. Colombia reached the highest FDI flow in history
FDI, 2000 –2011 Main investing countries
US $Million Accumulated 2000 – 2011**
13.234
United States
10.252 10.564
• US $9,595 million
• Share of 24 8%
24.8%
England
• US $5,684 million
6.899 • Share of 14.7%
5.537
3
Spain
2.436
• US $3,431 million
• Share of 8.9%
1.720
Canada
• US $1,373 million
• Share of 3.6%
FDI with Sab Miller investment
Variation 2010–2011: +92%
*Figures obtained through the foreign currency balance of the Bank of the Republic.
*Fig res thro gh c rrenc Rep blic
**Share of all countries with positive cumulative investment, without reinvested profits or investments in the oil sector. Accumulated value 2000
– 2011: US $38,615 million
Note: the list of the top countries investing in Colombia does not include Anguilla or Panama, in third and fourth place.
Source: Bank of the Republic - Balance of Payments

20. Colombia is third in the region in terms of FDI into the
country as a percentage of GDP
2.9%
2 9% 1.6%
1 6%
13.2 5.1
4.2%
7.55
7 55 2.7%
2 7%
66.6
5.9%
14.7 1.4%
Inward FDI flow/GDP(%)
6.12
Inward Direct Investment US$ bn.
Source: EIU, Banco de la Republica

21. Colombia is also increasing its investment
outflows abroad
8.289,0 FDI from Colombia by Sectors
2011 %
Other
US $ 6.562,0 Constructi
0%
Million on
1% Financial
Oil and
Services
Mining
52%
8%
4.662,0 Commerce
Rest., and
Hotels
10%
3.088,2
Manufaturi
2.254,0 ng
13% Energy
937,7 16%
325,3 912,8
142,4
,
Total investment 2011: US$ 8,289 million
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
% Share by total FDI of positive flows from Colombia, without reinvesting profit Ranking of countries
Source: Central Bank receiving FDI from
Colombia (2000-2010)
(2000 2010)
1. USA
2. England
3. Panama
4. Brazil
5. Peru
6.
6 Guatemala
G t l
7. Mexico
8. Chile
9. Ecuador
10. Venezuela

22. In 8 years, exports have multiplied by 4
Exports, 2000 – March 2012 Top Exports Destination, 2011
US $Million
56.954 United States
• US $21.720 million
• Share of 38.1%
Netherlands
37.626
39.820
• US $2.524 million
• Share of 4.4%
32.852
13.158 13.129 Chile
9.527 • US $2.205 million
• Share of 3.9%
7.730
7 730
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Jan - Jan - China
Mar Mar
2011 2012 • US $1.989 million
• Share of 3.5%
Variation 2009 - 2010: -21.2%
Variation 2010 - 2011: 43%
Variation Jan – Mar 2010 vs. Jan – Mar 2011: 23.2%
Source: DANE (National Department of Statistics)

23. In 10 years imports grew four times
Imports, 2000 – 2011 Top destinations of imports,
US$ Million 2011
54.675
United States
39.669
39 669 • US $13,593 million
• Share of 24.9%
40.683
China
• US $8,176 million
• Share of 15%
13.882 Mexico
11.757
• US $6 059 million
$6,059
• Share of 11%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Brazil
• US $2,740 million
Variation 2009 - 2010: 23.7%
Variation 2010 - 2011: 34.4%
• Share of 5%
Source: DANE (National Department of Statistics) – CIF Values

24. Three of the top risk rating agencies gave Colombia the
"Investment Grade”
The three agencies agree on the country's positive
economic and financial situation, highlighting:
 Its ability to deal with external shocks
 Its historic fulfillment of obligations
 An increase in its macroeconomic credibility
 A visible improvement in security conditions
7 February 2012

25. The third friendliest country to do business in
Latin America and the top reformer in the region
Doing Business Ranking*
2007-2012
2007 2012
Variation in the number of positions
World World
45 Country Ranking Ranking
Colombia
2012 2011
Peru 26
Chile 39 41
Panama 11
Peru 41 39
Mexico 9 Colombia 42 47
Ecuador -6 Mexico 53 54
Venezuela Panama 61 63
-10
Argentina 113 114
Brazil -12
Costa Rica 121 121
Argentina -14 Brazil 126 120
Chile -15 Ecuador 130 131
Costa Rica 20
-20 Venezuela 177 175
Source: Doing Business 2012 World Bank Report
*Positive numbers indicate improvements in business environment

26. Minority Shareholders Protection Index 2011
Colombia is ranked 5th worldwide and
8,3 1st in Latin America in terms of Investor
Protection
P t ti
6,7
6,3
6,0
5,3
53 World Ranking
4,7 4,7 Country
5 Colombia
20 Peru
2,3 28 Chile
44 México
74 Brazil
109 Argentina
Argentina
Colombia
Chile
Venezuela
Brazil
México
Peru
Panama
109 Panama
179 Venezuela
C
A
V
Source: Doing Business, 2011 – World Bank

27. Colombia as an export platform: 11 free trade agreements (FTA),
allowing preferential access to over 1,500 million consumers
Norway
Iceland
European Union
Canada
Liechtenstein
Switzerland
Japan
United States
Turkey
Israel
South
Guatemala Korea
Mexico
Honduras
El Salvador
Ecuador
Brazil
Peru
Bolivia
Uruguay
Chile
Paraguay
Argentina
IN FORCE SIGNED IN NEGOTIATION FUTURE ALL
Source: SICE; OAS.

28. In 2012, Colombia will have negotiated 21 International
Investment Agreements (IIA)
NORWAY
iCELAND
United European
Kingdoom
Canada Liechtenstein Union
Switzerland
United Japan
States
C a
China
Turkey
Spain
Kuwait
South
Korea
India
Mexico Panama
NORTH
TRIANGLE
Ecuador
Peru
Bolivia
Chile
IN FORCE SIGNED IN NEGOTIATION ALL
Note: The International investment agreements (IIA) include Agreement Investment Treaties (BIT) (agreement) and Free Trade Agreements (FTA) with investment section
(chapter).

29. Colombia will have 16 Double Taxation Agreements (DTA)
negotiated by the end of 2012
Netherlands
Germany
Canada
Switzerland Belgium
Czech
Spain Republic
United France
States Japan
Portugal
g
South
Korea
Mexico
India
Ecuador
Peru
Bolivia
Chile
IN FORCE SIGNED IN NEGOTIATION ALL

30. Travelers from abroad want to visit Colombia and Colombians
want to travel around their own country
tt t l d th i t

31. International tourist arrivals growth rate in Colombia
triples worldwide arrival rate
World international tourist arrivals vs.
International Tourist Arrivals in Colombia 2000-2011
World Arrivals
1.600
1.500
1 500 At the end of 2004
Average Growth Proexport starts the
Rate 2001-2011: 1.400
promotion of international
1.300 tourism in Colombia
3.4% 1.200
1.100
1.000
Arrivals in Colombia 900
800
Average Growth
700
Rate 2001-2011
600
500
10.3%
World Arrivals (millions) Arrivals in Colombia (thousands)
Arrivals growth rate in Colombia 2010: 8,9% - World 2010: 6,7%
A i l growth rate i C l bi 2011: 7 3% - W ld 2011: 4 4%
Arrivals th t in Colombia 7,3% World 2011 4,4%
Source: WTO, Migracion Colombia. Proexport calculations

32. Who Visits Colombia?
Besides regional travelers, Colombia has been well recognized by European Market as well.
Spain and Germany are now part of the top 10 arrivals to Colombia.
Source: Migracion Colombia. Proexport calculations

33. Colombia is increasingly attractive to visitors
Foreign visitors in Colombia
Main nationalities of foreign visitors in
2006 – I Quarter 2012
Colombia, 2011
(thousand)
315 United States
296
285 • 317.962 visitors
228 • Sh 20 1%
Share 20.1%
127
51 Venezuela
• 228.934 visitors
582
475
• Share 14.5%
54
1.5
3
1.223
1.35
1.4
1.195
1.053
Ecuador
• 108.917 visitors
• Share 6.9%
Argentina
2006 2007 2008 2009 2010 2011 • 93.822 visitors
• Share 5,9%
Arrivals ( g )
(Migración Colombia) Visitors in Cruises
Sources: Migración Colombia, MCIT, Bank of the Republic. Proexport
Calculations.

34. A competitive location with easy access to America
Frankfurt
11H15M
Canada
Toronto Germany
6H05M
Paris France
10H40M
United States
Los Angeles
New York
8H20M p
Spain
5H35M
Madrid
Miami
Mexico 9H40M
3H00M
Mexico City  Over 710 weekly direct international frequencies
4H45M Caracas  More than 4.500 weekly domestic frequencies
4 500
1H20M
Ecuador  Avianca-Taca: one of the most important airlines of
Quito Latin America
1H30M  Easy and fast access to main capital cities in Latin
Peru Brazil America
Lima Sao P l
S Paulo
3H00M 5H45M  More than 26 different airlines arriving Colombia
 ‘Open Skies’ Agreement with United States
Santiago Chile Buenos Aires
5H00M 6H15M
Chile Argentina

35. Average growth of 9.7% per year of international passengers
over the last six years
Air Traffic ‐ Domestic Passengers
2005‐2012 (thousands)
4.8%
Average growth of
30.7%
11.2% 13,961 14,627
domestic passengers
7.9%
5.7%
4.0%
10,681
2005-2011: 10.7%
9,234 9,601
8,094 8,737 12.0%
3,410 3,820
3 820
Air Traffic ‐ International Passengers
2005‐2012(thousands)
( )
11.6%
3.7% 11.0% 6,960
5.4%
12.7% 6,234
14.0% 5,416 5,617
5,137
Average growth international 3,998
4,558
passengers 13.0%
1,840
2005-2010: 9.7% 1,629
Source: Migración Colombia, Proexport calculations

36. Increase in the percentage (%) of hotel occupancy
Hotel Occupancy Rate in Major Cities
2010 - 2011
63.1%
61.4% 61.7%
60.0%
59.4% 59.0%
59 0%
57.9%
56.5% 56.8% 56.5% 56.6%
55.8% 56.2%
52.7%
52 7%
Antioquia Barranquilla Bogotá Cartagena San Andrés Santa Marta 5 Star
2010 2011
Source: Cotelco

37. Room availability - 2011
High hotel occupancy in up‐scale hotels,
18 284
18,284
limited number of beds in all the
regions of the country.
10,864
9,929
8,597
5,616 5,485
4,792 4,296 2,265
3,309 2,842
2 842
2,719
2 719 1,744 2,272
1,683 2,128
1,486 1,152 1,105 1,376
753
-
Rooms (Total Registered Hotels)
( g ) Upper-middle or up-scale rooms
pp p
Source: National Tourism Registry and Proexport.
Upper‐middle and up‐scale rooms are the equivalent of four and five star rooms.
(This does not imply that they have Star Quality Certification from the National Government)

38. Average Room Rate
YEAR AVERAGE ROOM RATE*
2008 US $110
2009 US $103
2010 US $108
2011 US $114
* Rate includes all categories hotels.
Source: Cotelco

39. Colombia’s human capital
Labor force growth, 2011 2/ Labor Market Flexibility, 20113/
Rating scale from 0-100. 0: Flexible - 100: Rigid
Brazil, 1 Colombia, 10
Chile, 18
Colombia, 5
10.2% Argentina, 21
Peru,11
Peru 11
3.9% Peru, 39
Chile, 16
2.5%
Mexico,
Mexico 41
Argentina, 19
1.8%
Venezuela, 25 Brazil, 46
World Ranking of 59 countries 1.6%
% Labor force growth
1.3%
Mexico, 37
Venezuela, 69
0.2%
Source: IMD World Competitiveness, 2011. Ranking of 59 countries.
2/ Ranking, percentage change
3/ The flexibility of the labor market is measured by the rigidity of the employment index.

40. Colombia’s human capital
Availability of Skilled Labor, 2011 6/ Manager Credibility, 2011 7/
Scale 0-10. 0: low availability – 10: high availability Scale 0-10. 0: weak– 10: strong
6,5 Colombia,4
5,9
5,5
5,3 Brazil, 22
4,3 4,2 Chile, 23
3,8
V l
Venezuela, 27
Mexico, 34
Peru, 35
Argentina, 52
Source: IMD World Competitiveness, 2011. Ranking of 59 countries.
6/ The labor market has skilled labor available.
7/ The credibility of managers in the society is strong.

41. A competitive workforce
Higher education and training
Position among 142 countries
90
77
72
67
57 60
54
47
Chile Argentina
g Brazil Colombia Venezuela Mexico Peru Ecuador
Source: World Economic Forum 2011 - 2012

42. A competitive workforce
 Second place in Customer Satisfaction
Client Satisfaction, 2011
Chile
Chil
Colombia
Brasil
Mexico
Peru
Venezuela
Argentina First place in Entrepreneurship
0 1 2 3 4 5 6 7
Entrepreneurship, 2011
Colombia
Brasil
Venezuela
Peru
Chile
Argentina
g
Mexico
0 1 2 3 4 5 6 7
Source: IMD World Competitiveness

43. Bogota's people are the best hosts in Latin America
Montevideo
Santiago Civic culture in Bogotá is a model
recognized worldwide as a place where
Rio de Janerio travelers feel at home thanks to the
warmth of its people.
Lima
Bogota
g
0 5 10 15 20
Source: América Economía – Business Traveler Special 2011

44. Arrival of Important International Events
 Six fairgrounds and nearly 30 convention centers with major capacity distributed around the country
 Fourth top recipient country of conventions in Latin American and 32nd in the world
 Experience in event logistics and organization.
 Seven cities with dynamic business activity and several more growth poles.
 Increased number of international events.
Cartagena, 2010 (South
g , (
Cartagena, 2007 (General Assembly World Tourism American Hotel & Tourism
Organization) Investment Conference
Medellín, 2009. (Summit of Governors of the Inter- Bogotá, 2010, 2011 (Nation
American Development Bank) wide tour)
Cartagena, 2009 (ALTA Airline Leaders Forum). 8 Colombian cities, 2011 (FIFA
Sub 20 host)
Cartagena, 2010
(WEF Latin America) Cartagena, 2012 (most important
business development in Latin
american tourism)

45. Some Benefits
 Exemption from income tax for 30 years for
services provided in hotels built or remodeled by
2018
 Tax and customs benefits on capital goods used for
tourism exports
 Tax Breaks for hiring new employees under the age of 28,
the disabled, displaced or women over the age of 40
 With the start of the different Free Trade
Agreements with Canada (2011), Switzerland (2011) and
recently with the United States, an increase in business
travelers is expected and thus, an increase in hotel demand
for this segment.
 80% of the imported products for this sector
come from the United States Thanks to the gradual
States.
custom exemptions (FTA), there will be a reduction in import
costs for these products .

46. Colombia in world's eyes
Beaches of Santa Marta, selected by the readers of the
SmarterTravel portal as a destination to visit in the summer of 2011.
Selected by New York Times' readers as the second best
destination to visit in 2010.
Received the "Emerging Destination" award by British
magazine Wanderlust.
2,900 km of coastline and the third largest coral reef in the world in
San Andrés.
Most biodiverse country per square kilometer in the world with 10% of
the planet's flora and fauna
13 sites recognized by UNESCO.
Over 80 ethnic groups speaking 65 languages

47. Some opinions…
• "Colombia's economy is stable enough and will continue to grow, and that is attractive for investment. The arrival
of major international brands is a sign of confidence in Colombia".
Álvaro Diago, IHG President for Latin America and the Caribbean.
Portafolio, April 16, 2012
IHG - InterContinental Hotels Group 2012
• “There is confidence in the country. Many opportunities are beginning to dawn. It is a country with major cities,
rich in history and culture, and a large market, which has become an important point for investment for many
foreign businessmen".
Amancio López, President of S i conglomerate Hotusa
i ó i f Spanish
Dinero, March 21, 2012
Hotusa Hotels S.A

48. Some hotel projects in Colombia by prestigious chaines
Bogotá – 82 Rooms
B/quilla – 118 Rooms Bogotá - 360
Rooms
Bogotá - 126 Rooms
Cartagena – 118 Rooms
B/quilla - 118 Rooms Bogotá - 142 Rooms
.
Cartagena - 268 Rooms
Bogotá – 264
Rooms Bogotá - 191 Rooms
Bogotá - 239 Rooms
Cartagena - 140 Rooms
Bogotá - 245 Rooms Bogotá
B/quilla – 126 Rooms Bogotá - 251
Bogotá - 95
Rooms Medellín
Bogotá - 76 Rooms Cali - 150 Rooms
Cartagena- 278 Rooms
Bogotá - 276
Bogotá – 216 Rooms Rooms Bogotá - 268 Rooms
Valledupar -108 Rooms Armenia - 95
Rooms
Armenia - 140 Rooms B/manga – 70 y
Bogotá - 56 RoomsCartagena - 256 78 Rooms
Medellín – 140 Rooms
Bogotá - 251 Rooms
Rooms Cartagena - 250 R
C t Rooms
Medellín - 68 Cartagena – 233 Rooms
Rooms B/quilla - 180
Rooms
Bogotá – 95 Rooms
Bogotá – 332 Rooms Bogotá
2008 -2009 2010 2011 2012 - 2015

49. Investment Opportunities by Region

50. Regional Investment Opportunities
Bogotá D.C. City Information
Population (2011)
8.7 million
Arrival of international travelers
861,725 in 2011
Countries with direct connectivity
20 countries in America and Europe, 516 flights per week
Hotel occupancy rate (2011)
63.1%
Number of beds
27,281 in 654 hotels
Share % of the tourism sector in the region's GDP
g
12.9% (2009)
Investment opportunities
Luxury h t l
L hotels
Corporate Hotels: full and limited services
Events center (concerts)
Promotional products
Nature Culture Adventure
Wellbeing MICE Golf
Panoramic View - Bogotá DC

51. Regional Investment Opportunities
City Information
Cartagena Population 1.3 million (2011)
Arrival of international travelers
177 thousand in 2011
Countries with direct connectivity
Panama and the United States
Hotel occupancy rate (2011) 59.4%
Number of beds
9,929 in 423 hotels
ICCA Ranking 14 in Latin America
Share of the tourism sector in the region's GDP: 8.8%
(2009)
Investment opportunities
Luxury hotels,
Beach Resorts - Golf
Limited service hotels
Spas and Wellness Centers
Marinas
Fairgrounds
Hotels with convention halls.
Promotional products
Beach Culture Cruises
The Walled City
Nature Wellbeing MICE MICE

52. Regional Investment Opportunities
City Information
Medellín
Population (2011)
3.6 million
Arrival of international travelers
151,466 in 2011
Countries with direct connectivity
United States, Ecuador, Panama, Venezuela, Costa Rica,
Peru, Spain and Curacao
Number of beds
8,563 in 210 hotels
Hotel Occupancy Rate
57.9% in 2011
g
Share % of the tourism sector in the region's GDP
12.5% (2009)
Investment opportunities
Limited service hotels
Luxury hotels
Hotels as a complement of healthcare services
Hotels in Manantiales Technological Park
Promotional products
Nature Culture
Medellín Metro
Wellbeing MICE MICE

53. Regional Investment Opportunities
Barranquilla City Information
Population (2011)
1.2 million
Arrival of international travelers
53,700 in 2011
Countries with direct connectivity
Panama and the United States
Hotel occupancy rate (2011)
56.8%
Number of beds
5,798 in 122 hotels
Share % of the tourism sector in the region's GDP
14.7% (2009)
Investment opportunities
Corporate Hotels: full and limited services.
Tourist attractions in the region
Culture MICE Golf
Barranquilla Carnival

54. Regional Investment Opportunities
Cali City Information
Population (2011)
2.9
2 9 million
Arrival of international travelers
109,484 in 2011
Countries with direct connectivity
United States, Ecuador, Panama, Peru and Spain
Number of beds
8,563 in 210 hotels
Share % of the tourism sector in the region's GDP:
10.9% (2009)
Investment opportunities
Hotels with selective or limited services
Hotels for the Valle del Pacífico Convention Center
Theme Parks
Promotional products
Nature Adventure
Culture MICE Golf
Salsa Festival

55. Regional Investment Opportunities
Santa Marta City Information
Population (2011)
0.6 million
Arrival of international travelers
20,437 in 2011
Number of beds
13,159 in 337 hotels
Hotel Occupancy Rate
56.6% in 2011
Share % of the tourism sector in the region's GDP
18.4% (2009)
Investment opportunities
Beach Resorts
Golf Resorts
Ecolodges
Limited service hotels
Hotels with convention halls.
Promotional products
Beach Culture
Tayrona - Ecohabs
Nature MICE Cruises

56. Regional Investment Opportunities
Coffee Triangle
Region Information
Population (2011) 2.5 million
Arrival of international travelers
32,948 in 2011
Countries with direct connectivity
United States and Panama
Number of beds
12,972 i
12 972 in 477 hotels
h t l
Hotel Occupancy Rate
44.6% in 2011
Share % of the tourism sector in the region's GDP:
13.8% ((2009))
Investment opportunities
Full service and limited services hotels;
Ecolodges
Spas and Wellness Centers
Theme Parks
Golf Resorts
Promotional products
Nature Adventure
Traditional coffee plantations
Wellbeing MICE MICE

57. Regional Investment Opportunities
Santander
Region Information
g
Population (2011)
2.1 million
Arrival of international travelers
26,910 in 2011
Number of beds
5,026 in 131 hotels
Hotel Occupancy Rate
42.4% in 2011
Share % of the tourism sector in the region s GDP
region's
8.2% (2009)
Investment opportunities
Limited and full service hotels
Extended stay hotels
Adventure theme parks
Promotional products
Santander Park
Nature Adventure

58. Regional Investment Opportunities
San Andrés Islas
City Information
Population (2011)
73,925 people
Arrival of international travelers
47,281 in 2011
Countries with direct connectivity
Panama
Hotel Occupancy Rate
55.8% in 2011
Share % of the tourism sector in the region's GDP
32.2% (2009)
Investment opportunities
Beach Resorts
Marinas and piers
Spas and Wellness Centers
Promotional products
Nature Adventure
Sea of Seven Colors Beach MICE

59. Regional Investment Opportunities
Chocó
City Information
Population (2011)
480,800
480 800 people
Share % of the tourism sector in the region's GDP
9.1% (2009)
Investment opportunities
Eco-lodges in destinations such as Nuquí, Bahía
Solano, Utría and Capurganá
Promotional products
Nature Adventure
Humpback whales

60. Regional Investment Opportunities
Amazon
City Information
Population (2011)
72,000
Number of beds
900 in 47 hotels
Share % of the tourism sector in the region's GDP
21.1% (2009)
Investment opportunities
Ecolodges
Limited service hotels
Piers for river cruises
Promotional products
Nature
Victoria Regia

61. Regional Investment Opportunities
Plains Region
Region Information
Population Meta and Caquetá (2011)
1.3 million
Current situation of the region
Non-existent hotel supply
N i t th t l l
Oil boom in the region with more than 150 companies
dedicated to supplying oil goods and services in the
region.
region
58% and 46.5% of the GDP of Casanare and Meta,
respectively, comes from Mining and Quarries
Investment opportunities
Extended stay hotels
Furnished Apartments
Department of Meta

62. Investment Opportunities b Sector
I O i i by S

63. Nature Tourism
Att ti
Attractions i C l bi
in Colombia
National Parks
Natural Parks
56 protected areas
12.6 million protected hectares, which amount to more
than 12% of the national territory
1.3% of the country's ocean surface
Ecotourism
Colombia is the most biodiverse country in the world per
square meter, and it has an endless number of natural
parks.
Scuba diving
Ideal destinations for scuba-diving in the Caribbean and
the Pacific Ocean.
Birdwatching
The country with the most bird species.
Whale watching
Nuquí, a unique destination to observe the humpback
whales.
Adventure Tourism
Unforgettable experiences such as caving, rafting and
extreme sports.
Agritourism
Theme parks and coffee plantations experiences

64. Nature Tourism
Nature Tourism
Investment opportunities
Nature Tourism
Luxury eco-friendly hotels as a complement to the
existing supply of nature tourism
Natural Parks
Eco-friendly infrastructure in the parks for activities
such as ecotourism, trekking or observing the flora
and fauna.
Eco-luxury
Eco luxury hotels around the Natural Parks.
Parks

65. Golf
Golf
Attractions in Colombia
Colombia is the perfect place to practice and live the
experience of Golf in every sense of the word, 365 days of
the year.
As an international Golf destination, the country offers
visitors 53 varied, challenging golf courses, making it
the ideal place to practice the sport.
Famous designers have left their mark
creating magical, exotic environments, including Robert
Trent Jones, Gary Player, Mark Mahannah and Jack
Nicklaus, among others.
They h
Th have the best types of turf covering the greens,
th b t t ft f i th
fairways and roughs with quality.
Investment opportunities
Golf R
G lf Resorts