2. Hello!
I am Anthony Montalbano
WordPress developer since 2007.
Hosted the first 3 WordCamp Detroit.
Cofounder of AMBR Detroit.
You can find me at:
@italianst4 or ambrdetroit.com
3. SEO
Playing nice with Google is an
important role in building a site that
becomes discovered by others. Let’s
talk Search Engine Optimization.
The Admin
Let’s get familiar with the WordPress
dashboard; a screen you’ll be
interacting with quite often.
A glimpse into the future.
Intro to...
Let’s learn about what is WordPress,
why WordPress, and how WordPress
works. This will set the stage for more
to come!
Find a Host
There’s a wide range of hosting
options for WordPress, let’s explore a
few and understand their pros and
cons.
Picking a Theme
Making any website look good is a feat
in itself. Let’s explore how WordPress
can help you look good.
Managing Content
A website is really only as good as it’s
content. So let’s understand how to
manage your content.
5. What is WordPress?
WordPress is like an operating system for your
website.
WordPress Themes are the design; they
provide things such as color and fonts
WordPress Plugins are the apps; they provide
additional features and functionality.
6. ■ Extendable
■ Support
■ Free
Why WordPress?
■ Easy to use
■ Community
■ Open source
■ Extensible
■ Free
7. 27.5%
Of the internet
50K
New sites a day
75M
Websites
50,234
plugins
100+
Languages
409M
People/Month
WordPress by the Numbers
(As of 04/2017)
Source: http://expandedramblings.com/index.php/wordpress-statistics/
11. General Web Host WordPress Only Web Host
Can host other software other
than WordPress
Easier to setup a WordPress
install
More control of server
settings
No control of server settings
No limit on WordPress installs Optimized for WordPress
Two Types of Web Hosts
13. WordPress.org is a website dedicated to the
WordPress software.
WordPress.com is a WordPress only web host
with restrictions on the WordPress software.
14. 3.
A quick tour of the
WordPress admin
Let’s get acclimated.
23. ■ Is there a demo site of the theme?
■ How are the reviews?
■ Premium themes typically cost between
$50-$250
■ Must be responsive and cross-browser
compatible
■ Do I need support?
Things to think about when selecting a theme
24. ■ WordPress.org (all free)
■ Themeforest (all paid)
■ Themify (paid membership)
■ Elegant Themes (paid membership)
■ Artisan Themes (paid membership)
■ Code In WP Blog (paid and free)
Where to get themes
27. The “What You See Is What You Get” Editor
gives you some basic content formatting.
WYSIWYG Editor
Important:
What you actually see can vary based on what
plugins or theme you have installed.
50. Post vs. Page Comparison
Posts Pages
Time sensitive Timeless
Organized by Categories and
Tags
Organized by hierarchy
Available in feeds Not available in feeds
Layouts by Post Formats Layouts by Page Templates
Ordered by reverse
chronological date
Ordered by order number
58. ■ Make sure your site is HTTPS (SSL)
■ Is site mobile friendly?
○ https://search.google.com/search-console/mobile-friendly
■ Speed up site with Google PageSpeed
Insights
○ https://developers.google.com/speed/pagespeed/insights/
○ For developers only
Additional SEO Tips
59. ■ Keep WordPress up-to-date
■ Publish content regularly
○ Create weekly reminders
■ Make sure WordPress Permalinks are
enabled.
○ Settings > Permalinks
■ Add “alt text” to images
Additional SEO Tips