Blogs as Your Arsenal in Creating a Better Brand
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Using blogs as a primary promotional "weapon" in promoting a new brand / business, with emphasis on the 3 most important things to keep in mind: having an opinion, commiting to a blog and being a blogger first, brand second. Presented at the BlogOpen conference (October 15th)
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Blogs as Your Arsenal in Creating a Better Brand
- 1. Blogs as your arsenal in creating a better brand
- 3. @netokracija
- 6. .Me, Microsoft, Vichy, Kolektiva, Bonbon...
- 7. So you have a business
- 8. ...but it’s not working out :(
- 9. You have few options
- 10. You can quit, but...
- 11. You start a blog
- 12. • Write about your product • Prepare tutorials • Blog often
- 13. Sales = 0
- 14. What can you do?
- 15. 1. You’re going to have an opinion
- 16. How many blogs do you follow daily?
- 17. Most personal blogs are sh*t
- 18. They don’t have an opinion
- 19. I didn’t have one. I had (holy) facts.
- 20. Objectivity?
- 21. Good bloggers have an opinion.
- 25. Good ones have opinions.
- 26. Why?
- 27. People decide based on benefits, not features
- 29. Windows Phone 7?
- 30. They make you choose.
- 31. What can you do with an opinion, you ask?
- 32. 2. Know what you want and commit, damn it!
- 33. Personal bloggers blog because of...
- 34. Companies/brands want to make money/meaning.
- 35. I can haz sales?!
- 36. You haz to blog, mkay?!
- 37. Most bloggers don’t have take the time to blog
- 38. Do we have time?
- 39. What would Stephen King tell you?
- 40. Blog regularly! Blog more!
- 41. Blogging is a craft, not art.
- 42. Plan = Editorial calendar
- 45. So you publish... and nothing :(
- 46. Don’t click publish yet!
- 47. Remember? Time!
- 48. “Flirt” with your post
- 49. The post
- 50. The title
- 51. The title
- 52. The title
- 55. You get read :)
- 57. “Yeah, but I’m still a brand?”
- 58. Work or blog?
- 59. 3. Blogger first, brand second
- 60. You always have an opinion
- 61. Get a blogger, then.
- 62. Organisation is not the problem, seriously
- 63. You read novels, not FAQ
- 64. You are the media
- 67. Old plan
- 68. • Write about your product • Prepare tutorials • Blog often
- 69. Your plan
- 70. • Write about your product (and more) • Prepare (not just) tutorials • Blog often twice, etc. • Have an opinion • Think more about the title • Re-read article before publishing
- 72. Final Thoughts
- 73. If my doctor told me I had only six minutes to live, I wouldn't brood. I'd type a little faster. - Isaac Asimov
- 74. Thanks! Ivan Brezak Brkan @ivanbrezakbrkan www.netokracija.com