Atanas Raykov - How to Best Leverage The Power of Social Communication
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Kaktus 2016
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Atanas Raykov - How to Best Leverage The Power of Social Communication
- 1. Proprietary and Confidential | Property of Viber Lab, Inc. How to best leverage the power of social communication
- 2. We believe people should communicate freely and securely: Call anywhere Fully protected Be expressive
- 3. 800 MILLIO NUNIQUE REGISTERED USERS WORLDWIDE Since its establishment in 2010, Viber has reached
- 4. Viber Media S.a.r.l - Proprietary and confidential
- 5. Viber Media S.a.r.l - Proprietary and confidential Top communication app Over 33M users in cee
- 6. Viber Media S.a.r.l - Proprietary and confidential
- 7. Viber Media S.a.r.l - Proprietary and confidential 442m stickers 7B messages Viber takes over personal communication In a month In cee
- 8. Viber Media S.a.r.l - Proprietary and confidential Viber usage in serbia Proprietary and Confidential | Property of Viber Lab, Inc. 3.15+M users Connected through viber 40M viber calls per month 1.6B messages Through viber monthly 80M stickers sent monthly
- 9. Proprietary and Confidential | Property of Viber Lab, Inc. Independent Impatient emotional Mobile-only Empowered by The new generations Viber Media S.a.r.l - Proprietary and confidential
- 10. A sticker for every moment new kind of visual messaging experience that triggers communication
- 11. Create virality fast and easy. just 2 clicks for an ever- green brand
- 12. Digital branding at its best a sticker pack is sent 23 times on average to a user’s contacts
- 13. Design your own sticker pack branded, expressive, desirable
- 14. Model: stickers & Public Chat Market: russia Launched: Spring 2016 Old spice success story 1,160, 000 followers
- 15. Model: stickers & public chat Markets: cee & russia Launch: summer 2016 Exit festival success story
- 16. Model: stickers & Public Chat Market: serbia/globally Launched: 25.09.2016 City of belgrade success story 1,050, 000 followers
- 17. Animated stickers bring conversations to life in the most expressive way! Animated sticker packs
- 18. Engaging efficient Relevant Video ads in sticker market
- 19. Proprietary and Confidential | Property of Viber Lab, Inc. Proprietary and Confidential | Property of Viber Lab, Inc. Viber Media S.a.r.l - Proprietary and confidential Public chats 2.0 Discovera bility engageme nt
- 20. Personalized notification service Proprietary and Confidential | Property of Viber Lab, Inc. Mobile number activation notification s exclusives
- 21. Thank you
Editor's Notes
- Messaging apps have risen to become our phone’s second screen. Viber, one of the major reasons for this growth.
- All generation after gen Y prefer messaging and visual communication to calling 1M push notification sent people are getting used to communicating with businesses, brands, celebrities on Viber
- Messaging: evolving from simple conversation into more expressive communication
- Millenials: tech savvy, 2 screens at once, communicate with messages, curate and share GenZ: tech innate: 5 screens at once, communicate with visuals, create and collaborate Globally minded, optimistic, tolerant, grew up in the digital era with inet, computers, phones, early adopter who move technology further,
- And the people loved it! OUR PARTNERS !!! Localised content