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UNIVERSITY	
  OF	
  TORONTO|SHERIDAN	
  COLLEGE|	
  WEB	
  CULTURE	
  AND	
  DESIGN	
  |	
  CCT260H5S	
  Winter	
  2015	
  	
  
Technology	
  ConsumpJon	
  	
  
&	
  Cultural	
  DysfuncJon	
  
GUEST	
  SPEAKER:	
  	
  
Corinne	
  Schmid,	
  MBA,	
  ECMM	
  
Founder	
  &	
  President	
  
Propellerhead	
  MarkeJng	
  
corinne@propellerheadmarke/ng.com	
  
26	
  March	
  2015	
  
Warning:	
  this	
  presenta/on	
  contains	
  images	
  and	
  content	
  that	
  some	
  viewers	
  may	
  find	
  disturbing.	
  The	
  subject	
  maEer	
  is	
  intended	
  for	
  educa/onal	
  and	
  instruc/onal	
  purposes	
  per	
  the	
  curriculum	
  and	
  course	
  mandate.	
  
Sources	
  for	
  images,	
  data	
  and	
  graphics	
  are	
  cited	
  as	
  accessed	
  online	
  17-­‐25th	
  March	
  2015.	
  Neither	
  Corinne	
  Schmid,	
  Propellerhead	
  Marke/ng,	
  University	
  of	
  Toronto,	
  Sheridan	
  College	
  nor	
  any	
  of	
  its	
  employees,	
  students	
  
and	
  staff	
  is	
  claiming	
  authorship,	
  ownership	
  or	
  copyright	
  –	
  nor	
  intends	
  for	
  this	
  to	
  be	
  perceived	
  as	
  such.	
  	
  	
  
3	
  reasons	
  why	
  this	
  session	
  will	
  change	
  your	
  thinking:	
  	
  
1.  You	
  will	
  be	
  introduced	
  to	
  the	
  dark	
  side	
  of	
  technology.	
  
	
  
2.  You	
  will	
  compare	
  your	
  technology	
  consumpJon	
  with	
  this	
  dark	
  side	
  
	
  
3.  You	
  will	
  evaluate	
  if	
  your	
  usage	
  is	
  fueling	
  a	
  cultural	
  dysfuncJon	
  
What	
  is	
  the	
  impact	
  of	
  technology	
  consumpJon	
  and	
  the	
  ongoing	
  
technology-­‐driven	
  cultural	
  dysfuncJon?	
  	
  
WEB	
  DESIGN	
  
First,	
  let’s	
  talk	
  about	
  	
  
Tradi/onal	
  web	
  design.	
  Meh.	
  	
  
Reality:	
  web	
  
design	
  is	
  
expected	
  to	
  be	
  
cross-­‐plaVorm	
  
and	
  device	
  
agnos/c.	
  	
  
The	
  Next	
  Killer	
  App	
  
No	
  really,	
  this	
  will	
  –	
  literally	
  -­‐	
  kill	
  your	
  app	
  
Reality:	
  you	
  may	
  program	
  on	
  a	
  super	
  awesome,	
  high	
  performing,	
  Intel	
  5th	
  Genera/on,	
  32GB	
  RAM,	
  7,200-­‐rpm	
  hard	
  drive,	
  32	
  
GB	
  flash	
  cache…	
  that’s	
  great	
  for	
  you.	
  Meanwhile,	
  your	
  user	
  runs	
  Windows	
  2008	
  which	
  means	
  your	
  killer	
  design	
  just	
  killed	
  
your	
  app	
  because	
  no	
  one	
  could	
  use	
  it–	
  or	
  at	
  least,	
  gave	
  up	
  a_er	
  10	
  seconds	
  of	
  wai/ng	
  for	
  the	
  applica/on	
  to	
  launch.	
  #Fail.	
  
What	
  about	
  web	
  culture?	
  	
  
Can	
  ‘culture’	
  have	
  mass	
  impact?	
  	
  
Let’s	
  take	
  a	
  closer	
  look	
  	
  	
  	
  
Technology	
  ConsumpJon	
  |	
  Cultural	
  DysfuncJon	
  	
  
AGENDA	
  
ü Presenta/on	
  overview	
  	
  
ü Corinne’s	
  biography	
  puzzle	
  
ü Basic	
  web	
  design	
  standards	
  
q Let’s	
  talk	
  about	
  web	
  culture	
  –	
  is	
  this	
  a	
  thing?	
  	
  
q Technology	
  consump/on	
  
q The	
  poten/al	
  for	
  cultural	
  dysfunc/on	
  
q Where	
  do	
  you	
  go	
  from	
  here?	
  	
  
First:	
  what	
  does	
  ‘culture’	
  mean	
  to	
  you?	
  
	
  
Google	
  search	
  returned	
  434,000,000	
  results	
  for	
  the	
  word	
  CULTURE	
  
First:	
  what	
  does	
  ‘culture’	
  mean	
  to	
  you?	
  
	
  
…are	
  the	
  434m	
  results	
  more	
  or	
  less	
  than	
  if	
  you	
  googled	
  Kardashian?	
  	
  
Speaking of culture:
Culture/humanity	
  is	
  saved:	
  Kardashian	
  only	
  had	
  
221,000,000	
  search	
  results.	
  	
  
Source:	
  December	
  8,	
  2011,	
  accessed	
  20	
  March	
  2015:	
  hEp://thefix.ninemsn.com.au/2014/12/09/05/31/make-­‐it-­‐stop-­‐up-­‐to-­‐four-­‐more-­‐kardashian-­‐tv-­‐shows-­‐in-­‐the-­‐pipeline	
  
But	
  wait,	
  from	
  le_	
  to	
  right,	
  	
  
Who	
  can	
  name	
  each	
  Kardashian?	
  	
  	
  
Source:	
  December	
  8,	
  2011,	
  accessed	
  20	
  March	
  2015:	
  hEp://thefix.ninemsn.com.au/2014/12/09/05/31/make-­‐it-­‐stop-­‐up-­‐to-­‐four-­‐more-­‐kardashian-­‐tv-­‐shows-­‐in-­‐the-­‐pipeline	
  
But	
  wait,	
  from	
  le_	
  to	
  right,	
  	
  
Who	
  can	
  name	
  each	
  Kardashian?	
  	
  	
  
Source:	
  December	
  8,	
  2011,	
  accessed	
  20	
  March	
  2015:	
  hEp://thefix.ninemsn.com.au/2014/12/09/05/31/make-­‐it-­‐stop-­‐up-­‐to-­‐four-­‐more-­‐kardashian-­‐tv-­‐shows-­‐in-­‐the-­‐pipeline	
  
BONUS	
  POINTS:	
  Which	
  
Kardashian	
  sibling	
  is	
  
missing	
  from	
  this	
  picture?	
  	
  
You	
  can	
  name	
  all	
  the	
  Kardashians,	
  	
  
can	
  you	
  name	
  all	
  your	
  classmates?	
  	
  	
  
	
  
	
  
	
  
	
  
	
  
But	
  wait,	
  from	
  le_	
  to	
  right,	
  	
  
Who	
  can	
  name	
  each	
  Kardashian?	
  	
  	
  
Source:	
  December	
  8,	
  2011,	
  accessed	
  20	
  March	
  2015:	
  hEp://thefix.ninemsn.com.au/2014/12/09/05/31/make-­‐it-­‐stop-­‐up-­‐to-­‐four-­‐more-­‐kardashian-­‐tv-­‐shows-­‐in-­‐the-­‐pipeline	
  
CLASS	
  RESULTS:	
  
	
  
1.  Both	
  classes	
  could	
  name	
  each	
  Kardashian–	
  in	
  less	
  than	
  30	
  seconds.	
  
2.  Both	
  classes	
  iden/fied	
  the	
  ‘missing’	
  Kardashian	
  -­‐	
  within	
  5	
  seconds.	
  	
  
3.  No	
  one,	
  in	
  either	
  class,	
  could	
  name	
  all	
  fellow	
  classmates	
  –	
  
approximately	
  30	
  people	
  -­‐	
  despite	
  being	
  in	
  the	
  same	
  program	
  and	
  
sharing	
  the	
  same	
  class	
  room	
  for	
  over	
  3	
  months.	
  	
  	
  
	
  
The	
  reality	
  (no	
  pun	
  intended):	
  
	
  
You	
  know	
  (more)	
  names	
  of	
  a	
  reality	
  TV	
  show	
  family	
  –	
  the	
  
Kardashians	
  –	
  than	
  the	
  names	
  of	
  your	
  ~30,	
  ‘real	
  world’,	
  classmates	
  
whom	
  you’ve	
  been	
  sinng	
  with,	
  in	
  the	
  same	
  classroom,	
  for	
  over	
  
three	
  months.	
  	
  
	
  
	
  
Lesson	
  Point:	
  	
  
Humans	
  are	
  social	
  creatures	
  and	
  yet	
  we	
  are	
  increasingly	
  dependent	
  
on	
  technology	
  -­‐	
  hardware	
  devices	
  and	
  so7ware	
  programs-­‐	
  	
  to	
  
communicate	
  and	
  socialize	
  with	
  others.	
  	
  
Is	
  that	
  a	
  cultural	
  dysfunc9on?	
  	
  
WEB	
  CULTURE	
  IS	
  A	
  THING	
  
Virtual	
  World	
  |	
  YouTubers	
  |	
  e-­‐LebriJes	
  |	
  Vloggers	
  	
  
The	
  obligatory	
  social	
  sites	
  
Web	
  culture	
  has	
  a	
  new	
  language:	
  	
  
what	
  do	
  the	
  following	
  numbers	
  mean?	
  	
  
•  121	
  
•  143	
  
•  1432	
  
•  182	
  
•  4	
  
•  411	
  
•  404	
  
•  420	
  
•  459	
  
•  511	
  
•  555	
  
•  831	
  
•  86	
  
•  88	
  
•  9	
  
Web	
  culture	
  has	
  its	
  own	
  language:	
  	
  
•  121	
  –	
  one	
  to	
  one	
  
•  143	
  –	
  I	
  love	
  you	
  
•  1432	
  –	
  I	
  love	
  you	
  too	
  
•  182	
  –	
  I	
  hate	
  you	
  
•  4	
  –	
  ‘for’	
  in	
  SMS	
  
•  411	
  -­‐	
  Informa/on	
  
•  404	
  –	
  I	
  don’t	
  know	
  
•  420	
  -­‐	
  marijuana	
  
•  459	
  –	
  I	
  love	
  you	
  
•  511	
  -­‐	
  TMI	
  
•  555	
  –	
  sobbing	
  ,	
  crying	
  
•  831	
  –	
  I	
  love	
  you	
  
•  86	
  -­‐	
  Over	
  
•  88	
  –	
  bye-­‐bye	
  
•  88	
  Hugs	
  and	
  kisses	
  
•  9	
  –	
  Parents	
  is	
  watching	
  
The	
  new	
  e-­‐lebri;es:	
  	
  
Coming	
  to	
  a	
  dorm	
  room	
  near	
  you.	
  	
  
•  PewDiePie	
  -­‐	
  Swedish	
  vlogger,	
  notable	
  for	
  being	
  a	
  
video	
  game	
  commentator	
  
•  Tyler	
  Oakley	
  -­‐	
  American	
  vlogger,	
  advocates	
  for	
  LGBT	
  
youth	
  
•  Grace	
  Helbig	
  -­‐	
  American	
  vlogger,	
  set	
  to	
  star	
  in	
  a	
  
upcoming	
  E!	
  comedy	
  series	
  
•  Miranda	
  Sings	
  -­‐	
  Internet	
  character,	
  created	
  by	
  
YouTube	
  vlogger	
  Colleen	
  Ballinger	
  
•  Fleur	
  DeForce	
  -­‐	
  American	
  beauty	
  guru,	
  specialises	
  in	
  
beauty-­‐related	
  tutorials	
  
•  Joey	
  Graceffa	
  -­‐	
  American	
  vlogger,	
  starred	
  in	
  The	
  
Amazing	
  Race	
  22	
  
•  Elle	
  Flower	
  -­‐	
  American	
  beauty	
  guru,	
  specialises	
  in	
  
beauty-­‐related	
  tutorials	
  
•  Sawyer	
  Hartman	
  -­‐	
  American	
  vlogger,	
  directs	
  indie	
  
films	
  backed	
  by	
  Ron	
  Howard	
  
•  Kandee	
  Johnson	
  -­‐	
  American	
  beauty	
  guru,	
  works	
  as	
  a	
  
celebrity	
  makeup	
  ar/st	
  
•  MichellePhan	
  -­‐	
  American	
  beauty	
  guru,	
  launched	
  a	
  
L'Oreal	
  line	
  called	
  EM	
  
•  Jenna	
  Marbles	
  -­‐	
  American	
  vlogger,	
  launched	
  dog	
  toys	
  
called	
  Kermie	
  Worm	
  &	
  Mr.	
  Marbles	
  
•  EssiebuEon	
  -­‐	
  American	
  beauty	
  guru,	
  specialises	
  in	
  
beauty-­‐related	
  videos	
  
•  Zoella	
  -­‐	
  Bri/sh	
  beauty	
  vlogger,	
  launched	
  a	
  makeup	
  
line	
  called	
  Zoella	
  Beauty	
  
•  Thatcher	
  Joe	
  -­‐	
  Bri/sh	
  vlogger,	
  the	
  brother	
  of	
  YouTube	
  
vlogger	
  Zoella	
  
•  Pointless	
  Blog	
  -­‐	
  Bri/sh	
  vlogger,	
  also	
  dates	
  YouTube	
  
vlogger	
  Zoella	
  
•  Tanya	
  Burr	
  -­‐	
  Bri/sh	
  beauty	
  vlogger,	
  launched	
  a	
  
makeup	
  line	
  called	
  Tanya	
  Burr	
  Cosme/cs	
  
•  Jim	
  Chapman	
  -­‐	
  Bri/sh	
  vlogger,	
  also	
  dates	
  YouTube	
  
vlogger	
  Tanya	
  Burr	
  
•  Caspar	
  Lee	
  -­‐	
  English-­‐born	
  South	
  African	
  vlogger,	
  
starred	
  in	
  the	
  comedy	
  film	
  Spud	
  3	
  
•  Marcus	
  Butler	
  -­‐	
  Bri/sh	
  vlogger,	
  also	
  part	
  of	
  Comic	
  
Relief's	
  "YouTube	
  Boyband”	
  
Sampling:	
  how	
  many	
  to	
  you	
  know?	
  	
  
Are	
  they	
  real	
  celebri/es?	
  How	
  many	
  
views	
  do	
  they	
  have….?	
  
Many	
  YouTuber	
  have	
  more	
  views	
  than	
  so-­‐called	
  ‘real	
  world’	
  celebs	
  like	
  
Lady	
  Gaga,	
  Taylor	
  Swi_	
  and	
  Jus/n	
  Bieber:	
  	
  
	
  
•  PewDiePie	
  –	
  6.65	
  billion	
  total	
  views	
  
•  Smosh	
  –	
  6.18	
  billion	
  	
  
•  DisneyCollectorBR	
  –	
  3.69	
  billion	
  views	
  
•  RayWilliamJohnson	
  –	
  2.76	
  billion	
  views	
  
•  Michelle	
  Phan	
  –	
  first	
  woman	
  to	
  reach	
  over	
  1	
  billion	
  views	
  on	
  
YouTube	
  –	
  over	
  Rihanna,	
  Lady	
  Gaga,	
  Madonna,	
  et	
  al….	
  	
  
	
  
This	
  is	
  definitely	
  a	
  thing.	
  To	
  the	
  point	
  that	
  Ray	
  William	
  Johnson	
  
announce	
  his	
  reJrement	
  from	
  e-­‐lebrity	
  because	
  it	
  had	
  become	
  
unfulfilling…..at	
  more	
  views	
  that	
  some	
  prime/me	
  TV	
  shows.	
  	
  
Technology Consumption and Cultural Dysfunction
Technology	
  ConsumpJon	
  |	
  Cultural	
  DysfuncJon	
  	
  
ü Presenta/on	
  overview	
  	
  
ü Corinne’s	
  biography	
  puzzle	
  
ü Basic	
  web	
  design	
  standards	
  
ü Let’s	
  talk	
  about	
  web	
  culture	
  –	
  is	
  this	
  a	
  thing?	
  	
  
q Technology	
  consump/on	
  
q The	
  poten/al	
  for	
  cultural	
  dysfunc/on	
  
q Where	
  do	
  you	
  go	
  from	
  here?	
  	
  
TECHNOLOGY	
  CONSUMPTION	
  
Let’s	
  get	
  personal:	
  you	
  will	
  assess	
  your	
  own	
  
Get	
  out	
  a	
  pen	
  and	
  paper	
  so	
  you	
  can	
  take	
  inventory	
  of	
  your	
  true	
  technology	
  consump/on	
  
T E C H N O L O G Y 	
   I N V E N T O R Y 	
  
Check	
  all	
  the	
  devices	
  /	
  electronics	
  that	
  you	
  use	
  
daily	
  or	
  are	
  exposed	
  to	
  each	
  evening.	
  
q  Telephone	
  	
  
q  Mobile	
  /	
  Smartphone	
  
q  Cordless	
  /	
  Home	
  or	
  Landline	
  
q  	
  Music	
  player	
  (MP3,	
  iPod)	
  
q  Wireless	
  speakers	
  
q  	
  Tablet	
  /	
  iPad	
  
q  Electronic	
  Book	
  Reader	
  	
  
	
  (examples:	
  Kindle	
  /	
  Kobo)	
  
q  Gaming	
  (ie:	
  PS3,	
  WII)	
  
q  	
  Standalone	
  console	
  (DS3)	
  
q  Wearables:	
  	
  
q  Fitbit	
  or	
  other	
  fitness	
  device	
  (usually	
  worn	
  on	
  
wrist)	
  
q  Samsung	
  Galaxy,	
  Apple	
  or	
  other	
  watch	
  
q  Television	
  /	
  Projector	
  
q  	
  	
  SmartTV	
  (connects	
  to	
  internet)	
  
q  	
  Digital	
  TV	
  box	
  (ie	
  Netbox	
  from	
  Rogers)	
  
q  TV	
  in	
  bedroom	
  
q  Computer	
  
q  	
  PC	
  /	
  Mac	
  Computer	
  –	
  at	
  HOME	
  
q  PC	
  /	
  Mac	
  Computer	
  –	
  in	
  BEDROOM	
  
q  Dual	
  monitors	
  for	
  home/personal	
  use	
  
computer	
  (ie:	
  in	
  bedroom)	
  
q  Wireless	
  keyboard	
  
q  TV	
  or	
  Monitor	
  in	
  your	
  bedroom	
  
q  External	
  storage	
  or	
  hardware	
  back-­‐up	
  
q  Printer	
  –	
  wireless	
  or	
  connected	
  
q  Router	
  /	
  modem	
  
q  Other	
  electronic	
  device(s),	
  specify:	
  	
  
	
  	
  	
  	
  	
  	
  	
  ____________________________	
  
	
  	
  	
  	
  	
  	
  	
  ____________________________	
  
	
  
Here’s	
  an	
  example	
  of	
  a	
  technology	
  inventory:	
  
	
  
Phone:	
  	
  
ü  Mobile:	
  smartphone	
  -­‐	
  with	
  wifi	
  and	
  bluetooth	
  –	
  always	
  on	
  me,	
  never	
  out	
  of	
  reach.	
  
ü  Home:	
  cordless	
  phone,	
  land	
  line	
  access	
  –	
  cordless	
  handset	
  in	
  my	
  room.	
  
	
  
Computer:	
  	
  
ü  Home	
  computer	
  –	
  my	
  parents	
  have	
  a	
  desktop	
  in	
  the	
  living	
  room.	
  	
  
ü  Notebook	
  computer	
  –	
  I	
  have	
  my	
  own	
  computer	
  in	
  my	
  room	
  with	
  an	
  external	
  
monitor	
  on	
  my	
  desk.	
  I	
  use	
  a	
  wireless	
  keyboard	
  and	
  mouse.	
  
ü  Tablet	
  (iPad)	
  –	
  	
  my	
  dad	
  has	
  an	
  iPad	
  and	
  I	
  use	
  it	
  for	
  a	
  couple	
  hours	
  a_er	
  dinner.	
  
ü  The	
  printer	
  is	
  next	
  to	
  the	
  home	
  computer	
  in	
  the	
  living	
  room,	
  next	
  to	
  the	
  router.	
  	
  
	
  
Fun	
  
ü  Music	
  Player	
  –	
  I	
  use	
  an	
  iPod	
  because	
  it’s	
  easier	
  than	
  my	
  phone	
  at	
  the	
  gym.	
  
ü  At	
  home,	
  I	
  some/mes	
  wear	
  my	
  Beats	
  by	
  Dre	
  wireless	
  headphones	
  or	
  connect	
  to	
  
my	
  Jambox	
  speaker.	
  .	
  	
  
ü  Gaming	
  –	
  we	
  play	
  GTA5	
  on	
  the	
  PS3;	
  we	
  also	
  have	
  a	
  WII.	
  Both	
  are	
  connected	
  to	
  a	
  
Samsung	
  Smart	
  TV.	
  
ü  Wearables	
  –	
  can’t	
  afford	
  the	
  Samsung	
  or	
  Apple	
  watch,	
  but	
  I	
  wear	
  the	
  FitBit	
  to	
  
track	
  my	
  ac/vity	
  and	
  monitor	
  my	
  sleep.	
  
You’ve	
  taken	
  inventory	
  of	
  WHAT	
  you	
  have	
  	
  
Now	
  evaluate	
  your	
  USAGE	
  and	
  EXPOSURE	
  
FIRST	
  let’s	
  define	
  USAGE:	
  Any	
  electronic	
  device	
  that	
  you	
  interact	
  with,	
  examples:	
  
•  Tex/ng	
  from	
  your	
  mobile	
  phone	
  
•  Using	
  a	
  remote	
  control	
  to	
  change	
  the	
  channel	
  on	
  TV	
  
•  Watching	
  a	
  YouTube	
  video	
  on	
  your	
  iPad	
  
•  Doing	
  homework	
  on	
  a	
  computer	
  –	
  desktop	
  or	
  notebook.	
  	
  
•  Watching	
  videos	
  on	
  either	
  your	
  phone,	
  tablet,	
  smart	
  TV,	
  or	
  computer.	
  
	
  
SECOND,	
  let’s	
  define	
  EXPOSURE	
  –	
  simply:	
  the	
  distance	
  between	
  you	
  and	
  the	
  device,	
  examples:	
  
•  Tex/ng	
  from	
  your	
  mobile	
  phone	
  –	
  the	
  device	
  is	
  in	
  your	
  hands:	
  very	
  close	
  exposure	
  to	
  your	
  body.	
  
•  The	
  TV	
  remote	
  is	
  in	
  your	
  hands	
  and	
  you’re	
  in	
  the	
  same	
  room	
  as	
  the	
  TV:	
  moderate	
  exposure	
  if	
  TV	
  is	
  
6-­‐8	
  feet	
  away	
  from	
  you.	
  Increased	
  exposure	
  if	
  less	
  than	
  6	
  feet.	
  	
  
•  Watching	
  a	
  video	
  on	
  your	
  iPad	
  -­‐	
  you’re	
  holding	
  the	
  device	
  or	
  within	
  a	
  few	
  feet	
  of	
  it:	
  close	
  proximity.	
  
•  Using	
  the	
  family	
  computer	
  –	
  you	
  are	
  close	
  proximity	
  to	
  the	
  keyboard,	
  mouse	
  and	
  looking	
  at	
  a	
  
monitor.	
  	
  
•  Doing	
  homework	
  on	
  a	
  computer,	
  while	
  watching	
  TV	
  and	
  occasionally	
  returning	
  text	
  messages	
  on	
  
your	
  mobile	
  phone:	
  mul/-­‐device	
  usage	
  and	
  mul/-­‐device	
  exposure.	
  	
  
Technology	
  Consump/on:	
  assess	
  your	
  usage	
  
from	
  6pm	
  –	
  midnight,	
  Monday	
  to	
  Friday.	
  
1.  How	
  much	
  computer	
  /	
  tablet	
  /	
  monitor	
  screen	
  /me	
  do	
  you	
  have	
  each	
  
night?	
  	
  __less	
  than	
  2	
  hours	
  	
  	
  	
  ___	
  between	
  2-­‐4	
  hours	
  	
  	
  	
  ___5-­‐6	
  hours	
  	
  __	
  >6	
  
2.  How	
  much	
  television	
  /	
  gaming	
  screen	
  /me	
  do	
  you	
  have	
  each	
  night?	
  	
  This	
  
includes	
  if	
  the	
  TV	
  is	
  on	
  while	
  you’re	
  doing	
  homework	
  on	
  another	
  device,	
  
ie:	
  computer.	
  	
  	
  __	
  less	
  than	
  2	
  hours	
  	
  ___	
  between	
  2-­‐4	
  hours	
  	
  __	
  5-­‐6	
  hours	
  	
  	
  __	
  >6	
  hours.	
  	
  	
  
3.  On	
  average,	
  how	
  much	
  talk	
  Jme	
  (on	
  a	
  mobile	
  phone	
  or	
  landline)	
  do	
  you	
  
have	
  each	
  night?	
  ___less	
  than	
  2	
  hours	
  ___	
  2-­‐4	
  hours	
  ___	
  5-­‐6	
  hours	
  	
  	
  __	
  >6	
  hours.	
  	
  	
  
4.  On	
  average,	
  how	
  much	
  /me	
  do	
  you	
  spend	
  TEXTING	
  /	
  MESSAGING	
  each	
  
night?	
  	
  __less	
  than	
  2	
  hours	
  	
  ___	
  between	
  2-­‐4	
  hours	
  	
  ___5-­‐6	
  hours	
  	
  	
  __	
  >6	
  hours.	
  	
  	
  
Technology	
  consump/on:	
  assess	
  your	
  usage	
  
from	
  6pm	
  –	
  midnight,	
  Monday	
  to	
  Friday.	
  
5.	
  Do	
  you	
  have	
  a	
  wearable	
  aEached	
  to	
  your	
  wrist,	
  clothing	
  or	
  
body	
  in	
  the	
  evening?	
  	
  ____YES	
  ____NO.	
  	
  	
  
6.	
  Is	
  your	
  mobile	
  phone	
  also	
  your	
  alarm	
  clock?	
  ____YES	
  ____NO.	
  	
  	
  
7.	
  Do	
  you	
  turn	
  off	
  your	
  ringer	
  when	
  you	
  go	
  to	
  bed?	
  ____YES	
  ____NO.	
  	
  	
  
8.	
  If	
  you	
  have	
  a	
  computer	
  or	
  a	
  TV	
  in	
  your	
  room,	
  do	
  you	
  turn	
  it	
  off	
  
when	
  you	
  go	
  to	
  bed	
  at	
  night?	
  ____YES	
  ____NO.	
  	
  	
  
9.	
  Do	
  you	
  have	
  a	
  technology	
  curfew?	
  ____YES	
  ____NO	
  
The	
  reality:	
  
	
  
Technology	
  and	
  electronics	
  are	
  pervasive	
  in	
  our	
  daily	
  lives.	
  From	
  waking	
  up	
  to	
  the	
  
alarm	
  on	
  our	
  smartphone,	
  to	
  carrying	
  that	
  same	
  device	
  in	
  a	
  pocket	
  all	
  day	
  and	
  then	
  
interac/ng	
  with	
  other	
  electronics	
  such	
  as	
  computers,	
  tablets,	
  printers,	
  modems,	
  
televisions,	
  game	
  consoles,	
  etc.	
  	
  
	
  
Both	
  CCT	
  classes	
  indicated	
  being	
  exposed	
  to	
  and	
  using	
  mul/ple	
  technology	
  devices	
  in	
  
the	
  hours	
  a_er	
  school.	
  No	
  one	
  indicated	
  having	
  a	
  ‘media	
  curfew’	
  or	
  spending	
  an	
  hour	
  
offline	
  before	
  going	
  to	
  bed.	
  	
  
	
  
Lesson	
  Point:	
  	
  
Which	
  came	
  first:	
  the	
  chicken	
  or	
  the	
  egg.	
  Likewise,	
  which	
  came	
  first:	
  our	
  dependence	
  
on	
  technology,	
  or	
  our	
  insa;able	
  techonlogy	
  consump;on.	
  With	
  all	
  the	
  ;me	
  spent	
  
online	
  –	
  how	
  much	
  ;me	
  are	
  you	
  spending	
  offline?	
  Where	
  is	
  your	
  balance	
  in	
  the	
  real-­‐
world?	
  	
  
Is	
  that	
  a	
  cultural	
  dysfunc9on?	
  	
  
Technology	
  ConsumpJon	
  |	
  Cultural	
  DysfuncJon	
  	
  
ü Presenta/on	
  overview	
  	
  
ü Corinne’s	
  biography	
  puzzle	
  
ü Basic	
  web	
  design	
  standards	
  
ü Let’s	
  talk	
  about	
  web	
  culture	
  –	
  is	
  this	
  a	
  thing?	
  	
  
ü Technology	
  consump/on	
  
q The	
  poten/al	
  for	
  cultural	
  dysfunc/on	
  
q Where	
  do	
  you	
  go	
  from	
  here?	
  	
  
Children	
  have	
  thinner	
  skulls	
  and	
  absorb	
  up	
  to	
  60%	
  more	
  
radia/on	
  than	
  an	
  adult.	
  	
  
And	
  so	
  it	
  begins:	
  the	
  dark	
  side	
  of	
  technology:	
  
Did	
  you	
  know….	
  ?	
  
	
  
	
  
You	
  can	
  reduce	
  75%	
  of	
  the	
  electromagne/c	
  radia/on	
  by	
  
moving	
  your	
  phone	
  5	
  cms	
  (approximately	
  2	
  inches)	
  
away	
  from	
  your	
  head.	
  
	
  
Reference:	
  R.	
  B.	
  Herberman,	
  MD,	
  University	
  of	
  PiEsburgh	
  Cancer	
  Ins/tute	
  (2008)	
  
Ewwww,	
  there’s	
  fecal	
  maEer	
  on	
  1-­‐in-­‐6	
  mobile	
  phones	
  
	
  
	
  
Upwards	
  of	
  75%	
  of	
  Americans	
  take	
  their	
  phones	
  into	
  
the	
  washroom.	
  Close	
  to	
  17%	
  of	
  them	
  come	
  out	
  of	
  the	
  
washroom	
  with	
  feces	
  on	
  their	
  phone.	
  Gross.	
  	
  
	
  
	
  
	
  
	
  
Fecal	
  maEer	
  has	
  been	
  known	
  to	
  spread	
  E.	
  coli	
  bacteria,	
  which	
  can	
  cause	
  serious	
  
illnesses	
  like	
  urinary	
  tract	
  infec/ons	
  and	
  kidney	
  failure.	
  	
  
Smaller	
  isn’t	
  always	
  bejer.	
  	
  
	
  
	
  
70%	
  of	
  adults	
  squint	
  and	
  strain	
  their	
  eyes	
  looking	
  at	
  	
  
their	
  phone	
  or	
  tablet	
  screen.	
  This	
  may	
  cause	
  computer	
  
vision	
  syndrome,	
  condi/on	
  in	
  which	
  you	
  have	
  dry	
  eyes,	
  	
  
difficulty	
  focusing,	
  and	
  some/mes,	
  even	
  double	
  vision.	
  
	
  
Source:	
  Vision	
  Council	
  
Text	
  neck	
  is	
  the	
  outcome	
  of	
  constantly	
  
staring	
  down	
  at	
  your	
  phone	
  screen	
  –	
  as	
  one	
  
usually	
  does	
  when	
  tex/ng	
  or	
  messaging.	
  	
  
Did	
  you	
  know….	
  ?	
  
	
  
	
  
Child	
  behavior	
  specialists	
  are	
  seeing	
  a	
  genera/on	
  that	
  
is	
  not	
  par/cipa/ng	
  in	
  ac/ve	
  engagement	
  with	
  others,	
  
but	
  rather	
  is	
  staring	
  at	
  a	
  screen.	
  	
  
	
  
KathyH,	
  HubPages	
  (2013)	
  
Technology	
  consump/on	
  driving	
  
dysfunc/on	
  
	
  
	
  
You	
  go	
  to	
  bed	
  and	
  con/nue	
  to	
  chat,	
  text,	
  message	
  and	
  
socialize	
  on	
  your	
  mobile	
  phone.	
  This	
  leads	
  to	
  later	
  
sleep	
  /mes	
  that	
  result	
  in	
  a	
  shorter	
  sleep	
  dura/on	
  that	
  
could	
  give	
  you	
  social	
  jetlag.	
  
Did	
  you	
  know….	
  ?	
  
	
  
1	
  hour	
  before	
  bed,	
  	
  
AVOID	
  use	
  of	
  light-­‐emikng	
  screens.	
  
This	
  specific	
  light	
  interferes	
  with	
  sleep	
  pajerns	
  and	
  quality	
  of	
  sleep.	
  	
  	
  
CULTURAL	
  DYSFUNCTION	
  
Technology	
  consump/on	
  and	
  poten/al	
  
Online	
  for	
  over	
  three	
  hours,	
  school	
  night	
  
and	
  11,300	
  likes	
  
Holding	
  cash	
  and	
  making	
  explicit	
  gestures	
  to	
  the	
  
camera.	
  She’s	
  13	
  years	
  old.	
  	
  
She	
  was	
  really	
  sleepy.	
  Note	
  that	
  names	
  
and	
  social	
  media	
  alias	
  are	
  listed.	
  	
  
Ms	
  Viktoria.Secret	
  is	
  under	
  17	
  years	
  old	
  
and	
  has	
  a	
  2	
  year	
  old	
  with	
  her.	
  At	
  1am.	
  	
  
Four	
  hours	
  live	
  streaming	
  on	
  a	
  ‘school	
  
night’	
  to	
  4am	
  
She	
  claimed	
  to	
  be	
  19,	
  had	
  over	
  340	
  
viewers	
  watching	
  her.	
  	
  
That’s	
  how	
  this	
  tragic	
  story	
  began….	
  	
  
Summary	
  
	
  
How	
  will	
  you	
  establish	
  your	
  cultural	
  legacy	
  that	
  
supports	
  ‘technology	
  for	
  good’;	
  rather	
  than	
  
feeding	
  into	
  to	
  mass	
  consump/on	
  that	
  triggers	
  
greater	
  technology	
  dysfunc/on?	
  	
  
	
  
UNIVERSITY	
  OF	
  TORONTO|SHERIDAN	
  COLLEGE|	
  WEB	
  CULTURE	
  AND	
  DESIGN	
  |	
  CCT260H5S	
  Winter	
  2015	
  	
  
Technology	
  ConsumpJon	
  	
  
&	
  Cultural	
  DysfuncJon	
  
GUEST	
  SPEAKER:	
  	
  
Corinne	
  Schmid,	
  MBA,	
  ECMM	
  
Founder	
  &	
  President	
  
Propellerhead	
  MarkeJng	
  
corinne@propellerheadmarke/ng.com	
  
26	
  March	
  2015	
  
Warning:	
  this	
  presenta/on	
  contains	
  images	
  and	
  content	
  that	
  some	
  viewers	
  may	
  find	
  disturbing.	
  The	
  subject	
  maEer	
  is	
  intended	
  for	
  educa/onal	
  and	
  instruc/onal	
  purposes	
  per	
  the	
  curriculum	
  and	
  course	
  mandate.	
  
Sources	
  for	
  images,	
  data	
  and	
  graphics	
  are	
  cited	
  as	
  accessed	
  online	
  17-­‐25th	
  March	
  2015.	
  Neither	
  Corinne	
  Schmid,	
  Propellerhead	
  Marke/ng,	
  University	
  of	
  Toronto,	
  Sheridan	
  College	
  nor	
  any	
  of	
  its	
  employees,	
  students	
  
and	
  staff	
  is	
  claiming	
  authorship,	
  ownership	
  or	
  copyright	
  –	
  nor	
  intends	
  for	
  this	
  to	
  be	
  perceived	
  as	
  such.	
  	
  	
  
Ques/ons?	
  	
  
UNIVERSITY	
  OF	
  TORONTO|SHERIDAN	
  COLLEGE|	
  WEB	
  CULTURE	
  AND	
  DESIGN	
  |	
  CCT260H5S	
  Winter	
  2015	
  	
  
Technology	
  ConsumpJon	
  	
  
&	
  Cultural	
  DysfuncJon	
  
GUEST	
  SPEAKER:	
  	
  
Corinne	
  Schmid,	
  MBA,	
  ECMM	
  
Founder	
  &	
  President	
  
Propellerhead	
  MarkeJng	
  
corinne@propellerheadmarke/ng.com	
  
26	
  March	
  2015	
  
Warning:	
  this	
  presenta/on	
  contains	
  images	
  and	
  content	
  that	
  some	
  viewers	
  may	
  find	
  disturbing.	
  The	
  subject	
  maEer	
  is	
  intended	
  for	
  educa/onal	
  and	
  instruc/onal	
  purposes	
  per	
  the	
  curriculum	
  and	
  course	
  mandate.	
  
Sources	
  for	
  images,	
  data	
  and	
  graphics	
  are	
  cited	
  as	
  accessed	
  online	
  17-­‐25th	
  March	
  2015.	
  Neither	
  Corinne	
  Schmid,	
  Propellerhead	
  Marke/ng,	
  University	
  of	
  Toronto,	
  Sheridan	
  College	
  nor	
  any	
  of	
  its	
  employees,	
  students	
  
and	
  staff	
  is	
  claiming	
  authorship,	
  ownership	
  or	
  copyright	
  –	
  nor	
  intends	
  for	
  this	
  to	
  be	
  perceived	
  as	
  such.	
  	
  	
  
Thank	
  you	
  	
  

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Technology Consumption and Cultural Dysfunction

  • 1. UNIVERSITY  OF  TORONTO|SHERIDAN  COLLEGE|  WEB  CULTURE  AND  DESIGN  |  CCT260H5S  Winter  2015     Technology  ConsumpJon     &  Cultural  DysfuncJon   GUEST  SPEAKER:     Corinne  Schmid,  MBA,  ECMM   Founder  &  President   Propellerhead  MarkeJng   corinne@propellerheadmarke/ng.com   26  March  2015   Warning:  this  presenta/on  contains  images  and  content  that  some  viewers  may  find  disturbing.  The  subject  maEer  is  intended  for  educa/onal  and  instruc/onal  purposes  per  the  curriculum  and  course  mandate.   Sources  for  images,  data  and  graphics  are  cited  as  accessed  online  17-­‐25th  March  2015.  Neither  Corinne  Schmid,  Propellerhead  Marke/ng,  University  of  Toronto,  Sheridan  College  nor  any  of  its  employees,  students   and  staff  is  claiming  authorship,  ownership  or  copyright  –  nor  intends  for  this  to  be  perceived  as  such.      
  • 2. 3  reasons  why  this  session  will  change  your  thinking:     1.  You  will  be  introduced  to  the  dark  side  of  technology.     2.  You  will  compare  your  technology  consumpJon  with  this  dark  side     3.  You  will  evaluate  if  your  usage  is  fueling  a  cultural  dysfuncJon   What  is  the  impact  of  technology  consumpJon  and  the  ongoing   technology-­‐driven  cultural  dysfuncJon?    
  • 3. WEB  DESIGN   First,  let’s  talk  about    
  • 4. Tradi/onal  web  design.  Meh.     Reality:  web   design  is   expected  to  be   cross-­‐plaVorm   and  device   agnos/c.    
  • 5. The  Next  Killer  App   No  really,  this  will  –  literally  -­‐  kill  your  app   Reality:  you  may  program  on  a  super  awesome,  high  performing,  Intel  5th  Genera/on,  32GB  RAM,  7,200-­‐rpm  hard  drive,  32   GB  flash  cache…  that’s  great  for  you.  Meanwhile,  your  user  runs  Windows  2008  which  means  your  killer  design  just  killed   your  app  because  no  one  could  use  it–  or  at  least,  gave  up  a_er  10  seconds  of  wai/ng  for  the  applica/on  to  launch.  #Fail.  
  • 6. What  about  web  culture?    
  • 7. Can  ‘culture’  have  mass  impact?     Let’s  take  a  closer  look        
  • 8. Technology  ConsumpJon  |  Cultural  DysfuncJon     AGENDA   ü Presenta/on  overview     ü Corinne’s  biography  puzzle   ü Basic  web  design  standards   q Let’s  talk  about  web  culture  –  is  this  a  thing?     q Technology  consump/on   q The  poten/al  for  cultural  dysfunc/on   q Where  do  you  go  from  here?    
  • 9. First:  what  does  ‘culture’  mean  to  you?     Google  search  returned  434,000,000  results  for  the  word  CULTURE  
  • 10. First:  what  does  ‘culture’  mean  to  you?     …are  the  434m  results  more  or  less  than  if  you  googled  Kardashian?     Speaking of culture:
  • 11. Culture/humanity  is  saved:  Kardashian  only  had   221,000,000  search  results.     Source:  December  8,  2011,  accessed  20  March  2015:  hEp://thefix.ninemsn.com.au/2014/12/09/05/31/make-­‐it-­‐stop-­‐up-­‐to-­‐four-­‐more-­‐kardashian-­‐tv-­‐shows-­‐in-­‐the-­‐pipeline  
  • 12. But  wait,  from  le_  to  right,     Who  can  name  each  Kardashian?       Source:  December  8,  2011,  accessed  20  March  2015:  hEp://thefix.ninemsn.com.au/2014/12/09/05/31/make-­‐it-­‐stop-­‐up-­‐to-­‐four-­‐more-­‐kardashian-­‐tv-­‐shows-­‐in-­‐the-­‐pipeline  
  • 13. But  wait,  from  le_  to  right,     Who  can  name  each  Kardashian?       Source:  December  8,  2011,  accessed  20  March  2015:  hEp://thefix.ninemsn.com.au/2014/12/09/05/31/make-­‐it-­‐stop-­‐up-­‐to-­‐four-­‐more-­‐kardashian-­‐tv-­‐shows-­‐in-­‐the-­‐pipeline   BONUS  POINTS:  Which   Kardashian  sibling  is   missing  from  this  picture?    
  • 14. You  can  name  all  the  Kardashians,     can  you  name  all  your  classmates?                
  • 15. But  wait,  from  le_  to  right,     Who  can  name  each  Kardashian?       Source:  December  8,  2011,  accessed  20  March  2015:  hEp://thefix.ninemsn.com.au/2014/12/09/05/31/make-­‐it-­‐stop-­‐up-­‐to-­‐four-­‐more-­‐kardashian-­‐tv-­‐shows-­‐in-­‐the-­‐pipeline   CLASS  RESULTS:     1.  Both  classes  could  name  each  Kardashian–  in  less  than  30  seconds.   2.  Both  classes  iden/fied  the  ‘missing’  Kardashian  -­‐  within  5  seconds.     3.  No  one,  in  either  class,  could  name  all  fellow  classmates  –   approximately  30  people  -­‐  despite  being  in  the  same  program  and   sharing  the  same  class  room  for  over  3  months.        
  • 16. The  reality  (no  pun  intended):     You  know  (more)  names  of  a  reality  TV  show  family  –  the   Kardashians  –  than  the  names  of  your  ~30,  ‘real  world’,  classmates   whom  you’ve  been  sinng  with,  in  the  same  classroom,  for  over   three  months.         Lesson  Point:     Humans  are  social  creatures  and  yet  we  are  increasingly  dependent   on  technology  -­‐  hardware  devices  and  so7ware  programs-­‐    to   communicate  and  socialize  with  others.     Is  that  a  cultural  dysfunc9on?    
  • 17. WEB  CULTURE  IS  A  THING   Virtual  World  |  YouTubers  |  e-­‐LebriJes  |  Vloggers    
  • 19. Web  culture  has  a  new  language:     what  do  the  following  numbers  mean?     •  121   •  143   •  1432   •  182   •  4   •  411   •  404   •  420   •  459   •  511   •  555   •  831   •  86   •  88   •  9  
  • 20. Web  culture  has  its  own  language:     •  121  –  one  to  one   •  143  –  I  love  you   •  1432  –  I  love  you  too   •  182  –  I  hate  you   •  4  –  ‘for’  in  SMS   •  411  -­‐  Informa/on   •  404  –  I  don’t  know   •  420  -­‐  marijuana   •  459  –  I  love  you   •  511  -­‐  TMI   •  555  –  sobbing  ,  crying   •  831  –  I  love  you   •  86  -­‐  Over   •  88  –  bye-­‐bye   •  88  Hugs  and  kisses   •  9  –  Parents  is  watching  
  • 21. The  new  e-­‐lebri;es:     Coming  to  a  dorm  room  near  you.     •  PewDiePie  -­‐  Swedish  vlogger,  notable  for  being  a   video  game  commentator   •  Tyler  Oakley  -­‐  American  vlogger,  advocates  for  LGBT   youth   •  Grace  Helbig  -­‐  American  vlogger,  set  to  star  in  a   upcoming  E!  comedy  series   •  Miranda  Sings  -­‐  Internet  character,  created  by   YouTube  vlogger  Colleen  Ballinger   •  Fleur  DeForce  -­‐  American  beauty  guru,  specialises  in   beauty-­‐related  tutorials   •  Joey  Graceffa  -­‐  American  vlogger,  starred  in  The   Amazing  Race  22   •  Elle  Flower  -­‐  American  beauty  guru,  specialises  in   beauty-­‐related  tutorials   •  Sawyer  Hartman  -­‐  American  vlogger,  directs  indie   films  backed  by  Ron  Howard   •  Kandee  Johnson  -­‐  American  beauty  guru,  works  as  a   celebrity  makeup  ar/st   •  MichellePhan  -­‐  American  beauty  guru,  launched  a   L'Oreal  line  called  EM   •  Jenna  Marbles  -­‐  American  vlogger,  launched  dog  toys   called  Kermie  Worm  &  Mr.  Marbles   •  EssiebuEon  -­‐  American  beauty  guru,  specialises  in   beauty-­‐related  videos   •  Zoella  -­‐  Bri/sh  beauty  vlogger,  launched  a  makeup   line  called  Zoella  Beauty   •  Thatcher  Joe  -­‐  Bri/sh  vlogger,  the  brother  of  YouTube   vlogger  Zoella   •  Pointless  Blog  -­‐  Bri/sh  vlogger,  also  dates  YouTube   vlogger  Zoella   •  Tanya  Burr  -­‐  Bri/sh  beauty  vlogger,  launched  a   makeup  line  called  Tanya  Burr  Cosme/cs   •  Jim  Chapman  -­‐  Bri/sh  vlogger,  also  dates  YouTube   vlogger  Tanya  Burr   •  Caspar  Lee  -­‐  English-­‐born  South  African  vlogger,   starred  in  the  comedy  film  Spud  3   •  Marcus  Butler  -­‐  Bri/sh  vlogger,  also  part  of  Comic   Relief's  "YouTube  Boyband”   Sampling:  how  many  to  you  know?    
  • 22. Are  they  real  celebri/es?  How  many   views  do  they  have….?   Many  YouTuber  have  more  views  than  so-­‐called  ‘real  world’  celebs  like   Lady  Gaga,  Taylor  Swi_  and  Jus/n  Bieber:       •  PewDiePie  –  6.65  billion  total  views   •  Smosh  –  6.18  billion     •  DisneyCollectorBR  –  3.69  billion  views   •  RayWilliamJohnson  –  2.76  billion  views   •  Michelle  Phan  –  first  woman  to  reach  over  1  billion  views  on   YouTube  –  over  Rihanna,  Lady  Gaga,  Madonna,  et  al….       This  is  definitely  a  thing.  To  the  point  that  Ray  William  Johnson   announce  his  reJrement  from  e-­‐lebrity  because  it  had  become   unfulfilling…..at  more  views  that  some  prime/me  TV  shows.    
  • 24. Technology  ConsumpJon  |  Cultural  DysfuncJon     ü Presenta/on  overview     ü Corinne’s  biography  puzzle   ü Basic  web  design  standards   ü Let’s  talk  about  web  culture  –  is  this  a  thing?     q Technology  consump/on   q The  poten/al  for  cultural  dysfunc/on   q Where  do  you  go  from  here?    
  • 25. TECHNOLOGY  CONSUMPTION   Let’s  get  personal:  you  will  assess  your  own   Get  out  a  pen  and  paper  so  you  can  take  inventory  of  your  true  technology  consump/on  
  • 26. T E C H N O L O G Y   I N V E N T O R Y   Check  all  the  devices  /  electronics  that  you  use   daily  or  are  exposed  to  each  evening.   q  Telephone     q  Mobile  /  Smartphone   q  Cordless  /  Home  or  Landline   q   Music  player  (MP3,  iPod)   q  Wireless  speakers   q   Tablet  /  iPad   q  Electronic  Book  Reader      (examples:  Kindle  /  Kobo)   q  Gaming  (ie:  PS3,  WII)   q   Standalone  console  (DS3)   q  Wearables:     q  Fitbit  or  other  fitness  device  (usually  worn  on   wrist)   q  Samsung  Galaxy,  Apple  or  other  watch   q  Television  /  Projector   q     SmartTV  (connects  to  internet)   q   Digital  TV  box  (ie  Netbox  from  Rogers)   q  TV  in  bedroom   q  Computer   q   PC  /  Mac  Computer  –  at  HOME   q  PC  /  Mac  Computer  –  in  BEDROOM   q  Dual  monitors  for  home/personal  use   computer  (ie:  in  bedroom)   q  Wireless  keyboard   q  TV  or  Monitor  in  your  bedroom   q  External  storage  or  hardware  back-­‐up   q  Printer  –  wireless  or  connected   q  Router  /  modem   q  Other  electronic  device(s),  specify:                  ____________________________                ____________________________    
  • 27. Here’s  an  example  of  a  technology  inventory:     Phone:     ü  Mobile:  smartphone  -­‐  with  wifi  and  bluetooth  –  always  on  me,  never  out  of  reach.   ü  Home:  cordless  phone,  land  line  access  –  cordless  handset  in  my  room.     Computer:     ü  Home  computer  –  my  parents  have  a  desktop  in  the  living  room.     ü  Notebook  computer  –  I  have  my  own  computer  in  my  room  with  an  external   monitor  on  my  desk.  I  use  a  wireless  keyboard  and  mouse.   ü  Tablet  (iPad)  –    my  dad  has  an  iPad  and  I  use  it  for  a  couple  hours  a_er  dinner.   ü  The  printer  is  next  to  the  home  computer  in  the  living  room,  next  to  the  router.       Fun   ü  Music  Player  –  I  use  an  iPod  because  it’s  easier  than  my  phone  at  the  gym.   ü  At  home,  I  some/mes  wear  my  Beats  by  Dre  wireless  headphones  or  connect  to   my  Jambox  speaker.  .     ü  Gaming  –  we  play  GTA5  on  the  PS3;  we  also  have  a  WII.  Both  are  connected  to  a   Samsung  Smart  TV.   ü  Wearables  –  can’t  afford  the  Samsung  or  Apple  watch,  but  I  wear  the  FitBit  to   track  my  ac/vity  and  monitor  my  sleep.  
  • 28. You’ve  taken  inventory  of  WHAT  you  have     Now  evaluate  your  USAGE  and  EXPOSURE   FIRST  let’s  define  USAGE:  Any  electronic  device  that  you  interact  with,  examples:   •  Tex/ng  from  your  mobile  phone   •  Using  a  remote  control  to  change  the  channel  on  TV   •  Watching  a  YouTube  video  on  your  iPad   •  Doing  homework  on  a  computer  –  desktop  or  notebook.     •  Watching  videos  on  either  your  phone,  tablet,  smart  TV,  or  computer.     SECOND,  let’s  define  EXPOSURE  –  simply:  the  distance  between  you  and  the  device,  examples:   •  Tex/ng  from  your  mobile  phone  –  the  device  is  in  your  hands:  very  close  exposure  to  your  body.   •  The  TV  remote  is  in  your  hands  and  you’re  in  the  same  room  as  the  TV:  moderate  exposure  if  TV  is   6-­‐8  feet  away  from  you.  Increased  exposure  if  less  than  6  feet.     •  Watching  a  video  on  your  iPad  -­‐  you’re  holding  the  device  or  within  a  few  feet  of  it:  close  proximity.   •  Using  the  family  computer  –  you  are  close  proximity  to  the  keyboard,  mouse  and  looking  at  a   monitor.     •  Doing  homework  on  a  computer,  while  watching  TV  and  occasionally  returning  text  messages  on   your  mobile  phone:  mul/-­‐device  usage  and  mul/-­‐device  exposure.    
  • 29. Technology  Consump/on:  assess  your  usage   from  6pm  –  midnight,  Monday  to  Friday.   1.  How  much  computer  /  tablet  /  monitor  screen  /me  do  you  have  each   night?    __less  than  2  hours        ___  between  2-­‐4  hours        ___5-­‐6  hours    __  >6   2.  How  much  television  /  gaming  screen  /me  do  you  have  each  night?    This   includes  if  the  TV  is  on  while  you’re  doing  homework  on  another  device,   ie:  computer.      __  less  than  2  hours    ___  between  2-­‐4  hours    __  5-­‐6  hours      __  >6  hours.       3.  On  average,  how  much  talk  Jme  (on  a  mobile  phone  or  landline)  do  you   have  each  night?  ___less  than  2  hours  ___  2-­‐4  hours  ___  5-­‐6  hours      __  >6  hours.       4.  On  average,  how  much  /me  do  you  spend  TEXTING  /  MESSAGING  each   night?    __less  than  2  hours    ___  between  2-­‐4  hours    ___5-­‐6  hours      __  >6  hours.      
  • 30. Technology  consump/on:  assess  your  usage   from  6pm  –  midnight,  Monday  to  Friday.   5.  Do  you  have  a  wearable  aEached  to  your  wrist,  clothing  or   body  in  the  evening?    ____YES  ____NO.       6.  Is  your  mobile  phone  also  your  alarm  clock?  ____YES  ____NO.       7.  Do  you  turn  off  your  ringer  when  you  go  to  bed?  ____YES  ____NO.       8.  If  you  have  a  computer  or  a  TV  in  your  room,  do  you  turn  it  off   when  you  go  to  bed  at  night?  ____YES  ____NO.       9.  Do  you  have  a  technology  curfew?  ____YES  ____NO  
  • 31. The  reality:     Technology  and  electronics  are  pervasive  in  our  daily  lives.  From  waking  up  to  the   alarm  on  our  smartphone,  to  carrying  that  same  device  in  a  pocket  all  day  and  then   interac/ng  with  other  electronics  such  as  computers,  tablets,  printers,  modems,   televisions,  game  consoles,  etc.       Both  CCT  classes  indicated  being  exposed  to  and  using  mul/ple  technology  devices  in   the  hours  a_er  school.  No  one  indicated  having  a  ‘media  curfew’  or  spending  an  hour   offline  before  going  to  bed.       Lesson  Point:     Which  came  first:  the  chicken  or  the  egg.  Likewise,  which  came  first:  our  dependence   on  technology,  or  our  insa;able  techonlogy  consump;on.  With  all  the  ;me  spent   online  –  how  much  ;me  are  you  spending  offline?  Where  is  your  balance  in  the  real-­‐ world?     Is  that  a  cultural  dysfunc9on?    
  • 32. Technology  ConsumpJon  |  Cultural  DysfuncJon     ü Presenta/on  overview     ü Corinne’s  biography  puzzle   ü Basic  web  design  standards   ü Let’s  talk  about  web  culture  –  is  this  a  thing?     ü Technology  consump/on   q The  poten/al  for  cultural  dysfunc/on   q Where  do  you  go  from  here?    
  • 33. Children  have  thinner  skulls  and  absorb  up  to  60%  more   radia/on  than  an  adult.     And  so  it  begins:  the  dark  side  of  technology:  
  • 34. Did  you  know….  ?       You  can  reduce  75%  of  the  electromagne/c  radia/on  by   moving  your  phone  5  cms  (approximately  2  inches)   away  from  your  head.     Reference:  R.  B.  Herberman,  MD,  University  of  PiEsburgh  Cancer  Ins/tute  (2008)  
  • 35. Ewwww,  there’s  fecal  maEer  on  1-­‐in-­‐6  mobile  phones       Upwards  of  75%  of  Americans  take  their  phones  into   the  washroom.  Close  to  17%  of  them  come  out  of  the   washroom  with  feces  on  their  phone.  Gross.             Fecal  maEer  has  been  known  to  spread  E.  coli  bacteria,  which  can  cause  serious   illnesses  like  urinary  tract  infec/ons  and  kidney  failure.    
  • 36. Smaller  isn’t  always  bejer.         70%  of  adults  squint  and  strain  their  eyes  looking  at     their  phone  or  tablet  screen.  This  may  cause  computer   vision  syndrome,  condi/on  in  which  you  have  dry  eyes,     difficulty  focusing,  and  some/mes,  even  double  vision.     Source:  Vision  Council  
  • 37. Text  neck  is  the  outcome  of  constantly   staring  down  at  your  phone  screen  –  as  one   usually  does  when  tex/ng  or  messaging.    
  • 38. Did  you  know….  ?       Child  behavior  specialists  are  seeing  a  genera/on  that   is  not  par/cipa/ng  in  ac/ve  engagement  with  others,   but  rather  is  staring  at  a  screen.       KathyH,  HubPages  (2013)  
  • 39. Technology  consump/on  driving   dysfunc/on       You  go  to  bed  and  con/nue  to  chat,  text,  message  and   socialize  on  your  mobile  phone.  This  leads  to  later   sleep  /mes  that  result  in  a  shorter  sleep  dura/on  that   could  give  you  social  jetlag.  
  • 40. Did  you  know….  ?     1  hour  before  bed,     AVOID  use  of  light-­‐emikng  screens.   This  specific  light  interferes  with  sleep  pajerns  and  quality  of  sleep.      
  • 41. CULTURAL  DYSFUNCTION   Technology  consump/on  and  poten/al  
  • 42. Online  for  over  three  hours,  school  night   and  11,300  likes  
  • 43. Holding  cash  and  making  explicit  gestures  to  the   camera.  She’s  13  years  old.    
  • 44. She  was  really  sleepy.  Note  that  names   and  social  media  alias  are  listed.    
  • 45. Ms  Viktoria.Secret  is  under  17  years  old   and  has  a  2  year  old  with  her.  At  1am.    
  • 46. Four  hours  live  streaming  on  a  ‘school   night’  to  4am  
  • 47. She  claimed  to  be  19,  had  over  340   viewers  watching  her.    
  • 48. That’s  how  this  tragic  story  began….    
  • 49. Summary     How  will  you  establish  your  cultural  legacy  that   supports  ‘technology  for  good’;  rather  than   feeding  into  to  mass  consump/on  that  triggers   greater  technology  dysfunc/on?      
  • 50. UNIVERSITY  OF  TORONTO|SHERIDAN  COLLEGE|  WEB  CULTURE  AND  DESIGN  |  CCT260H5S  Winter  2015     Technology  ConsumpJon     &  Cultural  DysfuncJon   GUEST  SPEAKER:     Corinne  Schmid,  MBA,  ECMM   Founder  &  President   Propellerhead  MarkeJng   corinne@propellerheadmarke/ng.com   26  March  2015   Warning:  this  presenta/on  contains  images  and  content  that  some  viewers  may  find  disturbing.  The  subject  maEer  is  intended  for  educa/onal  and  instruc/onal  purposes  per  the  curriculum  and  course  mandate.   Sources  for  images,  data  and  graphics  are  cited  as  accessed  online  17-­‐25th  March  2015.  Neither  Corinne  Schmid,  Propellerhead  Marke/ng,  University  of  Toronto,  Sheridan  College  nor  any  of  its  employees,  students   and  staff  is  claiming  authorship,  ownership  or  copyright  –  nor  intends  for  this  to  be  perceived  as  such.       Ques/ons?    
  • 51. UNIVERSITY  OF  TORONTO|SHERIDAN  COLLEGE|  WEB  CULTURE  AND  DESIGN  |  CCT260H5S  Winter  2015     Technology  ConsumpJon     &  Cultural  DysfuncJon   GUEST  SPEAKER:     Corinne  Schmid,  MBA,  ECMM   Founder  &  President   Propellerhead  MarkeJng   corinne@propellerheadmarke/ng.com   26  March  2015   Warning:  this  presenta/on  contains  images  and  content  that  some  viewers  may  find  disturbing.  The  subject  maEer  is  intended  for  educa/onal  and  instruc/onal  purposes  per  the  curriculum  and  course  mandate.   Sources  for  images,  data  and  graphics  are  cited  as  accessed  online  17-­‐25th  March  2015.  Neither  Corinne  Schmid,  Propellerhead  Marke/ng,  University  of  Toronto,  Sheridan  College  nor  any  of  its  employees,  students   and  staff  is  claiming  authorship,  ownership  or  copyright  –  nor  intends  for  this  to  be  perceived  as  such.       Thank  you