ROBOCOP VS IRONMAN. WHICH SIDE ARE YOU? The project wants to accompany the parties in the evaluation of the current scenario, by defining two approaches identified by two famous superheroes, Robocop and Ironman. This key will be developed to identify the differences between the digital transformation and the digital disruption as antidotes for the inertness that daily accompanies all companies. An overview will illustrate the new competitive dynamics, the new relationships between the data and the unexpected consequences that will affect companies and those that allow their operation. In the history of man and of the economic systems rarely found ourselves in such an exciting and challenging moment. We are fortunate in any sector we are operating in. This is an era of revolution and not evolution. A revolution so disruptive that we can not deal only with a transformative approach but we must also integrate a vision that allows us to reconstruct and define new trends regarding all aspects of our social and economic life. The one will not do this will face extinction or become the villain of the comics.

1. Ivan Ortenzi @IvanzenAttitude #SBF15

3. 1985•

12. Charles
Tellier
le
frigorifique

13. Albert Einstein & Leo Szilard (1930)

17. 17

18. the more we are
more we Innovate
the more we'll be
more we'll innovate

19. Innovation is a
collective and
SOCIAL
phenomenon

20. HUMAN BEINGS
AND COMPANIES
ARE SOCIAL BUT
sentient

22. #CONNECT

23. #SHARE

24. #collaborate

25. #distribute

26. #COMPETE

27. DIGITAL
AMPLIFICATED AND
enhanced
SENTIENTCOMPANIES
NOW

28. T
TobEDIGITAL
BEINGDIGITAL
€
TobE
DIGITAL Disruption
DIGITAL TRAnSFORMATION

29. T
TobEDIGITAL
BEINGDIGITAL
€
TobE

30. To bE
DIGITAL
BE-ING
DIGITAL
DIGITAL
TRAnSFORMATION
DIGITAL
Disruption

31. DIGITAL TRAnSFORMATION
#COMPLICATION
#tIME
#rULES
#Legacy
#Business Model
TO DEFEND
#masterplan
#KNOWLEDGE TO PRESERVE

32. DIGITAL DISRUPTION
#COMPLEXITY
#SERIAL ENTREPRENEURSHIP
#PLAY AND GAME
#leverage
#multidisciplinary
#business model TO DISRUPT
#YOU DON’T KNOW WHAT YOU DON’T KNOW

33.  BLOCKTHEI.M.Cs
 intercePTTHEI.M.C.
 LEARNFROM THETHEI.M.C
 take themselvesless seriously
 GENERATETHEI.M.Cs
 STUDY THER.C.Cs
 RUNAROUND THERULES
 DEVELOPCRITICALMASS
 DO COMPROMISES
 BECOMEAN R.C.C.