Creating a great product is as much about psychology and understanding people, as it is about entrepreneurship and great design. In this talk I explore the relationship between value and great design; how you can go about finding problems worth solving, and how to create experiences that resonate with people.
Talk first delivered at BOI Gears, Dublin, 27/5/16.
4.
Top Startup Tip | Des’s Advice
“Maintain a relentless focus on solving a
clear problem that …
you understand very well,
and you know exists for a lot of
people who you can reach,
and who are actively attempting to
solve it today.”
Des Traynor, Co-founder Intercom
http://bit.ly/1ORuwn3
“Ask Me Anything: Interview with Des Traynor”, Inside Intercom
7.
Finding a bigger, better mountain
Current Best Solution
Your New Solution
8.
4 Steps to Product Nirvana
Find A Problem Worth Solving
Be Relentlessly Customer-Focused
Create Brilliant Experiences
1
2
3
Execute Brilliantly: Rinse & Repeat4
11.
The Holy Trinity | Primacy of User
Experience
“Focus on the user
and all else will follow”
“I am congenitally
customer focused”
“Design is how it works”
13.
Create Experiences, Not Products
Lovable
Usable
Functional
Experiences
Product
Inspired by: Stephen P. Anderson
“Hooked on a Feeling”, Presented @ ISA 15
http://bit.ly/1P3vTV1
16.
Execute Brilliantly: Elegant,
delightful experiences.
“The aim of marketing is to know and
understand the customer so well the
product or service fits him and sells
itself.”
user experience
Peter Drucker, Business Guru
17.
It all starts with insight…
“There's no magic
secret...focus on people
and their problems.”
Scott Berkun
http://bit.ly/1WpCsUp
“Debunking the Myths of Innovation”, UIE
19.
Asking the right questions,
listening
Source: “The Mom Test”, by Rob Fitzpatrick, referenced in “Seven Lessons I learned from the failure of my first start-up”
https://medium.com/@michalbohanes/seven-lessons-i-learned-from-the-failure-of-my-first-startup-dinnr-c166d1cfb8b8
21.
Design | Sketching & Wireframing
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25.
Start with a Cupcake
“The quicker you
can get feedback
on what you’re
thinking the
better your idea
will be. Usage is
oxygen for ideas.”
Des Traynor
Source: “Start with a Cupcake”, Inside Intercom
http://bit.ly/1P3ySgh
29.
Beyond design & user experience
“Usability is not everything.
If usability engineers designed
a nightclub, it would be clean,
quiet, brightly lit, with lots
of places to sit down, plenty
of bartenders, menus written in
18-point sans-serif, and easy-
to-find bathrooms. But nobody
would be there. They would all
be down the street at Coyote
Ugly pouring beer on each
other.”
Joel Spolsky, CEO Fogcreek
Software & Inventor of Trello
30.
Secret Sauce: Team & Passion
“Every good product I've
ever seen is because a
group of people cared
deeply about making
something wonderful that
they and their friends
wanted. They wanted to
use it themselves.”
Obligatory Steve Jobs Quote
TM
31.
Be Brave | Dare to Delight
Source: “The First Ever Email, the First Tweet, and 10 Other Famous Internet Firsts”,
Business Insider, April 2013
http://yhoo.it/1htdgoC
32.
Final revolutionary thought
“Nothing can have value
without being an object
of utility. If the thing
is useless, so is the
labour contained in it.”
Das Kapital, Vol. I, end of Section 1, Chapter 1
Karl Marx, Philosopher & Revolutionary
33.
THANKS FOR LISTENING!
Morgan McKeagney
FRAMLABS
CEO, co-founder
email•morgan@framlabs.com
phone•+353 87 135 5197
twitter•morganmck
skype•morganmckeagney