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Social Media & Press Relations

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iProspect Canada
iProspect Canada

Social Media & Press Relations, a presentation given by NVI CEO Guillaume Bouchard at Pubcon in Las Vegas, November 11th 2009.

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INTERACTIVE STRATEGY - 55, AV. MONT-ROYAL O., SUITE 999, MONTRÉAL (QC) H2T 2S6 T 514.524.7149 NVISOLUTIONS.COM Social Media vs PR PubCon 2009
Imagine PR Without TV
PR & The Media ,[object Object],[object Object],[object Object],[object Object]
The Internet ,[object Object],[object Object]
2 Unique Aspects ,[object Object],[object Object]
A Multicast Medium ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Multi-Directional Medium
A Multi-Directional Medium ,[object Object],[object Object],[object Object]
A New (Social) Ecosystem ,[object Object],[object Object],[object Object]
Online PR & Social Media Change & Evolution
Word of Mouth Before
Word of Mouth Now
Online PR: 3 Angles ,[object Object],[object Object],[object Object]
Online PR: Reach ,[object Object],[object Object],[object Object]
Online PR: Search ,[object Object],[object Object],[object Object]
Online PR: Community ,[object Object],[object Object],[object Object]
A New (Social) Ecosystem ,[object Object],[object Object],[object Object],[object Object]
Social Media: Reach ,[object Object],[object Object],[object Object]
Social Media: Search ,[object Object],[object Object],[object Object]
Social Media: Community ,[object Object],[object Object],[object Object],[object Object]
Business Case: Molson Dry ,[object Object],[object Object],[object Object]
Molson Dry: Online PR Role ,[object Object],[object Object],[object Object]
Molson Dry: Social Media ,[object Object],[object Object],[object Object]
Molson Dry: Results / KPI ,[object Object],[object Object],[object Object],[object Object]

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