Graeme Wood

Sydney, Australia Australia

National Director, Strategy and Solutions at Starcom

Advertising / Marketing / PR

I am an analytical, creative and strategic communications planner with experience across Alcohol, Finance, Ecommerce, FMCG and Travel categories. Much of what I do is about inspiring and challenging people to approach familiar problems in different ways, whether clients’ business objectives or internal agency processes. Recently i've been working mostly with media that's made by brands rather than media owners, much of it based on the principle that people change their behaviour through interactions with other people, and where advertising or media has a role it is to create things to talk about. I have had the word ‘digital’ in some of my job titles and not in others: I prefer to th...