Quotes heard around Austin, TX during SXSW Interactive 2015.

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2015 in quotes2015 in quotes

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“Big business
should embrace
a fearless
transparency.”
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Josh Cohen, Founder & Chairman, Open Supporter Data Interference,
Turbocharging Social Activism with Data Standards

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“A wealth of
information
creates a
poverty of
attention.”
Krystal Higgins, Sr UX Designer, Google,
Designing Better Onboarding
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“If you stand still people can push you down,
but if you keep walking they have to follow you.”
Princess Reema, CEO Alpha International,
Princess Reema's Mission to Empower Saudi Women
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“Make great products,
invest in your customer,
stand for something
that matters.
if you do that right,
your customers will build
Loyalty for you.”
Confidential © 2015
Bayard Winthrop, American Giant,
Direct to Consumer in a Post-Amazon World

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“I only got a Facebook account
so I could use Spotify.”
Sydney Polinchock, Student & William Goodall,
Student Conversations with Digital Natives: Teens Talk
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“Using the word
‘healthcare’ is like using
the word ‘Africa’ –
it’s so diverse.
One can’t generalize
to that extent.”
Malcolm Gladwell, Staff Writer,The New Yorker,
A Conversation Between Bill Gurley and
Malcolm Gladwell

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“Quantum computing, at its heart,
relies on this unpredictability to
break new ground, this will open up
new doors in the perception of AI.”
Paola Antonelli, Senior Curator,The Museum of Modern Art,
Curious Bridges: How Designers Grow the Future
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“The solution to every new
problem in tech has always
been 'more tech', but mobile
was an inflection point that
made design as important
(if not more) than the tech.”
John Maeda, Partner, Kleiner Perkins Caufield & Byers,
Design in Tech Report
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“The great paradox of
the Internet is that with
our social connectivity
comes the brutal
realization of how
disconnected we are.”
Confidential © 2015
Krystine Batcho, Professor, Le Mayne College,
#No filter: Pros and Cons of Constant Connection

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“Happiness is a
$35,000,000,000 dollar
industry.”
Confidential © 2015
Ofer Leidner, Co-founder and President, Happify,
Money Can’t Buy Happiness but Data Can Teach It

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“Attention is the
new currency.”
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Jason Schlossberg, Chief Creative Officer, Kwittken + Company,
The Case for Design Thinking in Communications

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“The big thing about small
things is that they add up.”
Time O’Reilly, Founder/CEO, O’Reilly Media Service,
Design in Healthcare and Insurance
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“We are in a tech bubble
and taking more risks than
necessary- having
constraints drives
creative decision making.
Silicon valley is operating
in a context completely
void of fear.”
Bill Gurley, VC, Benchmark,
A Conversation Between Bill Gurley and Malcolm Gladwell

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“A box of a trillion
souls, a repository
for our whole
society; wouldn't
that be interesting?”
Stephen Wolfram, Founder & CEO, Wolfram Research,
The Frontiers of Computational Thinking
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"You can sell it by
making fun of it…
Brands have to
relax way more
than they have in
the past.”
Bill Burr, Actor, Loner Productions,
Owning Your Work:The Future of All Things Comedy
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“Measure ideas you present to clients
on whether they're likely to set off
a chain reaction of ideas that lead
somewhere interesting. An isolated,
'single use'
idea is a waste of time.”
James Kirkham, Global Head of Social & Mobile, Arc Worldwide,
Brands: Connective Tissue Between People and Tech
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“Vision
without
execution
is just
hallucination.”
Walter Isaacson, CEO Aspen institute,
How Innovation Happens
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“Best results come from
speed, thrift, anD simplicity.”
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Dan Ward, Author, Dan Ward Consulting LLC,
Innovation Principles and Practices

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“To excel in today’s market, we have to focus
on addressing what stands in the way of the
consumer: convenience and time.”
Confidential © 2015
Heidi Zak, Cofounder,ThirdLove,
Disruptive Mobile Technologies in Fashion

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"I don't believe a
mistake-free learning
Environment exists.
Failures are cheap if
you do them first.
Failures are expensive if
you do them at the end.”
Astro Teller, Captain of Moonshots, Google [x],
Moonshots and Reality
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THANKSThanks for taking the time to read our little
bite out of SXSW. If you’d like to know more,
or arrange a session to dive into the content
and trends in more detail, then please email
Sarah Aitken, CMO
sarah.aitken@iris-worldwide.com
www.iris-worldwide.com
@irisworldwide
http://irisundertheinfluence.com