the talk in Novotel on Siam Square, Bangkok, 2008/1/23

1. Social Media: From Personal Meme to Mass Impact Isaac Mao Social Brain Foundation http://socialbrain.org 2008/1

2. “ Save Hu Jia and His Two-month Old Daughter!”

3. There is an emerging second superpower, but it is not a nation. Instead, it is a new form of international player, constituted by the “will of the people” in a global social movement. The beautiful but deeply agitated face of this second superpower is the worldwide peace campaign, but the body of the movement is made up of millions of people concerned with a broad agenda that includes social development, environmentalism, health, and human rights. --- James F. Moore, Berkman Center for Internet & Society, Havard Unversity

8. Traditional Media vs. Social Media

11. Paradigm & power model shift Impact Seed Scale of Coverage Suppose: Power = Impact Seed*Scale of Coverage Someday, Blogger*Blogosphere >= Journalist*Institutional Media Journalist Reader Blogger Mass Institutional Media Blogosphere Mind Communication

13. Cases in 2007

15. Sharism  Gap  Private Public Private Public Social Private Public  Social 

16. Thank YOU! [email_address] http://isaacmao.com