From the most competitive and saturated markets to the up-and-coming new niches, the ultimate goal of operators and affiliates alike is to drive traffic to their sites and increase their profits. Let’s look at some possible solutions to succeeding in this endeavour.

1. Driving Traffic and Growing Your Business
@irishwonder Financial Partners Expo 2014

2. @irishwonder Financial Partners Expo 2014

3. You VS Google
@irishwonder Financial Partners Expo 2014

4. @irishwonder Financial Partners Expo 2014

5. @irishwonder Financial Partners Expo 2014

6. @irishwonder Financial Partners Expo 2014

7. @irishwonder Financial Partners Expo 2014

8. @irishwonder Financial Partners Expo 2014

9. @irishwonder Financial Partners Expo 2014

10. @irishwonder Financial Partners Expo 2014

11. @irishwonder Financial Partners Expo 2014

12.  Google TOS:
https://www.google.com/intl/en/policies/ter
ms/
@irishwonder Financial Partners Expo 2014

13. @irishwonder Financial Partners Expo 2014

14. Paid Ads Social Media
TRAFFIC
Offline SEO
@irishwonder Financial Partners Expo 2014

15. Paid Ads Social Media
TRAFFIC
Offline SEO
@irishwonder Financial Partners Expo 2014

16.  Long term vs short term?
 Clean vs spammy?
 Expensive vs low budget?
 Creative vs scalable?
@irishwonder Financial Partners Expo 2014

17. VS
@irishwonder Financial Partners Expo 2014

18.  First ever guest post?
 First ever industry authority interview?
 First ever top 10 list?
 First ever infographic?
@irishwonder Financial Partners Expo 2014
 Etc.

19.  Search spam as a business model
@irishwonder Financial Partners Expo 2014

20. NOBODY understanding the blackhat business model would have
ever said that
@irishwonder Financial Partners Expo 2014

21.  Benefits:
◦ Relatively quick rankings
◦ Scalable, manageable traffic
 Risks:
◦ No guaranteed minimum period of ranking (is there
ever?)
◦ Manual reviews leading to manual cleanups
◦ Algorithmic changes
But every change that makes one kind of spam
impossible, makes 10 others possible!
@irishwonder Financial Partners Expo 2014

22.  Payday Loans 2.0 Update
10 days
@irishwonder Financial Partners Expo 2014

23. @irishwonder Financial Partners Expo 2014

24. @irishwonder Financial Partners Expo 2014

25. @irishwonder Financial Partners Expo 2014

26. Detailed blog post:
http://www.irishwonder.syndk8.co.uk/2014/09/10/look-google-no-links-or-a-recipe-for-a-major-disaster/
@irishwonder Financial Partners Expo 2014

27. @irishwonder Financial Partners Expo 2014

28.  Bulk link spam (often automated)
 Redirects
 Cloaking
@irishwonder Financial Partners Expo 2014

29.  Link manipulation
 Private networks
 “Creative” ways of getting links
@irishwonder Financial Partners Expo 2014

30.  Is there such a thing?
@irishwonder Financial Partners Expo 2014

31. @irishwonder Financial Partners Expo 2014

32. @irishwonder Financial Partners Expo 2014

33.  Read below and think again
@irishwonder Financial Partners Expo 2014

34. @irishwonder Financial Partners Expo 2014

35. 1. http://designspiration.net/image/150464475486/
2. http://designspiration.net/image/13551540533998/
3. http://designspiration.net/image/2056330221996/
4. http://www.thisiscolossal.com/2013/09/mr-thoms-street-art/
5. http://designspiration.net/image/1934788038233/
6. http://itoysgameswall.info/dolls/victorian-porcelain-doll-hd.html/
7. http://designspiration.net/image/887430429055/
8. http://www.europarl.europa.eu/news/en/news-room/
content/20120326ipr41843/html/Hacking-IT-systems-to-become-a-criminal-
offence
9. https://support.google.com/webmasters/answer/35769?hl=en
10. http://designspiration.net/image/100303748815/
And special thanks to niice.co for helping me find a lot of these images
@irishwonder Financial Partners Expo 2014

36. • info@irishwonder.com
• Twitter: @irishwonder
• Slideshare:
http://www.slideshare.net/irishwonder/
• LinkedIn: linkedin.com/in/irishwonder
• Blogs:
http://www.irishwonder.com/blog/ -
general SEO
http://www.irishwonder.syndk8.co.uk/ -
darker areas
@irishwonder Financial Partners Expo 2014