ISSIP Service Design Speaker Series Title: How Service Design does(n’t) work (February 5th 2020) Prof. Stefan Holmlid https://www.linkedin.com/in/stefan-holmlid-b402683/ Dr. Johan Blomkvist https://www.linkedin.com/in/blomkvist/ Ana Kustrak Korper https://www.linkedin.com/in/ana-kustrak-korper-835b726/ Vanessa Rodrigues https://www.linkedin.com/in/vanessarodrigues29/

1. How Service Design
does(n’t) work
Johan Blomkvist, Stefan Holmlid
Ana Kustrak Korper, Vanessa Rodrigues
@LiUDesign

2. Time perspectives
2020-02-05 2
How Service Design does(n’t) work
Josina Vink

3. When service design works
2020-02-05 3
How Service Design does(n’t) work
Matilda Legeby, Pia McAleenan, Hanna Andersson, Förnyelselabbet

4. When service design doesn’t work
✘ No complexity ü Complex
2020-02-05
How Service Design does(n’t) work 4

5. When service design doesn’t work
✘ Linear ü False linearity
2020-02-05
How Service Design does(n’t) work 5

6. When service design doesn’t work
✘ Toolbox ü Principles
2020-02-05
How Service Design does(n’t) work 6
Ana Kustrak Korper

7. Looking ahead
• Mutual alignment
• Setting expectations higher
• Building design capabilities
2020-02-05 7
How Service Design does(n’t) work

8. www.liu.se
Thanks
stefan.holmlid@liu.se
johan.blomkvist@liu.se
vanessa.rodrigues@liu.se
ana.kustrak.korper@liu.se