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IPI’s Top 20 
Retail Products + services 
of 2013 
Erin von Holdt 
Director of Marketing 
IPI 
Chari Pack 
Owner 
Persnick...
YOUR WEB 
SITE 
Is it appealing or appalling?
Average IPI member 
sells 
less than 10% 
of total sales online! 
Why? 
Members who are 
having success are 
working hard ...
Why is online selling 
important for 
independent photo 
retailers?
1 
It is the year 2013! 
If you aren’t growing online 
sales, you aren’t growing 
sales - period.
2 
20-something age group?
3 
24/7 access 
What hours is your store 
open?
4 
Make money 
While you are 
asleep!
5 
It’s easier than making 
a sale in-store. 
No overhead. 
No staff required.
6 
Easily service 
customers who 
Move away or who live 
outside your market.
Common objections… 
“My customers like coming into the 
store 
for personal service”. 
• Yes, a face-to-face sale is alway...
Common objections… 
“I don’t have time to focus on my 
website”. 
It takes constant effort to drive existing customers to ...
Not getting many online 
sales? 
Ask yourself these questions! 
Is your site visually appealing to your target? 
Is your s...
What does your site say 
about you? • Visitors WILL go elsewhere for a more professional 
shopping experience. 
• Visitors...
What type of site do you 
THE FRONT END/HOME PAGES - NOT THE ORDERING ENGINE 
have? 
• Dakis 
• Word Press 
• Lucidiom Ent...
How often do you updated 
it? 
• Home page banners/graphics 
• 2x/month 
• Overall refresh 
• 1x/year
Dakis Custom Sites
WordPress Site tied 
into Lucidiom 
Enterprise Platform
Lucidiom Enterprise
Trust your web 
developer/designer! 
Trust the advice from web design team. 
They are trying to save you from yourself!
Who wants to 
volunteer their 
site?
Questions?
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Web site appealor appaul

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Web site appealor appaul

  1. 1. IPI’s Top 20 Retail Products + services of 2013 Erin von Holdt Director of Marketing IPI Chari Pack Owner Persnickety Prints
  2. 2. YOUR WEB SITE Is it appealing or appalling?
  3. 3. Average IPI member sells less than 10% of total sales online! Why? Members who are having success are working hard to grow online sales!
  4. 4. Why is online selling important for independent photo retailers?
  5. 5. 1 It is the year 2013! If you aren’t growing online sales, you aren’t growing sales - period.
  6. 6. 2 20-something age group?
  7. 7. 3 24/7 access What hours is your store open?
  8. 8. 4 Make money While you are asleep!
  9. 9. 5 It’s easier than making a sale in-store. No overhead. No staff required.
  10. 10. 6 Easily service customers who Move away or who live outside your market.
  11. 11. Common objections… “My customers like coming into the store for personal service”. • Yes, a face-to-face sale is always best. • Baby boomers may prefer this method, but what happens when they are gone? • Many consumers PREFER buying online.
  12. 12. Common objections… “I don’t have time to focus on my website”. It takes constant effort to drive existing customers to your web site AND to find new customers that way. But the future of your business depends on it! Know EVERYTHING about your site and manage it just like another store. It’s not enough to just throw up a site - you have to drive consumers there! Appoint a Store Manager for your web site.
  13. 13. Not getting many online sales? Ask yourself these questions! Is your site visually appealing to your target? Is your site easily shopable? Does the home page frequently get a facelift? Do you put products on sale online? Do your e-mails link customers directly to the product? Do you feature products on Facebook and link them?
  14. 14. What does your site say about you? • Visitors WILL go elsewhere for a more professional shopping experience. • Visitors assume your store will look like your web site. Could be a poor reflection of your company. EXAMPLE: Just moved to town.
  15. 15. What type of site do you THE FRONT END/HOME PAGES - NOT THE ORDERING ENGINE have? • Dakis • Word Press • Lucidiom Enterprise • Other/DIY
  16. 16. How often do you updated it? • Home page banners/graphics • 2x/month • Overall refresh • 1x/year
  17. 17. Dakis Custom Sites
  18. 18. WordPress Site tied into Lucidiom Enterprise Platform
  19. 19. Lucidiom Enterprise
  20. 20. Trust your web developer/designer! Trust the advice from web design team. They are trying to save you from yourself!
  21. 21. Who wants to volunteer their site?
  22. 22. Questions?

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