6. What are you trying to achieve with your website?
What is the websiteโs main purpose?
Who's your audience?
Remember, whatever that function is, your
design must focus on fulfilling it.
7. Analyze
โข Understand
โข Business Landscape
โข Research
โข Organizational Structure
โข Evaluate
โข Organizational Objectives
โข Innovate
โข Website Objectives
โข Strategize and Plan
โข Target Audience and Users
โข Brands, Products, Markets
โข Marketing Strategy
8. Analyze
โข Understand
โข User Research
โข Research
โข User Goals and Stories
โข Evaluate
โข Personas, Scenarios, and
โข Innovate Activities
โข Strategize and Plan โข User
Pain, Needs, Wants, Desires
9. Analyze
โข Understand
โข Competition
โข Research
โข SWOT
โข Evaluate
โข Positioning
โข Innovate
โข USP
โข Strategize and Plan
โข Differentiators
โข Segments
10. Analyze
โข Understand โข Emotional design
โข Research โข Social interaction
โข Evaluate โข Concept
โข Innovate โข Communication strategy
โข Strategize and Plan
11. Analyze
โข Understand โข Website objectives
โข Research โข Website strategy
โข Evaluate โข Communication strategy
โข Innovate โข Approach/ Treatment/ Style/
โข Strategize and Plan Tone
12. Refine ideas to get a master idea.
Put them at work. Test them all!
13. Organize
โข Functional Specification โข Understand requirements
โข Content Design โข Brainstorm
โข Information Architecture โข Validate baseline features and
โข Usability Evaluation functionalities
โข Define differentiator features
and functionalities
โข Create a specification
document
14. Organize
โข Functional Specification โข Content to meet business and
โข Content Design website objectives
โข Information Architecture โข Content to meet user
objectives
โข Usability Evaluation
โข Content to increase conversion
rate
15. Organize
โข Functional Specification โข Structure and zoning
โข Content Design โข Navigation design
โข Information Architecture โข Content architecture
โข Usability Evaluation โข Page level detailed information
โข Architecture