1. PROBLEMS & SOLUTIONS in a Global Community Presenter: Robert Allen Peeler Assistant Online Community Manager Square Enix Inc.

2. © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.

4. Distinct Player Concept

5. same game, same people, same time

6. service regardless of region/language

7. challenging regional coordination© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.

9. Major Step Into the MMO Experience

10. Uniquely Identifiable Services

11. Consoles at the Ready

12. Expansions/Add-Ons

13. Simultaneous Global Updates-Main Series Title Confidence -Early MMO Title Innovation -8th Year of Service Dedication © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.

15. JP Community Team

16. EU Community Team© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.

18. Difficult Communication

19. Unexpected Attacks: RMT

20. Working With Another Online Title© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.

22. Multiple Regions Involved

23. Minimal Developer Time

24. Language BarriersProblem I: International Relations © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.

26. Improve Q&A Flows

27. Simplify/Combine Issues

28. Avoid Repetition

29. Create Translation SchedulesProblem I: International Relations SolutionBetter Dev. Comm. © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.

31. Costs for Attending

32. Small Events to Big Events

33. Left-Out LocalesProblem I: International Relations SolutionBetter Dev. Comm. © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.

35. Planning an Event

36. Fan Sites & Player InteractionProblem I: International Relations SolutionBetter Dev. Comm. Better Dev. Interaction © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.

38. Adjusting to Timezones

39. Translation DelayProblem I: International Relations SolutionDev. Comm. & InteractionProblem II: Difficult Comm. © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.

41. Effects Across Game

42. Delayed Response

43. Ex: Pandemonium WardenProblem I: International Relations SolutionDev. Comm. & InteractionProblem II: Difficult Comm. © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.

45. Community Topics/Reports

46. Player PromotionsProblem I: International Relations SolutionDev. Comm. & InteractionProblem II: Difficult Comm. Solution Regular Comm. © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.

48. Compromised Accounts

49. Policy Adjustments

50. Preventative Measures Concern

51. Player Perspective: Shifted BlameProblem I: International Relations SolutionDev. Comm. & InteractionProblem II: Difficult Comm. Solution Regular Comm. Problem III: Unexpected Attacks © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.

53. Listening/Responding to Player Feedback

54. Brainstorming Prevention Solutions

55. Special Task Force (STF)

56. Security TokenProblem I: International Relations SolutionDev. Comm. & InteractionProblem II: Difficult Comm. Solution Regular Comm. Problem III: Unexpected Attacks Solution Adapting with Change © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.

58. FINAL FANTASY XI Future Plans

59. Supporting Veteran FINAL FANTASY XI Players

60. New Responsibilities

61. New PlayersProblem I: International Relations SolutionDev. Comm. & InteractionProblem II: Difficult Comm. Solution Regular Comm. Problem III: Unexpected Attacks Solution Adapting with Change Problem IV: Another Online Title © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.

63. Fan Site Partnership

64. Exclusive Opportunities

65. Relationship BuildingProblem I: International Relations Solution:Dev. Comm. & InteractionProblem II:Difficult Comm. Solution: Regular Comm. Problem III: Unexpected Attacks Solution: Adapting with Change Problem IV: Another Online Title Solution: Fan Sites © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.

67. Planning

68. Annual Direction

69. Future of Player Communities

70. Who’s Invited

71. What Fan Sites Can Do

72. From Invites to ArticlesProblem I:-International Relations Solution:Dev. Comm. & InteractionProblem II: Difficult Comm. Solution: Regular Comm. Problem III: Unexpected Attacks Solution: Adapting with Change Problem IV: -Another Online Title Solution: Fan Sites © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.

74. Every Adventurer is Our Customer

75. Community Team Cooperates Globally

76. Addressing DiscrepanciesProblem I: International Relations Solution:Dev. Comm. & InteractionProblem II:Difficult Comm. Solution: Regular Comm. Problem III: Unexpected Attacks Solution: Adapting with Change Problem IV: Another Online Title Solution: Fan Sites © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.

78. Fostering an International Community

79. Avoiding Lapses in Communication

80. Global Coordination

81. Addressing the Unexpected© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.

82. © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.

83. © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.