Account takeover (ATO) is the fastest growing vector for fraud. Fraudsters leverage various common entry points to perpetrate ATO, putting your valued customer accounts at risk. Learn how applying techniques for fraud prevention combined with authentication can provide a consistent, superior customer experience for authorizing their riskiest transactions
. Join Scott Olson, VP of Product Marketing at iovation, a TransUnion Company, for this 30-minute webinar as he discusses and demonstrates the use of consumer devices to identify risk, authenticate users and authorize transactions to combat ATO fraud. Register today to discover more about these key industry shifts: From different authorization methods for every channel to a consistent omnichannel authentication experience
 From front door security to risk-appropriate security
 From customer notifications to customer authorizations
 From OTP and KBA to in-app authentication for your best customers


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Keeping Good Customers
Happy and Safe
Account Management in
a Digital World
Scott Olson

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Account Authentication
Strategies
Needing to balance between
“fraud” and “friction”

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Fraudsters continue to leverage technology driving ATO losses
outpacing other fraud types
Source: Javelin 2018 Identity Fraud Study
0
1
2
3
4
5
6
2014 2015 2016 2017
Fraud Losses
(billions)
Account Takeover New Accounts
$500M
$1.1B
$1.5B
$1.4B
$2,3B
$5.1B

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Fraudsters leverage various entry points to perpetrate
Account Take Over
Credential Stuffing Phishing Attacks
Consumer Victims of ATO Spend on Average
$290 and 16 Hours to Resolve an Incident1
1Javelin 2018 Identity Fraud Study
Social Engineering

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Competing demands exist between providing the best customer
experience and reducing fraud risks
FRAUD /
INFOSEC
PRODUCT
UX/CX
Consumers want a
consistent, frictionless online
experience.
Data breaches exposed
millions of customer account
credentials. Account access is
a conduit to fraud.
Customer Experience Reducing Risk

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Customer notification not
authorization
Customers currently experience a variety of authentication methods and
only limited authorizations
Customer authenticates
with variety of methods
Front door security

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• Login, Password
• Call center, KBA, OTP
• Password resets: email links,
Captcha
• Mobile App: Face ID,
Fingerprint
• One size fits all
• Little flexibility for applying
in-session risk appropriate
authentication
• Customers resist stronger
authentication for every login
• Credit card notifications
• Account access or changes
• Inform customers after the
fact
Customers currently experience a variety of authentication methods and
only limited authorizations
Customer authenticates
with variety of methods
Front door security Customer notification
not authorization

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Customers should have a consistent, omnichannel authentication and
authorization experience appropriate to risk
Consistent customer
omnichannel experience
Risk-appropriate security Customer authorization of
transactions

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• The future of authentication lies in
the devices consumers use
• Mobile phone and company apps
can transform Secure Customer
Interactions
Business mobile apps offer path to use mobile device for omnichannel
authentication and authorization
Consistent customer
omnichannel experience

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• Leverage knowledge of consumer
devices at the front door
• Augment or replace passwords
• Fraud checks and stronger
authentication at points of risk
Risk-appropriate security
Frictionless check of device at login allows for best customer experience
and stronger authentication where appropriate

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• Approval of high risk activities
• Addresses friendly fraud
• Alerts customers of account activity
and allows them to proactively
block fraud
Customer authorization of
transactions
High risk transactions can be authorized to avoid call center interactions
and reduce friendly fraud

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Authentication Fraud Prevention
Appropriate
Authorization
Based On Transaction Risk

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IP ADDRESS
GEOLOCATION
EVASION
JAILBROKEN
DEVICE RECOGNITION
Enrollment Login Device check
Passive device-based authentication can reduce friction and increase trust
in the consumer-lender relationship

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• Single, Omni-channel
authentication experience
• Authorization of risky
transactions
• Increased stickiness of
mobile app
Device factor
Fingerprint scan
Facial scan
Geofencing
Circle code
Circle code
PIN code
Wearable factor
Increase security and provide customers with
app-based multifactor authentication

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Account Creation/
Loan Origination
Login
Check Balances
Change Account DetailsMake or schedule
payment
Authorize
Purchase
Withdrawal,Transfer,
Payment
KBA/OTP
Multifactor
KBA/OTP
Device
Multifactor
Device
Device
Multifactor
Device
Multifactor
For omnichannel access, there is a need to authenticate seamlessly at
available penetration points
Multifactor
Device
Online Fraud Detection
Online Fraud Detection
Online Fraud Detection
Originations CBIs
• Application abandonment
• Third party fraud
• Synthetic Identity Detection
• Consumer authentication
Login CBIs
• High friction with forgotten credentials
• Credential stuffing
• Account takeover
Rest of Activities CBIs
• Omni-channel Authentication
• Manage account
• Unauthorized transactions
• Transfer to rogue accounts

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Using mobile authentication for MFA & Transaction Authorization
to deliver secure, consistent omnichannel customer experience
[: demo :]