SlideShare a Scribd company logo

Social Media Fundamentals 2013

•Download as PPTX, PDF•
•
Victor M Ramirez
Victor M Ramirez

An old presentation I did for my digital marketing classes at the now defunct 3rd Ward. I've come a long way!

Marketing
1 of 32
Social Media Fundamentals
About Me Victor Manuel Ramirez has worked as a digital marketing consultant with various startups and small businesses in the New York City area for over 5 years. Since attending Penn State for business management and administration, he has coordinated campaigns with brands such as Citadel Broadcasting, ADIDAS, Vitamin Water, Red Bull, Clear Channel, and Diageo. His specialties include SEO, mobile accessibility, social media strategy, and brand development. In his free time, Victor studies web development and sings in a Misfits cover band.
Social Media Marketing “The process of gaining website traffic or attention through social media sites.”
Why Not? ● I don’t have the time ● I don’t know what to do, so I do nothing. ● Social media is not right for me. ● I’m in a small niche and am known to all the people who need to know me ● I don’t see how social media can help me do my job ● There are too many options (LinkedIn, Facebook, Twitter, Blogs, Pinterest, Google+, etc.)
Marketing: Old VS New Targeted Interruption to Convince Engagement & Dialogue for Preference & Loyalty
Ideas First, Tools Change
What’s Your Pitch? The elevator pitch is dead - be able to describe your business in 140 characters or less
What’s Your Goal? Authority Awareness Reach Engagement Influence Monitoring Sales Loyalty
What’s Your Relationship? None Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates
Forrester Social Technographics Ladder
What’s Your Thing? Volvo = Safety Apple = Innovation Disney = Magic You = ??? Note: This is a high level goal. You might need an ad agency to help you out.
How Are You Human? Social media is about people, not logos
How Will You Measure? Determine social media metrics (KPIs) before you get started
Measured Goal - Awareness Web traffic Web traffic referrals Search volume trends Followers, fans, friends Social mentions Share of voice
Measured Goal - Sales Web traffic Time spent on site Bounce rate Repeat visits Content acceptance rate Social connectivity within sales funnel
Measured Goal - Loyalty Time spent on site Repeat visits Followers, fans, friends Repeat social mentions Share of voice Recommendations and reviews Customer service metrics Social connectivity among purchasers
Does It Work? Are you making or saving more money than you did before you got involved?
Research 1. Look at your competitors on Google and social search 2. Is a particular social channel worth it? 3. How do they present themselves?
Facebook Research 1. How active is your competitor on Facebook? 2. Are their users engaged? 3. What type of content are they posting and how often? 4. What can you duplicate and what gaps can you fill?
Twitter Research 1. Who is your competitor following and who follows them? 2. Search twitter for their handle. Are they engaged? 3. What type of content are they posting and how often? 4. What can you duplicate and what gaps can you fill?
Other Research 1. Community 2. Engagement 3. Content 4. Actions
Post Types Customer Service Seasonal Content Customer Recognition Brand Identity Peak Behind the Curtain Brand Specific Contests Promotions
Post Types Contest Quote Fact Key Point + Article Photo Answer Questions LISTS, FTW!
Formula s Witty > Descriptive Link Bait Fill the Gap
Tweet Structure 1.Headline or phrase 2. Link 3. Hashtag 4. No more than 120 characters
Find Your Ron Swanson
MOAR Tools HootSuite - Management Sprout Social - Management Mention - Listening Compfight - Images Google Analytics - Measurement WooBox - Contests & More OfferPop - Contests & More
Brands to Emulate Twitter: Zappos, Dunkin Donuts, Chipotle Facebook: Red Bull, Skittles, Zappos Tumblr: Jimmy Fallon, Roberta’s Pizza, Parks & Rec Vine: Brandsonvine.com
Mistakes 1. Timing doesn’t matter 2. Hiding from customers 3. Shares matter, not traffic 4. People read content during the same peak times they share it 5. Focusing on all social channels 6. Sharing your content once 7. Slow and steady wins the race
Don’t Be STOOPID
Don’t Be RLY STOOPID
Closing Review me on 3rd Ward's Yelp! Look for future courses! Connect with me @isvictorious

Recommended

Sharing data
Sharing dataSharing data
Sharing dataPhilip Cortes
 
AFP Summer Institute- Social Network
AFP Summer Institute- Social NetworkAFP Summer Institute- Social Network
AFP Summer Institute- Social Networkcbeddia
 
2 griffith week6-social_mediapart_2_april12th
2 griffith week6-social_mediapart_2_april12th2 griffith week6-social_mediapart_2_april12th
2 griffith week6-social_mediapart_2_april12thDigital Insights - Digital Marketing Agency
 
Buzz12 social media and marketing for cpa's
Buzz12 social media and marketing for cpa'sBuzz12 social media and marketing for cpa's
Buzz12 social media and marketing for cpa'sBuzz12
 
Social Media for Entrepreneurs
Social Media for Entrepreneurs Social Media for Entrepreneurs
Social Media for Entrepreneurs Gloria Bell
 
Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong
Building YO Brand | Young Ophthalmologists | AAO 2014 | WongBuilding YO Brand | Young Ophthalmologists | AAO 2014 | Wong
Building YO Brand | Young Ophthalmologists | AAO 2014 | WongRandall Wong, M.D.
 
Learning outcome 2
Learning outcome 2Learning outcome 2
Learning outcome 2Joe Burn
 
Measuring Social Media
Measuring Social MediaMeasuring Social Media
Measuring Social MediaHall Internet Marketing
 

Recommended

Sharing data
Sharing dataSharing data
Sharing dataPhilip Cortes
 
AFP Summer Institute- Social Network
AFP Summer Institute- Social NetworkAFP Summer Institute- Social Network
AFP Summer Institute- Social Networkcbeddia
 
2 griffith week6-social_mediapart_2_april12th
2 griffith week6-social_mediapart_2_april12th2 griffith week6-social_mediapart_2_april12th
2 griffith week6-social_mediapart_2_april12thDigital Insights - Digital Marketing Agency
 
Buzz12 social media and marketing for cpa's
Buzz12 social media and marketing for cpa'sBuzz12 social media and marketing for cpa's
Buzz12 social media and marketing for cpa'sBuzz12
 
Social Media for Entrepreneurs
Social Media for Entrepreneurs Social Media for Entrepreneurs
Social Media for Entrepreneurs Gloria Bell
 
Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong
Building YO Brand | Young Ophthalmologists | AAO 2014 | WongBuilding YO Brand | Young Ophthalmologists | AAO 2014 | Wong
Building YO Brand | Young Ophthalmologists | AAO 2014 | WongRandall Wong, M.D.
 
Learning outcome 2
Learning outcome 2Learning outcome 2
Learning outcome 2Joe Burn
 
Measuring Social Media
Measuring Social MediaMeasuring Social Media
Measuring Social MediaHall Internet Marketing
 
Defining Social Media Success
Defining Social Media SuccessDefining Social Media Success
Defining Social Media SuccessNxtbook Media
 
Digital & Social Media Portfolio 2015
Digital & Social Media Portfolio 2015Digital & Social Media Portfolio 2015
Digital & Social Media Portfolio 2015Brett Dovey
 
6 Steps for a Strong Social Media Strategy
6 Steps for a Strong Social Media Strategy6 Steps for a Strong Social Media Strategy
6 Steps for a Strong Social Media StrategyAssociation of National Advertisers
 
Social media: the hype and the hope
Social media: the hype and the hopeSocial media: the hype and the hope
Social media: the hype and the hopeCarla Ferreira
 
Social Marketing for CBO's - Randi Sylve
Social Marketing for CBO's - Randi SylveSocial Marketing for CBO's - Randi Sylve
Social Marketing for CBO's - Randi SylveLouisiana STD/HIV Program (LAOPH/SHP)
 
Brand Authenticity: Gravity Summit Keynote
Brand Authenticity: Gravity Summit KeynoteBrand Authenticity: Gravity Summit Keynote
Brand Authenticity: Gravity Summit KeynoteGravity Summit
 
Edge Rank: What It Is And How It Affects Your Social Media Marketing Efforts
Edge Rank: What It Is And How It Affects Your Social Media Marketing Efforts Edge Rank: What It Is And How It Affects Your Social Media Marketing Efforts
Edge Rank: What It Is And How It Affects Your Social Media Marketing Efforts Black Box Social Media
 
Social Media - Marketing in the 21st Century
Social Media - Marketing in the 21st CenturySocial Media - Marketing in the 21st Century
Social Media - Marketing in the 21st CenturyRamsey Mohsen
 
PR Game Changer Talk [University of Oregon]
PR Game Changer Talk [University of Oregon]PR Game Changer Talk [University of Oregon]
PR Game Changer Talk [University of Oregon]Karen Freberg
 
Listening to the Conversation: Employer Brands and the Social Media
Listening to the Conversation: Employer Brands and the Social MediaListening to the Conversation: Employer Brands and the Social Media
Listening to the Conversation: Employer Brands and the Social MediaCarve
 
L25C Massage School Marketing Presentation
L25C Massage School Marketing PresentationL25C Massage School Marketing Presentation
L25C Massage School Marketing PresentationMichelle Ngome Line 25 Consulting
 
Autumn's personal brand
Autumn's personal brandAutumn's personal brand
Autumn's personal brandatangalakis
 
PRSA
PRSAPRSA
PRSABret Simmons
 
Facebook: Putting Your Nonprofit Face in Front
Facebook: Putting Your Nonprofit Face in FrontFacebook: Putting Your Nonprofit Face in Front
Facebook: Putting Your Nonprofit Face in FrontCommunity Foundation of Sarasota County
 
Social media presentation 2.0
Social media presentation 2.0Social media presentation 2.0
Social media presentation 2.0Steven Everett
 
Laura Fitton, CEO of oneforty at #RLTM NY 11
Laura Fitton, CEO of oneforty at #RLTM NY 11Laura Fitton, CEO of oneforty at #RLTM NY 11
Laura Fitton, CEO of oneforty at #RLTM NY 11The Realtime Report | Realtime Marketing Lab | #RLTM
 
Fitton preconf keynote realtime ny june 2011
Fitton preconf keynote realtime ny june 2011Fitton preconf keynote realtime ny june 2011
Fitton preconf keynote realtime ny june 2011Laura "@pistachio" Fitton
 
Marketing Social Innovation
Marketing Social InnovationMarketing Social Innovation
Marketing Social InnovationErica Mills
 
Got Clout - GCC Global Coaches Conference October 2011
Got Clout - GCC Global Coaches Conference October 2011Got Clout - GCC Global Coaches Conference October 2011
Got Clout - GCC Global Coaches Conference October 2011Lisa McKenzie ★
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyMarketingatBahrain
 
Fundamentals of Social Media (Part 1)
Fundamentals of Social Media (Part 1)Fundamentals of Social Media (Part 1)
Fundamentals of Social Media (Part 1)Whitney Mathews
 
Formic Media Seminar Series: Social Media Fundamentals
Formic Media Seminar Series: Social Media Fundamentals Formic Media Seminar Series: Social Media Fundamentals
Formic Media Seminar Series: Social Media Fundamentals Anvil Media, Inc.
 

More Related Content

What's hot

Defining Social Media Success
Defining Social Media SuccessDefining Social Media Success
Defining Social Media SuccessNxtbook Media
 
Digital & Social Media Portfolio 2015
Digital & Social Media Portfolio 2015Digital & Social Media Portfolio 2015
Digital & Social Media Portfolio 2015Brett Dovey
 
Social media: the hype and the hope
Social media: the hype and the hopeSocial media: the hype and the hope
Social media: the hype and the hopeCarla Ferreira
 
Brand Authenticity: Gravity Summit Keynote
Brand Authenticity: Gravity Summit KeynoteBrand Authenticity: Gravity Summit Keynote
Brand Authenticity: Gravity Summit KeynoteGravity Summit
 
Edge Rank: What It Is And How It Affects Your Social Media Marketing Efforts
Edge Rank: What It Is And How It Affects Your Social Media Marketing Efforts Edge Rank: What It Is And How It Affects Your Social Media Marketing Efforts
Edge Rank: What It Is And How It Affects Your Social Media Marketing Efforts Black Box Social Media
 
Social Media - Marketing in the 21st Century
Social Media - Marketing in the 21st CenturySocial Media - Marketing in the 21st Century
Social Media - Marketing in the 21st CenturyRamsey Mohsen
 
PR Game Changer Talk [University of Oregon]
PR Game Changer Talk [University of Oregon]PR Game Changer Talk [University of Oregon]
PR Game Changer Talk [University of Oregon]Karen Freberg
 
Listening to the Conversation: Employer Brands and the Social Media
Listening to the Conversation: Employer Brands and the Social MediaListening to the Conversation: Employer Brands and the Social Media
Listening to the Conversation: Employer Brands and the Social MediaCarve
 
Autumn's personal brand
Autumn's personal brandAutumn's personal brand
Autumn's personal brandatangalakis
 
Social media presentation 2.0
Social media presentation 2.0Social media presentation 2.0
Social media presentation 2.0Steven Everett
 
Fitton preconf keynote realtime ny june 2011
Fitton preconf keynote realtime ny june 2011Fitton preconf keynote realtime ny june 2011
Fitton preconf keynote realtime ny june 2011Laura "@pistachio" Fitton
 
Marketing Social Innovation
Marketing Social InnovationMarketing Social Innovation
Marketing Social InnovationErica Mills
 
Got Clout - GCC Global Coaches Conference October 2011
Got Clout - GCC Global Coaches Conference October 2011Got Clout - GCC Global Coaches Conference October 2011
Got Clout - GCC Global Coaches Conference October 2011Lisa McKenzie ★
 

What's hot (20)

Defining Social Media Success
Defining Social Media SuccessDefining Social Media Success
Defining Social Media Success
 
Digital & Social Media Portfolio 2015
Digital & Social Media Portfolio 2015Digital & Social Media Portfolio 2015
Digital & Social Media Portfolio 2015
 
6 Steps for a Strong Social Media Strategy
6 Steps for a Strong Social Media Strategy6 Steps for a Strong Social Media Strategy
6 Steps for a Strong Social Media Strategy
 
Social media: the hype and the hope
Social media: the hype and the hopeSocial media: the hype and the hope
Social media: the hype and the hope
 
Social Marketing for CBO's - Randi Sylve
Social Marketing for CBO's - Randi SylveSocial Marketing for CBO's - Randi Sylve
Social Marketing for CBO's - Randi Sylve
 
Brand Authenticity: Gravity Summit Keynote
Brand Authenticity: Gravity Summit KeynoteBrand Authenticity: Gravity Summit Keynote
Brand Authenticity: Gravity Summit Keynote
 
Edge Rank: What It Is And How It Affects Your Social Media Marketing Efforts
Edge Rank: What It Is And How It Affects Your Social Media Marketing Efforts Edge Rank: What It Is And How It Affects Your Social Media Marketing Efforts
Edge Rank: What It Is And How It Affects Your Social Media Marketing Efforts
 
Social Media - Marketing in the 21st Century
Social Media - Marketing in the 21st CenturySocial Media - Marketing in the 21st Century
Social Media - Marketing in the 21st Century
 
PR Game Changer Talk [University of Oregon]
PR Game Changer Talk [University of Oregon]PR Game Changer Talk [University of Oregon]
PR Game Changer Talk [University of Oregon]
 
Listening to the Conversation: Employer Brands and the Social Media
Listening to the Conversation: Employer Brands and the Social MediaListening to the Conversation: Employer Brands and the Social Media
Listening to the Conversation: Employer Brands and the Social Media
 
L25C Massage School Marketing Presentation
L25C Massage School Marketing PresentationL25C Massage School Marketing Presentation
L25C Massage School Marketing Presentation
 
Autumn's personal brand
Autumn's personal brandAutumn's personal brand
Autumn's personal brand
 
PRSA
PRSAPRSA
PRSA
 
Facebook: Putting Your Nonprofit Face in Front
Facebook: Putting Your Nonprofit Face in FrontFacebook: Putting Your Nonprofit Face in Front
Facebook: Putting Your Nonprofit Face in Front
 
Social media presentation 2.0
Social media presentation 2.0Social media presentation 2.0
Social media presentation 2.0
 
Laura Fitton, CEO of oneforty at #RLTM NY 11
Laura Fitton, CEO of oneforty at #RLTM NY 11Laura Fitton, CEO of oneforty at #RLTM NY 11
Laura Fitton, CEO of oneforty at #RLTM NY 11
 
Fitton preconf keynote realtime ny june 2011
Fitton preconf keynote realtime ny june 2011Fitton preconf keynote realtime ny june 2011
Fitton preconf keynote realtime ny june 2011
 
Marketing Social Innovation
Marketing Social InnovationMarketing Social Innovation
Marketing Social Innovation
 
Got Clout - GCC Global Coaches Conference October 2011
Got Clout - GCC Global Coaches Conference October 2011Got Clout - GCC Global Coaches Conference October 2011
Got Clout - GCC Global Coaches Conference October 2011
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 

Viewers also liked

Fundamentals of Social Media (Part 1)
Fundamentals of Social Media (Part 1)Fundamentals of Social Media (Part 1)
Fundamentals of Social Media (Part 1)Whitney Mathews
 
Formic Media Seminar Series: Social Media Fundamentals
Formic Media Seminar Series: Social Media Fundamentals Formic Media Seminar Series: Social Media Fundamentals
Formic Media Seminar Series: Social Media Fundamentals Anvil Media, Inc.
 
Joining the Conversation: Fundamentals of Social Media
Joining the Conversation: Fundamentals of Social MediaJoining the Conversation: Fundamentals of Social Media
Joining the Conversation: Fundamentals of Social MediaAndrea Karpala
 
10 Fundamentals Social Media Marketing Integration Key
10 Fundamentals Social Media Marketing Integration Key10 Fundamentals Social Media Marketing Integration Key
10 Fundamentals Social Media Marketing Integration KeyJeffrey Ringer
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCory Williamson
 
Webinar: How to a Build A Social Media Plan
Webinar: How to a Build A Social Media PlanWebinar: How to a Build A Social Media Plan
Webinar: How to a Build A Social Media PlanHootsuite
 
6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media StrategyMark Schaefer
 

Viewers also liked (8)

Fundamentals of Social Media (Part 1)
Fundamentals of Social Media (Part 1)Fundamentals of Social Media (Part 1)
Fundamentals of Social Media (Part 1)
 
Formic Media Seminar Series: Social Media Fundamentals
Formic Media Seminar Series: Social Media Fundamentals Formic Media Seminar Series: Social Media Fundamentals
Formic Media Seminar Series: Social Media Fundamentals
 
Joining the Conversation: Fundamentals of Social Media
Joining the Conversation: Fundamentals of Social MediaJoining the Conversation: Fundamentals of Social Media
Joining the Conversation: Fundamentals of Social Media
 
10 Fundamentals Social Media Marketing Integration Key
10 Fundamentals Social Media Marketing Integration Key10 Fundamentals Social Media Marketing Integration Key
10 Fundamentals Social Media Marketing Integration Key
 
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing Plan
 
Webinar: How to a Build A Social Media Plan
Webinar: How to a Build A Social Media PlanWebinar: How to a Build A Social Media Plan
Webinar: How to a Build A Social Media Plan
 
6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy
 

Similar to Social Media Fundamentals 2013

Global Gateway Social Media Marketing
Global Gateway Social Media MarketingGlobal Gateway Social Media Marketing
Global Gateway Social Media Marketingtheonlyelina
 
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsellYOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsellInsideView
 
Creating An Integrated Social Media Strategy
Creating An Integrated Social Media StrategyCreating An Integrated Social Media Strategy
Creating An Integrated Social Media Strategypholbrook
 
Creating An Integrated Social Media Strategy
Creating An Integrated Social Media StrategyCreating An Integrated Social Media Strategy
Creating An Integrated Social Media Strategypholbrook
 
Mr. Ali Al Sabkar - Social Media Strategy
Mr. Ali Al Sabkar - Social Media StrategyMr. Ali Al Sabkar - Social Media Strategy
Mr. Ali Al Sabkar - Social Media Strategyarabiansocialmedia
 
Social Media Training - Half Day Training: Taxwise Consulting Ltd
Social Media Training - Half Day Training: Taxwise Consulting LtdSocial Media Training - Half Day Training: Taxwise Consulting Ltd
Social Media Training - Half Day Training: Taxwise Consulting LtdLilian Okado
 
Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011Maxine T. McClellan
 
Developing Your Social Media Business Strategy
Developing Your Social Media Business StrategyDeveloping Your Social Media Business Strategy
Developing Your Social Media Business StrategySt. Thomas University (CA)
 
Social media
Social mediaSocial media
Social mediaRamki M
 
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
 
Social Media Marketing: To Be Or Not To Be
Social Media Marketing: To Be Or Not To Be Social Media Marketing: To Be Or Not To Be
Social Media Marketing: To Be Or Not To Be Chloe Lim
 
Social media networking allstate insurance
Social media networking allstate insuranceSocial media networking allstate insurance
Social media networking allstate insuranceChris Hamby
 
Volunteer social reputation -handout
Volunteer social reputation -handoutVolunteer social reputation -handout
Volunteer social reputation -handoutViveka von Rosen
 
Chapter2 Social Media Marketing by .pptx
Chapter2 Social Media Marketing by .pptxChapter2 Social Media Marketing by .pptx
Chapter2 Social Media Marketing by .pptxZaraZainab3
 
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.Chrystie Vachon
 
A comparison of individual vs. brand social media accounts
A comparison of individual vs. brand social media accountsA comparison of individual vs. brand social media accounts
A comparison of individual vs. brand social media accountsLuke Harold
 
Social Media Assessment Workbook
Social Media Assessment WorkbookSocial Media Assessment Workbook
Social Media Assessment WorkbookTom Humbarger
 

Similar to Social Media Fundamentals 2013 (20)

Global Gateway Social Media Marketing
Global Gateway Social Media MarketingGlobal Gateway Social Media Marketing
Global Gateway Social Media Marketing
 
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsellYOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
 
Creating An Integrated Social Media Strategy
Creating An Integrated Social Media StrategyCreating An Integrated Social Media Strategy
Creating An Integrated Social Media Strategy
 
Creating An Integrated Social Media Strategy
Creating An Integrated Social Media StrategyCreating An Integrated Social Media Strategy
Creating An Integrated Social Media Strategy
 
Mr. Ali Al Sabkar - Social Media Strategy
Mr. Ali Al Sabkar - Social Media StrategyMr. Ali Al Sabkar - Social Media Strategy
Mr. Ali Al Sabkar - Social Media Strategy
 
Social Media Training - Half Day Training: Taxwise Consulting Ltd
Social Media Training - Half Day Training: Taxwise Consulting LtdSocial Media Training - Half Day Training: Taxwise Consulting Ltd
Social Media Training - Half Day Training: Taxwise Consulting Ltd
 
Social Selling Workshop
Social Selling WorkshopSocial Selling Workshop
Social Selling Workshop
 
Pa685 m6 ppt_alternate
Pa685 m6 ppt_alternatePa685 m6 ppt_alternate
Pa685 m6 ppt_alternate
 
Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011
 
Developing Your Social Media Business Strategy
Developing Your Social Media Business StrategyDeveloping Your Social Media Business Strategy
Developing Your Social Media Business Strategy
 
Social media
Social mediaSocial media
Social media
 
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar Presentation
 
Social Media Marketing: To Be Or Not To Be
Social Media Marketing: To Be Or Not To Be Social Media Marketing: To Be Or Not To Be
Social Media Marketing: To Be Or Not To Be
 
TAG empower your just in time sourcing with social media
TAG empower your just in time sourcing with social mediaTAG empower your just in time sourcing with social media
TAG empower your just in time sourcing with social media
 
Social media networking allstate insurance
Social media networking allstate insuranceSocial media networking allstate insurance
Social media networking allstate insurance
 
Volunteer social reputation -handout
Volunteer social reputation -handoutVolunteer social reputation -handout
Volunteer social reputation -handout
 
Chapter2 Social Media Marketing by .pptx
Chapter2 Social Media Marketing by .pptxChapter2 Social Media Marketing by .pptx
Chapter2 Social Media Marketing by .pptx
 
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
 
A comparison of individual vs. brand social media accounts
A comparison of individual vs. brand social media accountsA comparison of individual vs. brand social media accounts
A comparison of individual vs. brand social media accounts
 
Social Media Assessment Workbook
Social Media Assessment WorkbookSocial Media Assessment Workbook
Social Media Assessment Workbook
 

Recently uploaded

20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxSahil Srivastava
 
Ryanair Marketing and business development Plan
Ryanair Marketing and business development PlanRyanair Marketing and business development Plan
Ryanair Marketing and business development Plandrkarimsaber
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckOban International
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisitionJohn Koetsier
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.Kashish Bindra
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainBanyanbrain
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessLiv Day
 
8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketingpshirsat
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfMedia Logic
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfolivalibereo
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
 
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...shrutimishraqt
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management NotesKiranTiwari42
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligenceHinde Lamrani
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubNitin Manchanda
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigiKarishma
 
Creating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfCreating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfgopzzzin
 

Recently uploaded (20)

20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptx
 
Ryanair Marketing and business development Plan
Ryanair Marketing and business development PlanRyanair Marketing and business development Plan
Ryanair Marketing and business development Plan
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | Banyanbrain
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
 
8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdf
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdf
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing Funnel
 
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management Notes
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligence
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G Age
 
Creating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfCreating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdf
 

Social Media Fundamentals 2013

  • 2. About Me Victor Manuel Ramirez has worked as a digital marketing consultant with various startups and small businesses in the New York City area for over 5 years. Since attending Penn State for business management and administration, he has coordinated campaigns with brands such as Citadel Broadcasting, ADIDAS, Vitamin Water, Red Bull, Clear Channel, and Diageo. His specialties include SEO, mobile accessibility, social media strategy, and brand development. In his free time, Victor studies web development and sings in a Misfits cover band.
  • 3. Social Media Marketing “The process of gaining website traffic or attention through social media sites.”
  • 4. Why Not? ● I don’t have the time ● I don’t know what to do, so I do nothing. ● Social media is not right for me. ● I’m in a small niche and am known to all the people who need to know me ● I don’t see how social media can help me do my job ● There are too many options (LinkedIn, Facebook, Twitter, Blogs, Pinterest, Google+, etc.)
  • 5. Marketing: Old VS New Targeted Interruption to Convince Engagement & Dialogue for Preference & Loyalty
  • 7. What’s Your Pitch? The elevator pitch is dead - be able to describe your business in 140 characters or less
  • 9. What’s Your Relationship? None Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates
  • 11. What’s Your Thing? Volvo = Safety Apple = Innovation Disney = Magic You = ??? Note: This is a high level goal. You might need an ad agency to help you out.
  • 12. How Are You Human? Social media is about people, not logos
  • 13. How Will You Measure? Determine social media metrics (KPIs) before you get started
  • 14. Measured Goal - Awareness Web traffic Web traffic referrals Search volume trends Followers, fans, friends Social mentions Share of voice
  • 15. Measured Goal - Sales Web traffic Time spent on site Bounce rate Repeat visits Content acceptance rate Social connectivity within sales funnel
  • 16. Measured Goal - Loyalty Time spent on site Repeat visits Followers, fans, friends Repeat social mentions Share of voice Recommendations and reviews Customer service metrics Social connectivity among purchasers
  • 17. Does It Work? Are you making or saving more money than you did before you got involved?
  • 18. Research 1. Look at your competitors on Google and social search 2. Is a particular social channel worth it? 3. How do they present themselves?
  • 19. Facebook Research 1. How active is your competitor on Facebook? 2. Are their users engaged? 3. What type of content are they posting and how often? 4. What can you duplicate and what gaps can you fill?
  • 20. Twitter Research 1. Who is your competitor following and who follows them? 2. Search twitter for their handle. Are they engaged? 3. What type of content are they posting and how often? 4. What can you duplicate and what gaps can you fill?
  • 21. Other Research 1. Community 2. Engagement 3. Content 4. Actions
  • 22. Post Types Customer Service Seasonal Content Customer Recognition Brand Identity Peak Behind the Curtain Brand Specific Contests Promotions
  • 23. Post Types Contest Quote Fact Key Point + Article Photo Answer Questions LISTS, FTW!
  • 24. Formula s Witty > Descriptive Link Bait Fill the Gap
  • 25. Tweet Structure 1.Headline or phrase 2. Link 3. Hashtag 4. No more than 120 characters
  • 26. Find Your Ron Swanson
  • 27. MOAR Tools HootSuite - Management Sprout Social - Management Mention - Listening Compfight - Images Google Analytics - Measurement WooBox - Contests & More OfferPop - Contests & More
  • 28. Brands to Emulate Twitter: Zappos, Dunkin Donuts, Chipotle Facebook: Red Bull, Skittles, Zappos Tumblr: Jimmy Fallon, Roberta’s Pizza, Parks & Rec Vine: Brandsonvine.com
  • 29. Mistakes 1. Timing doesn’t matter 2. Hiding from customers 3. Shares matter, not traffic 4. People read content during the same peak times they share it 5. Focusing on all social channels 6. Sharing your content once 7. Slow and steady wins the race
  • 31. Don’t Be RLY STOOPID
  • 32. Closing Review me on 3rd Ward's Yelp! Look for future courses! Connect with me @isvictorious