В гибкой среде командам нужны быстрые способы генерации возможных решений. Но одновременно с этим нужна также и уверенность в том, что мы решаем корневую проблему, и что мы не пропустили решение, которое решило бы проблему эффективнее. Работая в Agile мы часто не можем себе позволить потратить много времени на классические бизнес-аналитические методы; не можем долго искать первопричины, анализировать заинтересованных лиц, придумывать и оценивать возможные варианты решений. На помощь может прийти Impact Map - техника, позволяющая быстро пройтись по всем необходимым стадиям бизнес анализа. Имея в фокусе цель понять: привлеченных заинтересованных лиц, определить влияние, которое мы хотим на них произвести и сформулировать решение, которое мы ищем.

1. IMPACT
MAPPING

2. Olena
Kisylychka
Volodymyr
Koval
Iryna
Kriuchkova

3. AGENDA
❖ Introduction
❖ Example
❖ Case
❖ Why, Who
❖ How, What
❖ Review
❖ Benefits and mistakes
❖ Summary
❖ Lunch

4. IMPACT MAPPING
Succinct and handy guide to planning and managing
projects or product roadmaps.

5. PROBLEMS TO RESOLVE
❏ Scope creep
❏ Wrong solutions
❏ Pet features
❏ Wrong assumptions
❏ Ad-hoc prioritisation

6. IMPACT MAP
6M Active
Users
New Users
Customer
Service
Existing
Users
Referrals
Come back
more often
More calls
Weekly e-mail
Daily
highlights
More new
content
Issue tracking
FAQ
...
...
Story
Story
GOAL ACTOR IMPACT DELIVERABLE

7. IMPACT MAP
WHY? WHO?
WHO?
WHO?
HOW?
HOW?
HOW?
WHAT?
WHAT?
WHAT?
WHAT?
WHAT?
...
...
Story
Story
GOAL ACTOR IMPACT DELIVERABLE

8. FOOD FOR THOUGHTS
Як ставляться до українських бізнес аналітиків в світі?

9. CASE
Як досягти визнання українських бізнес аналітиків в
світі.

10. FORM A TEAM

11. WHY?
The centre of an Impact Map should answer the most
important question: “Why are we doing this?”
This is all about the business goal or vision which a
company is trying to achieve.

12. WHY? – GOAL SETTING

13. EXAMPLE
Збільшити
кількість
користувачів
Збільшити кількість
користувачів на 50%
до кінця поточного
року

14. CASE GOAL
Добитись визнання українських бізнес аналітиків в
світі.

15. WHO?
This level of the Impact Map is all about the actors whose
behaviour you’d like to impact.
Who are your target audience?
What kind of value are they looking to gain from your
product?

16. STAKEHOLDERS FOR YOUR IMPACT MAP
• Who can help us to reach
the goal?
• Who can interfere?
• Who are the main users of
results?
• Who is affected by the goal?

17. DEFINE STAKEHOLDERS
• Brainstorm your Stakeholders – answer the question
‘Who?’
• Who can help us to reach the goal?
• Who can interfere?
• Who are the main users of results?
• Who is affected by the goal?
• Use stickers
Timing: 5 min

18. LUNCH

20. HOW?
The next level of the Impact Map combines the business
goal (‘Why?’) with the actors (‘Who?’).
The main questions here are:
“How should our actors’ behaviour change?”
and
“How can they help us achieve our goal(s)?”

21. CHANGING BEHAVIOR
• Brainstorm how your Stakeholders should change their
behavior – answer the question ‘How?’
• How stakeholders should change their behavior?
• How they can help us?
• How they can interfere?
• Use stickers
Timing: 5 min

22. WHAT?
The ‘What?’ is about the deliverables or outcomes which can
support the required impacts (‘How?’).
These deliverables should be treated as independent
chunks with each having tangible business value.
Also, they can be treated as options and that only the high-
level deliverables need to be listed in the Impact Map.

23. GENERATE SOLUTIONS
• Brainstorm how we can influence stakeholders to
behave in a such a way that problem (root cause)
would be fixed? – answer the question ‘What?’
• Use stickers
Timing: 5 min

24. EVALUATE SOLUTIONS
Option 1 Option 2 Option 3 Option 4
Takes little time
to implement
No Yes Yes Yes
Potential
achievability
No Yes Yes Yes
Potential
affordability
Yes Yes Yes No
Summary Not Viable Viable Viable Discounted
Evaluation
Criteria
Options

25. VOTE AND PREPARE PRESENTATION

26. PRESENT YOUR TOP-3 “WHAT”

27. TYPICAL MAPPING MISTAKES
❖ The jumper
❖ The astronaut
❖ The shopper
By Gojko Adzic

28. BENEFITS
❏ Focus for delivery
❏ Enhance collaboration
❏ Unrealistic projects are stopped
and
❏ Right business outcomes are achieved

29. SUMMARY

30. USEFUL INFORMATION
➔Video Gojko Adzic: Impact Mapping with Innovation
Games
➔Book Impact Mapping: Making a big impact with software
products and projects
➔Website impactmapping.org
➔Business Analysis Community facebook

31. THANK
YOU