1. Online Game Changers
Kym Hottowe
Oct 09, 2012

2. 60 Minutes for Online Game Changing
• The Online Landscape
• Consumer Search Path…how consumers find YOUR listings
• Elements of Company Showcase
• Leveraging REALTOR.com ® mobile technology
• How consumers find YOU on REALTOR.com ®
• Agent Control Panel
• Profile
• Enhancing Listings
• Reporting
• Social Networking
• Business Planning

3. The Online Landscape…
Websites Texting
Customer Relationship
Management Blogging
Or CRM Systems
(aka: Drip email campaigns)
Social
Search Engine Networking
Optimization
(SEO)
Quick Response
Mobile Apps Codes

4. Your REALTOR.com® Website
Data comes directly from 824+ MLS
Is update up to 96 times per day

5. Enhancements to REALTOR.com®
We are making ongoing changes to improve the performance of
REALTOR.com® for real estate professionals and consumers.
What do these continuous improvements mean for REALTORS®?
 Some of these changes may be permanent, and others may be temporary as we continuously
improve the site for even better results.
 These changes will progressively improve lead capture, increase exposure for your listings, and
improve the overall website experience for real estate buyers and sellers.
 Online or mobile, REALTOR.com® connect MORE REALTORS® with MORE consumers! In the past
12 months, the leads sent to REALTORS® from all REALTOR.com® solutions has increased over
60%, and the leads delivered to agents from Mobile apps has increased a staggering 375%! 1
Visit ask.realtor.com/blog/ to stay up-to-date on the ongoing improvements.
1 REALTOR.com® Internal Analysis, May 2011 vs. May 2010

6. http://beta1.realtor.com/realestateforsale

7. Consumers continue to shift online
Nearly 90% of Home Buyers are using
the Internet in their home search
92% of First-Time Home Buyers used the
Internet in their home search
63% of Home Buyers were also likely to
walk through homes viewed Online
40% of Buyers found the home they
purchased on the Internet
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011

8. What do online buyers want most?
IMPORTANCE OF ONLINE FEATURES FOR HOME BUYERS IN THE HOME VIEWING PROCESS
Detailed Property Information 99%
Photos 98%
Virtual Tours/Video 88%
Neighborhood Information 81%
Real Estate Agent Contact Information 78%
Interactive Maps 77%
Detailed Information About Recently Sold
Properties
73%
Pending Sales/Contract Status 68%
Information About Upcoming Open Houses 55%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011

9. Online Video…..are you posting videos on Realtor.com
More than 1 in 2 Americans
that use the Internet watch a video on
YouTube® during a typical month1.
July 2011 was 126,816,193 YouTube visitors;
215,053,863 total Internet visitors
YouTube
Search Results
70% of home sellers would be more For “Home For
likely to list their home with an agent Sale” 24,000
who offered to put up a video. and growing
Less than 1% (0.8%) posted National Association of REALTORS® survey to home
videos who could have. buyers and sellers – REALTOR.com® additional
questions
1 via comScore Media Metrix, Monthly Unique Visitors, July 2011

10. REALTOR.com® International……Help your customer
find worldwide listings with instant translation
Translated into 14 languages
Arabic
Chinese
Dutch
English
Estonian
French
German
Japanese
Korean
Portuguese
Romanian
Russian
Spanish
Swedish

11. Partnerships on the MOVE!
With a List Hub agreement Realtor.com listings can be found

12. Consumer Search Path…
Home Page Search Results Page Listing Detail Page
Over
4 Million
Listings
Updated
13 Minutes
Ago
Search by:
Address,
City & State,
Zip Code
or MLS ID

13. What does the consumer see on the listings?
Basic Listing Agent Showcase Company Showcase

14. Company Showcase Summary
Your Competitive Advantage:

 Showcase Headline & Banner

 36 Jumbo Photos with Photo badge button

 Integrated Agent Branding with link to the
agent website

 Integrated Company Branding with link to
the company website

 Open House Promotion

 Waived Virtual Tour Posting Fee

 Video Feature

 Special Message Box

 Custom property description

 3 Additional Property Cross Promotional
Opportunities

 School and Community Information

 Elevated Contact Engagement Points

15. Print Photo Button…
Don’t forget to name your photos….

16. QR Codes
Great ways to:
1.) Create a fast flyer for the box
2.) A flyer for the Kitchen counter
3.) Handouts at an office meeting
4.) Handouts for a Broker Open House

17. Agent Reporting
Great for:
1.) Listing Presentation
2.) Price reductions
3.) What house marketed/sold

18. Internet Highway = Mobile Highway
Find the right data: Search
Process data: Visualization
Evaluate data: Trust

19. Mobile Revolution
What are you doing today?
• We have REALTOR.com® Real Estate Search Apps for smartphones and
tablets, such as; iPhone®, Android™, Windows Mobile 7 and iPad®
• Our mobile applications have been downloaded over 10 million times,
and continues to grow rapidly.
• Over 68 Million Listing Detail Page views
• 25 Listing Detail Pages viewed every second
• Users viewed 167 photos per second
• The REALTOR.com® iPad App is more than an immersive search experience
for consumers.
We’ve designed the app with the unique needs
of REALTORS® in mind.
• Potential home buyers enter their agent’s email address and have all of their
requests for information and leads routed directly to that agent.
• For more information visit on the REALTOR.com® iPad App visit:
marketing.realtor.com/tablet
Source: All mobile download stats are from iTunes Connect, Android Market, Flurry.com and Zune Marketplace. Mobile traffic via internal weblog reporting, January 2012.

20. REALTOR.com® iPad App..do you know
how consumers are doing research?
• The REALTOR.com® iPad App is more than an
immersive search experience for consumers.
We’ve designed the app with the unique needs
of REALTORS® in mind.
• Potential home buyers enter their agent’s email
address and have all of their requests for
information and leads routed directly to that agent.
• For more information visit on the REALTOR.com®
iPad App visit: marketing.realtor.com/tablet
Added Value with a FREE Tablet App from Realtor.com

21. Allowing you to connect directly with your buyer
New Collaborative Mobile App
http://techsavvyagent.com/mobile-apps/get-your-own-
branded-realtor-com-app-for-free-collaborative-search/

22. Social Networking
Then… NOW…
“See My Listings” application shares REALTOR.com® listings on Facebook® - automatically.
URL: SeeMyListings.com

24. Technology Platform REALTOR.com®

25. Agent Profiles REALTOR.com®
Who would you
call?

26. Agent Control Panel REALTOR.com®

27. Agent Control Panel
Agent Control Panel REALTOR.com®

28. Agent Profiles
Whenever your
listings are sent…

29. Agent Control Panel REALTOR.com®
MLS ID: hottowe
Password: hottowe*
*If you have never logged in
before than MLS ID and
password are the same.

30. Agent Control Panel REALTOR.com®
Which would you rather have?

31. Agent Control Panel REALTOR.com®

32. Agent Control Panel REALTOR.com®

33. Agent Control Panel REALTOR.com®

34. Agent Control Panel REALTOR.com®

35. Agent Control Panel REALTOR.com®

36. Agent Control Panel REALTOR.com®

37. Agent Control Panel REALTOR.com®

38. Agent Control Panel REALTOR.com®

39. Technology Platform REALTOR.com®

40. Blog: Lockbox.realtor.com

41. Additional Training Resources REALTOR.com®

42. Additional Training Resources REALTOR.com®

43. What is your game changer?
A NEW APPROACH
Social Networking Mobile Technology
2012
New Integrations Contact Management
Blogging/Video Blogging

44. What is your game changer?
• Download Realtor.com app and a QR Code Reader app to your phone
• Search for yourself on Realtor.com
• Update your Profile and be sure to include photo and About Me
• Add links to Facebook, Tweeter, Linkedin and Pinterest
• Up load maximum photos to all your listings
• Add Animated Headlines, Special Messaging and Open House
• Are your emails attached to your phone account
• Create a Fan Page on Facebook
• Subscribe to Lockbox so you have into to post on your Fan Page
• Start increase your Social Network
• Take some fabulous videos

45. Thank You!
Kym Hottowe
Southeast Regional
Director