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The Future of Search is a predictive and interactive
Assistant that takes something like this and knows
enough about you to pick exactly what you’d want
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Well, what do we need?
Location Persistent
User
Context
The
World’s
Information
An always
on device
Natural
Language
Processing
Machine
Learning +
Computing
Power
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Align with the User Journey
“Multichannel custom publishing.”
You’ll want to develop the right KPIs to match up with the right types of videos. Top of funnel videos should be measured by awareness KPIs,
whereas bottom funnel videos like how-tos and guides are more likely to lead to conversions that are closer to the business objective.
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If you want to dig into more of the technical details, check
out my latest on Moz. https://moz.com/blog/the-technical-
seo-renaissance