This presentation was created for members of the Venture Out accelerator in NYC. It covers a high level strategy on creating content that resonates with your target audience consistently.

1. A Complete Content Strategy
in 2 Hours a Weekcc: Anil Jadhav - https://www.flickr.com/photos/32953459@N00

4. About Us
• Copyblogger Certified Content
Marketers
• LeadPages Certified Conversion
Specialists
• Badged Google Partners

5. Content Is King
cc: Gwenaël Piaser - https://www.flickr.com/photos/22841923@N02

9. How to Make Great Content?
cc: Nazmul Hossain [ON/OFF] - https://www.flickr.com/photos/69153647@N08

11. Content Strategy
cc: Mukumbura - https://www.flickr.com/photos/11738433@N03

12. 2 Hours a Week
• Who it's for
• Why it exists
• What it is
• Where to promote it

13. Who is your ideal customer?
cc: Great Beyond - https://www.flickr.com/photos/26104563@N00

14. Before You Do Anything Else
You must identify your ideal customer.
cc: e_monk - https://www.flickr.com/photos/10676369@N07

15. Identify Your Ideal Customer
• Interviews
• Surveys
• Purchase history
• Pricing structure

16. Where do they hang out?
cc: Nick-K (Nikos Koutoulas) - https://www.flickr.com/photos/33284937@N04

17. What are their problems?
"Pain points"
cc: colemama - https://www.flickr.com/photos/33901022@N00

18. Identify Your Ideal Customer
• Quora
• Amazon reviews
• Competitor complaints
• Rival IQ

19. Why create content?
cc: Alejandro Castro - https://www.flickr.com/photos/8063328@N06

20. Content Goals
1. Sharing
2. Discussion
3. Lead generation
4. Sales

21. Content Goals
• Authority
• Customer loyalty
• Increase exposure
• Attract partners
• Overcome objections
• Test new ideas

22. Now What?
cc: laffy4k - https://www.flickr.com/photos/73207064@N00

23. Allocate Resources

24. Mix It Up
• Quick fixes
• How to's
• Long form guides
• Entertainment
• Brand connections
• -5% sales

25. The 5C's of Content
• Copywriting
• Context
• Cornerstone
• Connection
• Conversion

26. Distribute
Automation makes this faster
cc: Tetra Pak - https://www.flickr.com/photos/45782447@N02

30. Test
Remember Google Analytics?
cc: Daniel Kulinski - https://www.flickr.com/photos/7729940@N06

32. What Makes it Great?
cc: WanderingtheWorld (www.ChrisFord.com) - https://www.flickr.com/photos/44028103@N07

45. Summary
• Research
• Prioritize
• Create
• Distribute
• Test

46. Your Move.
cc: teliko82 - https://www.flickr.com/photos/8727395@N04

47. Get the Deck
AnAbstractAgency.com/venture-out/

48. Thanks.
Any questions?