2. Danone was established in 1918 by Isaac Carasso
in Barcelona.
Danone was a little factory which produced
yoghurts.
In 1923 Danone's yoghurts were used like a
medicine and they were prescribed in
pharmacies.
In 1941 Danone started as a public limited
company (Danone, S.A) with Luis Portabella
Comte-Lacoste as the president.
Danone’s yoghurts were made with plastic
containers, which started to replace the
porcelain's ones.
This made the popularization easier and they
became a product of diary use to get a healthy
and well-balanced diet.
3. In 1968 Danone made his first ad and in 1981
and in 1982, Danone opened two new
factories in Barcelona and in Asturias
respectively.
The Barcelona's Olympic Games in 1992 were
sponsored by Danone.
Danone institute was born in 1993. By the time
Danone was acting in more than 10 countries
such as
Canada, Russia, China, Belgium, Brazil, EE.UU.,
etc.
In 1998 Danone was the sponsor of the French
Football Mundial.
In 2000 Danone started a campaign in favour
of childhood and youth. Besides, it has taken
part in different campaigns to promote a
healthy daily life.
4. Isaac Carasso established in 1919 an enterprise called Danone (it was the
patronymic of his son's name Daniel).
Danone is a public limited company and the property is divided into
shares, therefore the owners are everyone who have Danone's shares.
Although the president of Danone is Javier Robles, the person who
contributed more besides Isaac Carasso, was Daniel Carasso.
Daniel Carasso was a Jewish born in
1905 in Thessaloniki (Greece), where
his family had lived after Spain's
expulsion of Jews, but he kept his
Spanish nationality.
In 1916 his family moved to Barcelona
and four years later, his father began
marketing Danone.
5. Daniel Carasso did commerce studies in
Marsella. Because of the attraction to the
scientific world, he decided to study at Pasteur
Institute in Paris.
During the second world war, in 1941, he left
Europe and gave his enterprises to Luis
Portabella and Norbert Lafont, then he travelled
to the United States, where he established a new
yoghurt's enterprise called Dannon.
When he came to Europe in 1951, he got back
his enterprises and he set up Danone group
joining with a french group of enterprises called
BSN. Danone Group got an international success.
Daniel Carasso died in Paris in 2009 at the age of
103.
6. DANONE'S ENVIRONMENTAL POLICY.
Danone has a series of basic principles which are about the use of adequate
technology to reduce the emissions and residues, sustainable farming, and
reducing Danone’s packaging, production and transport impact.
DANONE INTO ACTION
DANONE'S PLEDGE ON CO2
Danone's products come from nature. That’s why
Danone wants to reduce his impact on the environment.
Danone has pledged to reduce his carbon footprint by
30% between 2008 and 2012.
At the moment, Danone has already achieved over 20%
reduction.
SUSTAINABLE FARMING
Danone's products are dairy based. The fact is that cows produce methane which is a
greenhouse gas.
In 2005, Danone improved the quality of milk by reducing saturated fat content and
increasing the level of omega 3, it reduces the amount of methane emitted from cows
by up to 30%.
7. REDUCING DANONE’S PACKAGING IMPACT
Since 2000, Danone has been working to reduce the weight, shape, size... of the
packaging , which helps Danone to reduce the impact that the packaging has on the
environment.
Helping consumers recycle
As well as reducing the amount of packaging that Danone uses, Danone makes their
packages as recyclable as possible.
REDUCING DANONE’S PRODUCTION IMPACT
Since 2000, Danone's production facilities have an
environmental policy that focuses on reducing the
amount of materials and energy used. Danone has so
far achieved a 30% reduction in water and energy
consumption.
REDUCING DANONE’S TRANSPORT IMPACT
Danone is constantly looking at the best ways to
transport their products from source to stores.
Danone have programmes in place to ensure the most
efficient driving, improving fuel consumption and
therefore reducing carbon impact.
8. Danone belong to the sector alimentary and makes dairy products.
From more than 90 years, Danone hasn't stopped to develop, doing
significant progress, until now. the Objective is to have the best taste and
better quality.
Danone not only has made naturals yoghurts also has made products with
other taste or texture.
Some of the products more known are:
Griego Yoghurt natural or Danissimo
Original
with different tastes Vitalinea
like
lemon, strawberry...
10. Flan Cuajada Arroz con leche
La copa Danet Mousse
11. Danone thinks that her responsibility don't end only
with the creation of the product. It has a
engagement with people and environment. So
Danone set up a lot of social engagements:
This solidary initative, strengthen the help to
places in Spain that are affected economically.
Danone does donations. Socially responsable
In this project take part Danone and Cruz Roja.
Encourages the development
of local agriculture and food security.
Danone works with professionals of Sant Juan de Déu
in Barcelona, where offers better medical service to
young and children who have nutritional problems. Together, we spread life
12. Today, Danone in Spain employ 1849 persons (27% women), 1000 of
them work in the five factories that Danone has in Spain. The rest of
people work in office and in the business.
According to a survey where have participated 82% of the employers:
•77% of women and 83% of men think that
there is a fair relation between salary and work.
•94% think there is a fair deal with the sex of the
people.
•only 49% think that promotion happens to people
who are worthy
•56% think that the company avoid doing
favoritism
