FULL ENJOY Call girls in Paharganj Delhi | 8377087607
Export Strategy For Pak Ldc
1. An Export
Strategy
That Delivers
By Imran Owais Kazmi
Chief Thinking Officer, Synergize Group
imran.kazmi@synergize.org and www.synergize.org
Cell +97150 5845962 and UK +44 750 9184690
1
2. Objective
You know your job best
As a consultant, we offer advice to
boost your current level of
performance
Through „out of the box‟ creative
ideas and suggestions
That are „down to earth‟ and
implement able too
2
3. Exports Challenges
Bureaucracy
No long term vision or strategy
Foreign Buyers Needs
Hunt for quality
At the best price
With reliability
And availability
3
4. And the answer is…
Creating
the RIGHT ENVIRONMENT
Creating
the RIGHT AWARENESS
Creating
the RIGHT TEAM to deliver
4
5. Enabling Local Environment
ORGANIZE
Create the „EPB Exporters Club‟-a free of cost
service to enlist, update, organize, mobilize and
drive exporters
RESEARCH!
Research international buyers‟ needs and conduct
local awareness programs
DEVELOP
Offer consulting services to Exporters to improve
their management, marketing, HR and T&D on a
paid or free of cost as an incentive to big exporters
Offer E Commerce and B2B selling tools to
exporters
5
6. Help Desks that HELP!
Talked about but not implemented with
zeal, rather with bureaucracy
One help desk for Exporters to sort out all
their problems from CBR/MoC etc
registrations and issues to export related
issues
Another for FOREIGN BUYERS who wish
to be guided about what can Pakistan
offer
6
7. Local Awareness
Theme
Create enabling environment
Promote the „Exporters Club‟ locally
Create a portal of Pakistani
Exporters-WITH E COMMERCE FOR
DIRECT INTERNATIONAL SALES
Promote the offer to local exporters
7
8. International Awareness
Theme
Link local suppliers with international buyers
Promote Pakistan with a USP (net selling)
Print Strategy
First tier: Go for high profile international
magazines „Economist‟, „WED‟, „WSJ‟,
„Times/Newsweek‟, „Fortune‟
Second tier: Select local print media
Net Strategy
First tier: Use banners on Yahoo! MSN, Hotmail
and prime sites
Second tier: Target banners on localized B2B
sites
8
9. The Grand Promo
Invite Top 10 buyers
in Pakistan's key export areas with family‟s on
a government paid 3 day holiday/business trip
to Pakistan with true RED CARPET treatment
Rename Pakistan‟s export zones
in the names of great businessmen/innovators
of the world
SITE becomes “Edison‟s Avenue”
Korangi becomes “Levi‟s Zone”
Invite company heads to „inaugurate‟ these
zones‟
Use Pakistani Missions abroad to coordinate
9
10. The end
“It‟s not over till its over”
We WILL get ahead of the
roadblocks
All we need
is a VISION that works for our
customers
and a TEAM that BELIEVES
10