Visual media is a means of communicating using visual effects. How can we use imagination and curiosity for visual thinking? What do the past visual media channels mean for the visual media platforms of today?
Visuals evoke emotions, pique curiosity, sparks creativity, and promotes discussion. Instagram is one beautiful way to share your world. How do you do so in a way that makes sense for you and your business?
9. Visual Media = Visual Thinking
There’s a profound and enduring beauty in:
Simplicity
Clarity
Efficiency
- Jony Ive
Senior VP Design, Apple
10. Quick Poll:
• Are you from a visual professional
background?
(e.g., design, architecture, mechanical engineering, artist)
• Are you from a non-visual professional
background?
20. Imagination
• Everyone has an imagination
• We’re told to “stop imagining things…”
• Imagination is good.
• Use the mind’s eye to revive imagination
through exercises…
21. Imagine…
See. Hear. Taste. Touch. Smell
With your mind’s eye:
• The face of a loved one.
• Your bedroom
• A dog barking
• The voice of a friend
• The smell of bacon
• The feeling of hunger
• Of coming awake
Inspired by: Adrian David Cheok
31. • 18 – 29 year olds are the largest user base on
Instagram
• 40 million photos per day
• 100 million monthly active users
• Women are more likely to use instagram than
men
40. Visual content needs to be…
• Swipe-stopping: needs to stand out enough to
stop a user while scrolling or mid-swipe
• Storyf’d: brands that show photos to open up
the mind//put customer’s imagination in
driver’s seat
• Self evident: requires few words to convey the
message
41. Download the instagram app
• If you have an iPhone/iPad download it from
the App store
• If you have an Android, go to Google Play
• Once the app is installed, tap the instagram
logo to open it
• Tap Register.
• Create a username and password and fill out
your profile
• Tap Done.
Favorite magazines/newspapers?
When did you start reading them?
Do you read them online or in print now?
If you read them in print, you can store them and remember the info. If you read them digitally…there’s such rapid turnover with design + content…
How often do you get a new phone?
How many have updated to iOS 7?
Something we all can build an understanding around…