This document discusses the challenges of operating a digital bank in today's market environment. It notes that the digital market is hyperactive, with new services launching quickly and existing products/technologies easily copied. As a result, prices tend towards zero and users change habits frequently. The document outlines qualities a digital bank should strive for, such as being safe, fast, stable, sustainable, and providing a valuable user experience. It emphasizes the importance of understanding individual user profiles to personalize services and transforming free users into paying customers. Finally, the document proposes a roadmap for creating a fully digital bank through integrating FinTech solutions, social networks, and an agile development process focused on continuous innovation and improvement.