MedPhlix webinar 31 Aug 2018.

1. MODERN DIABETES EDUCATION:
EMPOWERING PATIENTS
THROUGH SOCIAL MEDIA
Iris Thiele Isip Tan MD, MSc
Professor 3, UP College of Medicine
Chief, UP Medical Informatics Unit
Director, UP Manila Interactive Learning Center

2. 1
Patients are using social
media to look for health
information.

3. Pei-Li Teh & Marc Yates (2013)
researchpartnership.com
Nine in ten had accessed the internet looking
for healthcare information, with almost 3/4s
having done so in the last month.

4. GENERAL HEALTHCARE WEBSITES
ONLINE HEALTH FORUMS
HEALTH COMMUNITY WEBSITES
DISEASE WEBSITES
CLINICAL WEBSITES
PHARMACEUTICAL WEBSITES
WIKIS
E-NEWSLETTER
FACEBOOK
%
0 25 50 75 100
HEALTH INFORMATION SOURCES EVER USED
Pei-Li Teh & Marc Yates (2013)
researchpartnership.com
(Philippines)
25%

5. 2
Patients are using social
networks for peer-to-peer
healthcare.

6. Patients are increasingly using online social networks to connect
with other patients. They want to share and help others.
PEER-TO-PEER HEALTHCARE
Pagoda S. et a. Adapting Behavioral Interventions for Social Media Delivery
J Med Internet Res 2016;18(1):e24

7. Online health INFORMATION resources
push information out to the patient
Online health ENGAGEMENT resources promote sharing of
information and support/interaction among patients
Collins S & Lewis DM. Clinical Diabetes 2013

10. #dsma

13. 3
Physicians can use social
media for providing
diabetes information.

14. Collins S & Lewis DM. Clinical Diabetes 2013

15. … the average person with
diabetes spends no more
than 0.1% of their time in
the course of an entire year
discussing health matters
with a medical professional.
Hernandez M. Diabetes Manage. 2013;3(3):203-205
“

16. Building the Bridge from Office Visit to Online
Interaction: Time-Saving Approaches
Solicit and review recommendations.
Collins S & Lewis DM. Clinical Diabetes 2013

17. Collins S & Lewis DM. Clinical Diabetes 2013
Create a list of credible
online resources to
proactively share with
patients during office visits.

18. THE INTERNET PRESCRIPTION

20. DOK BRU #PARASABAYAN
www.dokbru.endocrine-witch.net

21. www.facebook.com/EndocrineWitch

23. https://www.patientpop.com/blog/marketing/content-social-
media-marketing/5-doctors-killing-social-media-right-now/
Prospective patients will get a glimpse of who you are before
even stepping foot through your practice doors.

25. Iris Thiele Isip Tan MD, MSc
Professor 3, UP College of Medicine
Chief, UP Medical Informatics Unit
Director, UP Manila Interactive Learning Center
@endocrine_witch