More Related Content Similar to Content, Community, and Agile Transformations at BusinessWeek (20) Content, Community, and Agile Transformations at BusinessWeek1. Content, Community, and Agile
Transformations at
BusinessWeek
Isaac Sacolick @NYIke
VP, Technology
May 13, 2009
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2. BusinessWeek 1.0
• Business model
− Advertisement + subscription
• Content strategy
− Magazine content
− Web articles and blogs
− Content licensing
− Podcasts and video
• 1.0 Community strategy
− Comments, debates
− Sharing
• Applications
− Customized applications as needed
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3. Moving to a 2.0 and a 3.0 World
In 2007, BusinessWeek launched an ambitious
new digital business and technology program
• Rethinking of three key disciplines
− Content Breadth, scale, cost, and speed
− Community Integrated, easy, solve a problem
− Technology Agile, automated
• Scale & reach new audiences
− Business professionals
− Bloggers, Social media participants
− Twitterverse, Mobile users, International
• Launched and upgrading
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4. BusinessWeek 2.0 Product
• Introducing
• Discover, track, and share business topics across the Web
• The Business Exchange will allow users to:
− Access articles from thousands of sources on any business topic
− Identify stories and posts have been most useful to other users
− Add articles you’ve read or written for other users to access.
− Save items for future reference.
− Identify a network of other like-minded business professionals.
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5. Access articles from 1000s of sources on any business topic
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6. I am a Business Professional
Topic Topic
• I follow business topics
• I bookmark articles
• I search/share them later
• I might want a digital
Profile
identity
Activity
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7. I am a blogger…
• Write a post
• Add to BX topics
• Users find your post!
• Reactions shared to
Twitter
• Get recognized
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8. BX Home Page
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9. BX Topic Page
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10. Promote your personal brand through your BX profile
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11. My Activity Page
• FILL IN AFTER WE RELEASE
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12. Three key areas
• Content
−New ways for processing and delivering content
• Community
−Highly integrated, simple community features
• Agile
−Agile planning -> Agile development
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13. Content Management 1.0
• Content Management 1.0
−CMS and workflow driven = $COST
−Multiple content repositories = COMPLEXITY
−Static delivery = NOT COMPETITIVE
−One off Aggregation / Syndication = SLOW
−Multiple partners for specialized functions = ALL!
• Root Cause: CMS is center to your content strategy
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14. The Rules on Content Management 2.0
• Centralize content and optimize for delivery
− Game changer in how Business, Edit think of products
• Optimize on XML and Standards (Atom, RDF..)
− Standard tech skills, optimize content for reuse
• Reduce (eliminate most) workflow
− User generated content vs. editorial process
• Use automation, business rules to process content
− Placement, prioritization, analytics
− Tools to handle exceptions
• Dynamic, multichannel delivery
− Mobile, eBook, syndication
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15. BX Examples
Content
Ingestion
Related
Content
Algorithmic
Generated
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16. BusinessWeek
• BW 1.0 Channels
−Produced daily
−Silo’ed content areas
• BW 2.0
−Rules driven
−Mixed content
−Fast & Current
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17. Community at Business Exchange
• Easy to contribute
− As easy as saving articles
• Simplifies things that you already do!
− Business professionals read, save, share content
− Bloggers promote their content
• Benefits you and the community
− My activity pages sorts/filters your saved content
− Most Active algorithms respond
• Connects you to influencers in your area
• Promotes you as an influencer
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18. Registering at Business Exchange
Leverage your LinkedIn profile while registering
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21. About Agile
Agile is no longer just for startups
Enterprises
Media Companies
Multiple distributed teams
New products, App support
… but still has some maturing
Medium term planning
Quality Assurance
Vendor integration
Infrastructure
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22. Agile at BusinessWeek
• Agile at BusinessWeek
− Completed Business Exchange 40+ Iterations
− Fully embraced agile as BW’s SDLC
− Expanded agile to BusinessWeek.com team
− Experience being leveraged across McGraw-Hill
• Agile Process Improvement
− Matured Offshore Delivery
• Iterative->Agile, App Support and Development
− Expanded from Agile Development -> Agile Planning
• Requirements, Estimation, Business Value and Prioritization
− PMO role adapted to agile
• Metrics capture, Vendor management
− Matured our QA processes
• In iteration vs. post iteration testing
− Consistently capturing metrics to demonstrate results
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23. Agile Idea->Planning->Delivery
- Suggested by Stakeholders
Ideas - Vendors reviews; Business/Tech
(stuff people want to do)
- Reviewed by Product Mgt / Steering
- Prioritized by steering
Scoped Features - Business Value established
(stuff we might want to do)
- Quick estimates by Technology
- Prioritized by steering
Planning - Designs, workflows, stories
(How to do it)
- Dependencies
- Project plans
- Engineering
Delivery - Vendor engagement
- Quality assurance
- Deployment and Infrastructure
- Support readiness
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24. Stages of Product Development and Planning
Agile Agile
Planning Development
Suggestion Feature Feature Scoping Story Writing / Sizing Iteration / Sprint / Capacity Planning
Queue Prioritization
i1 i2 i3 i4 i5
1 4 12 units
2 2 7 units
3 3 11 units
Spikes Stories R1 R1 R3
7 7 7 7 2
units units units units units
Stakeholders Stakeholder Engineering Project
Tech Leads
Product Mgrs -Team assignment Management
-Reviewed -Itemize to
Technology
-Score cards stories -Stories Sized -Capacity Planning
- Submit Ideas
-Business -High level -QA -Iteration Planning
estimates Product
Value -Release Planning
-Security Management
Steering -Analytics -Wireframes
Innovation -Review -Features
- Brainstorm -Debate
-Prioritize
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25. Thank you
• Content + Community + Agile ->
http://bx.businessweek.com
• Following Isaac Sacolick
−Twitter: @nyike
−BX: http://bx.businessweek.com/profile/isaac-sacolick/isacolick111/
−Blog: http://ctotodevelopers.blogspot.com
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