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Creating a killer product: where value meets user experience and product design


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Creating a great product is as much about psychology and understanding people, as it is about entrepreneurship and great design. In this talk I explore the relationship between value and great design; how you can go about finding problems worth solving, and how to create experiences that resonate with people.

Talk first delivered at BOI Gears, Dublin, 27/5/16.

Published in: Internet
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Creating a killer product: where value meets user experience and product design

  1. 1. Morgan McKeagney Co-founder & CEO FRAMLABS Creating a killer product Presented @ BOI Gears 48, Dublin, 27/05/16
  2. 2.   Meet Eoghan & Des
  3. 3.   Intercom | Problem & Value Problem Solution Value Proposition
  4. 4.   Top Startup Tip | Des’s Advice “Maintain a relentless focus on solving a clear problem that … you understand very well, and you know exists for a lot of people who you can reach, and who are actively attempting to solve it today.” Des Traynor, Co-founder Intercom “Ask Me Anything: Interview with Des Traynor”, Inside Intercom
  5. 5.   Entrepreneur = Value Creator VALUE?Pain Gain
  6. 6.   Maslow’s Hierarchy of Needs Enduring business models serve an enduring human need.
  7. 7.   Finding a bigger, better mountain Current Best Solution Your New Solution
  8. 8.   4 Steps to Product Nirvana Find A Problem Worth Solving Be Relentlessly Customer-Focused Create Brilliant Experiences 1 2 3 Execute Brilliantly: Rinse & Repeat4
  9. 9.   Find a problem worth solving? ? ? ?
  10. 10.   Reframing an existing human need
  11. 11.   The Holy Trinity | Primacy of User Experience “Focus on the user and all else will follow” “I am congenitally customer focused” “Design is how it works”
  12. 12.   Be Relentlessly Customer-Focused “Make my life easier & better. Understand me. Surprise me.”
  13. 13.   Create Experiences, Not Products Lovable Usable Functional Experiences Product Inspired by: Stephen P. Anderson “Hooked on a Feeling”, Presented @ ISA 15
  14. 14.   Creating Lovable: A simple framework Design 2 Insight 1 Execution 3
  15. 15.   Look familiar? Lean Startup Build Measure Learn
  16. 16.   Execute Brilliantly: Elegant, delightful experiences. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” user experience Peter Drucker, Business Guru
  17. 17.   It all starts with insight… “There's no magic secret...focus on people and their problems.” Scott Berkun “Debunking the Myths of Innovation”, UIE
  18. 18.   Building Insight | Toolbox
  19. 19.   Asking the right questions, listening Source: “The Mom Test”, by Rob Fitzpatrick, referenced in “Seven Lessons I learned from the failure of my first start-up”
  20. 20.   Personas | Building a picture
  21. 21.   Design | Sketching & Wireframing LogoutPrivacy | Terms | Help Available balance €356.26 as of 12:32 31st July 2011 Make a Payment 26/5/2011 Payment of €35 to John Smith Welcome Oliver A.Baker (Initech) Scan & PayPay Receipts/ Cards & Accounts refresh: Transaction History Connections Add / Withdraw Funds Settings LogoutPrivacy | Terms | Help Welcome Oliver A.Baker (Initech) Home Pay Arnotts Dublin the sum of €35.00 Line Item One €10 Line Item Two € 25 Teller: Mary McDermott Transaction ID: 1234567890 Date: 21st Feb 2001 Funding Source: My Wallet Pay Cancel LogoutPrivacy | Terms | Help Welcome Oliver A.Baker (Initech) Home Visa Mastercard Solo Card Delta Air Miles Card Brown Thomas Gift Card Fuel Card Wallet
  22. 22.   Design: Leverage existing patterns Source: Zurb University: Library
  23. 23.   Sweating the little details
  24. 24.   Great content is great design
  25. 25.   Start with a Cupcake “The quicker you can get feedback on what you’re thinking the better your idea will be. Usage is oxygen for ideas.” Des Traynor Source: “Start with a Cupcake”, Inside Intercom
  26. 26.   Prototyping | Building to Think
  27. 27.   PRÖVA | Two weeks to testable demo Web Tablet Phone
  28. 28.   Prototype to sell: MoneySquared TBan
  29. 29.   Beyond design & user experience “Usability is not everything. If usability engineers designed a nightclub, it would be clean, quiet, brightly lit, with lots of places to sit down, plenty of bartenders, menus written in 18-point sans-serif, and easy- to-find bathrooms. But nobody would be there. They would all be down the street at Coyote Ugly pouring beer on each other.” Joel Spolsky, CEO Fogcreek Software & Inventor of Trello
  30. 30.   Secret Sauce: Team & Passion “Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted. They wanted to use it themselves.” Obligatory Steve Jobs Quote TM
  31. 31.   Be Brave | Dare to Delight Source: “The First Ever Email, the First Tweet, and 10 Other Famous Internet Firsts”, Business Insider, April 2013
  32. 32.   Final revolutionary thought “Nothing can have value without being an object of utility. If the thing is useless, so is the labour contained in it.” Das Kapital, Vol. I, end of Section 1, Chapter 1 Karl Marx, Philosopher & Revolutionary
  33. 33.   THANKS FOR LISTENING! Morgan McKeagney
 CEO, co-founder email•
 phone•+353 87 135 5197