Personal Information
Organization / Workplace
Sydney, Australia Australia
Occupation
National Director, Strategy and Solutions at Starcom
Industry
Advertising / Marketing / PR
Website
www.planningfornetworks.com
About
I am an analytical, creative and strategic communications planner with experience across Alcohol, Finance, Ecommerce, FMCG and Travel categories. Much of what I do is about inspiring and challenging people to approach familiar problems in different ways, whether clients’ business objectives or internal agency processes. Recently i've been working mostly with media that's made by brands rather than media owners, much of it based on the principle that people change their behaviour through interactions with other people, and where advertising or media has a role it is to create things to talk about.
I have had the word ‘digital’ in some of my job titles and not in others: I prefer to th...
Tags
media
advertising
marketing
social
planning
brands
strategic planning
ideas
digital
future
economics
attention
networks
network
communities
behavioural economics
behaviour change
social strategy
innovation
media planning
agencies
advertising and marketing
p2p
cloud
mobile
agency
interestingness
free
tools
media agency
passion
internet
social media
people
strategy
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technology
See more
Presentations
(9)Documents
(2)Likes
(137)Understanding AMAZON.COM: The world's most disruptive company
jbatistich
•
6 years ago
An Advertising Design Problem
Craig Adams
•
7 years ago
Cultural strategy
Marek Wolski
•
12 years ago
To break the rules, you gotta know the rules
Heidi Hackemer
•
8 years ago
Display Value - The Psychology of Conspicuous Consumption
Paul Marsden
•
9 years ago
no brand is your friend
Michael Paredrakos
•
10 years ago
Social, Digital & Mobile Around The World (January 2014)
We Are Social Singapore
•
10 years ago
The Evolution of Advertising: How Consumers Won the War for Their Attention
HubSpot
•
10 years ago
Sarah harper population_ageing
iMedia UK
•
13 years ago
Innovation is a bet not an experiment. (Google Firestarters)
Blonde
•
11 years ago
Google Firestarters 8 / Agencies are like the KLF
Glyn Britton
•
11 years ago
Edelman Digital 2013 Social Media Trends
Edelman Digital
•
11 years ago
The World's Biggest Social Media Team
TourismAustralia
•
11 years ago
6 Ways Ecosystems Have Changed Our Roles and the Way We Work
Cindy Chastain
•
11 years ago
Southwest Air: Nuts About Online Communications
IABC Houston
•
11 years ago
Case Study: OPEN Forum, Scott Roen, VP OPEN Forum
Signal Chicago 2012
•
13 years ago
Crispin Porter + Bogusky employee handbook
whatidiscover
•
17 years ago
The Future of Advertising 2020
John V Willshire
•
11 years ago
Crap. The Content Marketing Deluge.
Velocity Partners
•
11 years ago
THE NETWORKED REVOLUTION
Amy Rae
•
11 years ago
The End of TV as We Know It & The Birth of Transmedia
Ogilvy
•
11 years ago
Social by Design: Design Thinking & Business
David Armano
•
12 years ago
Strategy paper: Stories, Numbers & Conversations: Nokia's principles for social media marketing
Antony Mayfield
•
11 years ago
Measure What Matters: Measurement & ROI for Hyper Island Master Class
The Difference Engine
•
11 years ago
Measurement.ie
Mat Morrison
•
11 years ago
Engagement Vs Interruption
engagementvsinterruption
•
11 years ago
London 2012.com Olympic and Paralympic Games digital round up 10 September 2012
Alex Balfour
•
11 years ago
(Graham Brown) This is NOT #socialmedia
Graham Brown
•
12 years ago
PSFK Future of Retail Report 2012
PSFK
•
11 years ago
Personal Information
Organization / Workplace
Sydney, Australia Australia
Occupation
National Director, Strategy and Solutions at Starcom
Industry
Advertising / Marketing / PR
Website
www.planningfornetworks.com
About
I am an analytical, creative and strategic communications planner with experience across Alcohol, Finance, Ecommerce, FMCG and Travel categories. Much of what I do is about inspiring and challenging people to approach familiar problems in different ways, whether clients’ business objectives or internal agency processes. Recently i've been working mostly with media that's made by brands rather than media owners, much of it based on the principle that people change their behaviour through interactions with other people, and where advertising or media has a role it is to create things to talk about.
I have had the word ‘digital’ in some of my job titles and not in others: I prefer to th...
Tags
media
advertising
marketing
social
planning
brands
strategic planning
ideas
digital
future
economics
attention
networks
network
communities
behavioural economics
behaviour change
social strategy
innovation
media planning
agencies
advertising and marketing
p2p
cloud
mobile
agency
interestingness
free
tools
media agency
passion
internet
social media
people
strategy
social business
technology
See more