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1. What Makes A Successful E-Commerce Website

2. There are many ways to create a successful e-commerce
but there are four crucial points that you should keep in
mind while launching your website.

3. 1. Website

4. Your website is like your showroom, airy and attractive.
When online, the equivalent of a showroom is an
uncluttered website where the eyes can move freely up
and down finding the details they need without much
effort. It is extremely important that the website be easy
to navigate since the surfer should not have to search for
the product or details he or she is looking for. The
website should project its products in a provocative way
so the surfer wants to see more.

5. Place testimonials or photos of your product so people
can create a positive image of its usage. If your products
are guaranteed, post this information conspicuously.

6. 2. Your merchant account

7. This feature is a must for any commercial website
because without it you will not be able to receive
payment by credit cards. Reports show that as high as 99
percent of the trade online is done through credit cards.
Hence, if you do not have a merchant account you lose
business. You will need to be able to accept all major
credit cards and without this feature that is not possible.

8. 3. Shopping cart and secure server

9. This is interconnected with the above. When you have a
merchant account to accept credit cards, you will need
an online shopping cart. This feature allows your
customers to choose and place their chosen products in
the cart just as one would do in shopping mall. This cart
will, at the end of the shopping, total the products and
give the total cost of the products chosen.

10. In order to have your shopping cart work well you need
to have its software installed on your website or on the
server that hosts your website. If you choose to have
your own server you will need to have a certificate from
Verisign and Thawrte, which encrypts the financial
information given by your customers so they can feel
safe while giving you this sensitive information.

11. 4. Payment gateway

12. This is another crucial aspect in setting up a successful e-commerce
website. The payment gateway is the link
from your website to the credit card processor. This
gateway helps information to pass from your site to the
authorization centre where the credit card is verified
and then charged; after that the reply will come back to
your website that the processing has been successful. A
payment gateway will always check for details in credit
card information and reject any discrepancy in the
information. In this way it reduces the use of fraudulent
cards by almost 80 percent.

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