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1. Best Online Marketing Techniques

2. I have been in internet marketing for over ten years and
have seen marketing techniques come and go. Some are
still around and some are new and innovative. Below
you will find what I believe to be the best and most
effective online marketing techniques.

3. Article Marketing - Article marketing was and is one of
the most powerful online marketing methods available.
Not only does it do wonders for you and your business,
it is free as well!

4. Article marketing consists of writing helpful,
informative, easy to understand articles that actually
help your readers, not try to sell them something. Then
you submit them to article banks, directories and ezine
publishers. When your article runs in a popular ezine, it
can do great things for your business. Writing articles is
not as hard as you might think so give it a try. You will
be delightfully surprised at how much it can affect your
business.

5. Remember:

6. Don't worry about fancy words. People are looking for
help, not big words.

7. Advertise in your resource box, not your article.

8. Provide real, helpful info and resources, hot hype!

9. Write from the heart! Let your personality shine
through in your articles.

10. Blogging - Blogging is a newer form of online marketing
that just started becoming popular in the late 90's. Blog
is short for weblog and means an online publication in
the form of a log or journal. Blogs can increase your
customer base, your traffic and your search engine
ranking, thus increasing your sales.

11. Blogging can be done for free through such sites as:

12. blogger.com

13. wordpress.com

14. and livejournal.com

15. Be sure and update your blog regularly; everyday would
be best as people like fresh content, ideas and
information.

16. Ezine Publishing - Ezine publishing has been around
much longer than blogging and is far more effective, in
my opinion. Your ezine needs to contain helpful
resources and information, not just sales pitches.
Develop a relationship with your readers. Let them
know they can trust you and rely on you when they
need your help.

17. Things to remember when putting together your ezine:

18. Keep it clean and easy to read.

19. Limit your advertising and be selective.

20. Always provide quality content and information.

21. Add your personality so your readers can get to know
you.

22. Always provide contact info and be accessible.

23. Be consistent; send your ezine regularly as scheduled.

24. Be sure and proofread before sending it out.

25. Online Networking - Online networking, as with offline
networking, is very important to your business. This is
when you connect with as many people as possible to
learn more and share more about your business. Many
leads can come from networking. There are several
ways to do this online.

26. Email Discussion Groups: Go to yahoogroups.com and
search for appropriate groups.

27. Message Boards: Be sure and follow the rules for posting
and offer your help as much as possible.

28. Social Sites: Such as MySpace.com, Ryze, Merchant
Circle, etc. These can be great ways to make more
contacts and get leads.

29. Joint Ventures - This is when you enter into an
agreement with another online marketer that will
benefit both sides.

30. Examples of joint ventures:

31. Ezine Ad Swaps

32. eBook Ad Swaps

33. Subscription Page Ad Swaps

34. Affiliate Programs

35. Exchange Advertising for % of Sales

36. and the list goes on and on. Be creative and come up
with new ways you and your associates can help each
other.

37. Podcasting - Podcasting is using digital media files which
are distributed all over the internet via syndication
feeds. Podcasting is still a fairly new way of online
marketing and has great potential. Podcasting can be
powerful because it uses voice not written words to get
the message across. Offer your articles, do voice
interviews, offer a chapter in your ebook via podcast,
etc. Again, use your imagination to create new ways to
spread the word about your business.

38. Ezine Advertising - Advertising your business, product,
service, etc. in quality ezines can be well worth the
money spent. There are a few things you can to to help
you choose which ezines to advertise in.

39. Do a search to find ezines that cater to your target
market. For example: if you are advertising kids' books,
you don't want to advertise in an ezine about cars.

40. Once you find several targeted ezines, subscribe to them
so you can look them over and see if the publisher is
reliable in sending them out. You can also look over the
other ads and make sure the publisher is selective in
their advertising. You can possibly learn what the other
readers think of the ezine as well.

41. Try contacting the publisher to see if they respond to
your email. Ask about testimonials from other
advertisers. Find out how many ads they run per issue
and what the costs are.

42. You could also ask the publisher to do an ad swap to get
an idea of what the response is like. Be selective in your
choices and always code your ads so you know which
ezines actually deliver.

43. I hope this article has given you some insight as to how
to market your home/online business. I use several of
these methods (and should be using the rest) and know
from experience that they work!

44. The possibilities with the internet are endless and we
need to keep up with new and innovative ways of
marketing ourselves and our business. And we need to
keep using tried and true methods as well.

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