Rewarded video ads are the fastest growing category in mobile advertising and have become one of the best ways to capture the attention of today’s visually-stimulated consumers. Tal Shoham digs into the fine art of mastering rewarded video and how to do it right; perfecting the balance of ads in your app in order to increase engagement, maintain retention, monetize your app appropriately, and preserve your user fanbase. Missed the session? Watch it here: https://youtu.be/FWPqJV_0csM Follow us on Twitter @ironSource Learn more about ironSource: www.ironsrc.com Connect with us! LinkedIn: https://www.linkedin.com/company/ironSource Twitter: https://twitter.com/ironSource Facebook: https://www.facebook.com/ironSource SlideShare: http://www.slideshare.net/ironSource Glassdoor: http://bit.ly/Glassdoor-ironSource Check us out on instagram: https://instagram.com/ironsource

1. Tal Shoham - VP International Business Development, Developer Solutions
Mastering the Art of Rewarded Video
Casual Connect Singapore 2016

2. Watch Video
Press play to earn a prize!

4. You Watched the Video…
Now enjoy your reward!
Get your prize!

5. Video Ads
What are we talking about?

6. Video Ads
Product

7. Video Ads
Product
User-Initiated
Opt-in, users engage on their own terms

8. User-Initiated
Opt-in, users engage on their own terms
UX
Pre-cashed, HD, instant play, timer
Video Ads
Product

9. User-Initiated
Opt-in, users engage on their own terms
UX
Pre-cashed, HD, instant play, timer
Rewarded Content
Users’ time = part of financial ecosystem
Video Ads
Product

10. User-Initiated
Opt-in, users engage on their own terms
UX
Pre-cashed, HD, instant play, timer
Rewarded Content
Users’ time = part of financial ecosystem
Product Integrity
Strong vendors, seamless, multi-platform support
Video Ads
Product

11. User-Initiated
Opt-in, users engage on their own terms
UX
Pre-cashed, HD, instant play, timer
Rewarded Content
Users’ time = part of financial ecosystem
Product Integrity
Strong vendors, seamless, multi-platform support
Video SSPs
Manage and optimize more than one video vendor
Video Ads
Product

12. Video Ads
Monetization (Supply)

13. Top Developers
are using it
Video Ads
Monetization (Supply)

14. Top Developers
are using it
Great UX
users love it
Video Ads
Monetization (Supply)

15. Top Developers
are using it
Great UX
users love it
Significant $$$
eCPM, Fill-rate…
Video Ads
Monetization (Supply)

16. Top Developers
are using it
Great UX
users love it
Significant $$$
eCPM, Fill-rate…
Video Vendors
significant growth & opportunity
Video Ads
Monetization (Supply)

17. Think Like a
Monetization Manager!
Video Ads
Monetization (Supply)

18. What Do
Developers
Care About?
Video Ads
Monetization (Supply)

19. User Experience
user flow, UI, content, engagement, retention
What Do
Developers
Care About?
Video Ads
Monetization (Supply)

20. User Experience
user flow, UI, content, engagement, retention
IAP
in-store action
What Do
Developers
Care About?
Video Ads
Monetization (Supply)

21. User Experience
user flow, UI, content, engagement, retention
IAP
in-store action
Technology
SDKs, plugins, crashes, bugs
What Do
Developers
Care About?
Video Ads
Monetization (Supply)

22. User Experience
user flow, UI, content, engagement, retention
IAP
in-store action
Technology
SDKs, plugins, crashes, bugs
Performance
eCPM, fill-rate
What Do
Developers
Care About?
Video Ads
Monetization (Supply)

23. User Experience
user flow, UI, content, engagement, retention
IAP
in-store action
Technology
SDKs, plugins, crashes, bugs
Performance
eCPM, fill-rate
What Do
Developers
Care About?
Money $$$
Video Ads
Monetization (Supply)

24. User Experience
user flow, UI, content, engagement, retention
IAP
in-store action
Technology
SDKs, plugins, crashes, bugs
Performance
eCPM, fill-rate
What Do
Developers
Care About?
Money $$$
VIDEO!
Video Ads
Monetization (Supply)

25. Video Ads
Monetization (Supply)

26. Video Ads
Marketing (Demand - UA & Brands)

27. Brands Love Video
Video Ads
Marketing (Demand - UA & Brands)

28. Brands Love Video
Top Developers/Advertisers
Video Ads
Marketing (Demand - UA & Brands)

29. Brands Love Video
Top Developers/Advertisers
High ROI/LTV
Video Ads
Marketing (Demand - UA & Brands)

30. Brands Love Video
Top Developers/Advertisers
High ROI/LTV
Video Partners
Video Ads
Marketing (Demand - UA & Brands)

31. Think Like a
UA Manager!
Video Ads
Marketing (Demand - UA & Brands)

32. What Do
Advertisers
Care About?
Video Ads
Marketing (Demand - UA & Brands)

33. Quality
ROI, LTV...
What Do
Advertisers
Care About?
Video Ads
Marketing (Demand - UA & Brands)

34. Quality
ROI, LTV...
Volumes
What Do
Advertisers
Care About?
Video Ads
Marketing (Demand - UA & Brands)

35. Quality
ROI, LTV...
Volumes
What Do
Advertisers
Care About?
VIDEO!
Video Ads
Marketing (Demand - UA & Brands)

36. Video Ads
Marketing (Demand - UA & Brands)

37. Rewarded Video
Best Practices

38. Keep reward relevant
how significant is the reward for your user?
Rewarded Video
Best Practices
Criminal Case (Pretty Simple)

39. Variety of rewards
to maximize user preference (energy, coins, life)
Rewarded Video
Best Practices
King of Thieves (Zeptolab)
King of Thieves (Zeptolab)

40. Unique implementation
Rewarded Video
Best Practices
Best Fiends (Seriously)
Watch a video and earn a spin
Multiple rewards via one placement
Mystery element

41. Multiple placements
High visibility, consistent user awareness
Rewarded Video
Best Practices
Warhammer Freeblade 40,000 ( Pixel Toys)
Different rewards
Pre level boost

42. In-game integration
Integral part of the game flow
Rewarded Video
Best Practices
Epic Skater (Kongregate)
Bullet Boy (Kongregate)
Continue from this point… with RV or currency

43. Case Study 1:
Exponential Rewarding - Earn to Die 2, Not Doppler
Earn to Die 2 operates a unique and robust
currency system that involves exponential
inflation for upgrades in the app – like
upgrading the vehicle.

44. Case Study 1: Not Doppler
Exponential Rewarding
Earn to Die 2
25-38%
Engagement Rate
The
Challenge
● Increase ongoing engagement in
advanced levels as users get less
engaged with RV
Solution ● Implement unique RV system that
adapts to players’ in-game progress
and level
● User segmentation
The
Results
Engagement rates increased
Augmented smart rewarding scheme
based on gameplay progress

45. Case Study 2: Upopa Games
Hopeless 2: Cave Escape

46. Case Study 2: Upopa Games
Hopeless 2: Cave Escape
Upopa’s Monetization Evolution:
IAP:
10
¢ / user
Interstitial
Ads:
1
¢ / user
Length
of level:
3
Minutes
Result:
Couldn’t show many interstitials due
to length of uninterrupted level time

47. Case Study 2: Upopa Games
Hopeless 2: Cave Escape
Upopa’s Monetization Evolution:
IAP:
10
¢ / user
Interstitial
Ads:
1
¢ / user
Length
of level:
3
Minutes
Result Step 1
Couldn’t show many interstitials due
to length of uninterrupted level time
IAP:
10
¢ / user
Interstitial
Ads:
2
¢ / user
Length
of level:
20
Seconds
Result Step 2
Interstitial Ad revenue increased, but
opportunity for revenue still wasn’t
optimized

48. Case Study 2: Upopa Games
Hopeless 2: Cave Escape
Upopa’s Monetization Evolution:
IAP:
10
¢ / user
Interstitial
Ads:
1
¢ / user
Length
of level:
3
Minutes
Result Step 1
Couldn’t show many interstitials due
to length of uninterrupted level time
IAP:
10
¢ / user
Interstitial
Ads:
2
¢ / user
Length
of level:
20
Seconds
Result Step 2
Interstitial Ad revenue increased, but
opportunity for revenue still wasn’t
optimized
IAP:
15
¢ / user
Interstitial
Ads:
3
¢ / user
Length
of level:
20
Seconds
Rewarded
Videos:
13
¢ / user
Result Step 3
IAP and Interstitial Ad revenues
increased (due to longer in-app
session time and LTV brought by RV).

49. Case Study 2: Upopa Games
Hopeless 2: Cave Escape
Upopa’s Monetization Evolution:
IAP:
10
¢ / user
Interstitial
Ads:
1
¢ / user
Length
of level:
3
Minutes
Result Step 1
Couldn’t show many interstitials due
to length of uninterrupted level time
IAP:
10
¢ / user
Interstitial
Ads:
2
¢ / user
Length
of level:
20
Seconds
Result Step 2
Interstitial Ad revenue increased, but
opportunity for revenue still wasn’t
optimized
IAP:
15
¢ / user
Interstitial
Ads:
3
¢ / user
Length
of level:
20
Seconds
Result Step 3
IAP and Interstitial Ad revenues
increased (due to longer in-app
session time and LTV brought by RV).
Rewarded
Videos:
13
¢ / user
System-initiated products User-initiated products

50. Case Study 2: Upopa Games
Hopeless 2: Cave Escape
Upopa’s Monetization Evolution:
Results
IAP increased 50%
LTV increased 70%
More time spent in game
More non-IAP monetization solutions
More conversions
More opportunitiesHopeless 2

51. Video Ads
Summary
All Love It!
Advertisers / Developers / Users
Best Practices
Using RV is an art
Goal-Oriented
Performance
Retention / IAP / Revenue /
Engagement / Session Length

52. Questions?
Tal Shoham
VP International Business Development, Developer Solutions
talsho@ironsrc.com
Video Ads
Summary