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Blogs as your arsenal increating a better brand
@ivanbrezakbrkan
@netokracija
www.netokracija.com
@acumenconnect
.Me, Microsoft, Vichy, Kolektiva, Bonbon...
So you have a business
...but it’s not working out :(
You have few options
You can quit, but...
You start a blog
• Write about your product• Prepare tutorials• Blog often
Sales = 0
What can you do?
1. You’re going to have an opinion
How many blogs do you follow daily?
Most personal blogs are sh*t
They don’t have an opinion
I didn’t have one. I had (holy) facts.
Objectivity?
Good bloggershave an opinion.
Companies/brands don’t?!
They have “egos”.
Customers = 100%?
Good ones have opinions.
Why?
People decide based on benefits, not features
iPhone vs. Android
Windows Phone 7?
They make you choose.
What can you do with an opinion, you ask?
2. Know what you want and commit, damn it!
Personal bloggers blog because of...
Companies/brands want to make money/meaning.
I can haz sales?!
You haz to blog, mkay?!
Most bloggers don’t have take the time to blog
Do we have time?
What would Stephen King tell you?
Blog regularly! Blog more!
Blogging is a craft, not art.
Plan = Editorial calendar
Days, Weeks, Topics...
WordPress? WP Calendar.
So you publish... and nothing :(
Don’t click publish yet!
Remember? Time!
“Flirt” with your post
The post
The title
The title
The title
The tweet promotion
...so what happens?
You get read :)
“Yeah, but I’m still a brand?”
Work or blog?
3. Blogger first, brand second
You always have an opinion
Get a blogger, then.
Organisation is not the problem, seriously
You read novels, not FAQ
You are the media
Blogs create audiences
Audiences create customers
Old plan
• Write about your product• Prepare tutorials• Blog often
Your plan
• Write about your product (and more)• Prepare (not just) tutorials• Blog often twice, etc.• Have an opinion• Think more a...
Welcome, Mr./Ms. CBO
Final Thoughts
If my doctor told me I had only six minutes tolive, I wouldnt brood. Id type a little faster. - Isaac As...
Thanks! Ivan Brezak Brkan@ivanbrezakbrkanwww.netokracija.com
Blogs as Your Arsenal in Creating a Better Brand
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Blogs as Your Arsenal in Creating a Better Brand

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Using blogs as a primary promotional "weapon" in promoting a new brand / business, with emphasis on the 3 most important things to keep in mind: having an opinion, commiting to a blog and being a blogger first, brand second. Presented at the BlogOpen conference (October 15th)

Published in: Business, Technology
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Blogs as Your Arsenal in Creating a Better Brand

  1. 1. Blogs as your arsenal increating a better brand
  2. 2. @ivanbrezakbrkan
  3. 3. @netokracija
  4. 4. www.netokracija.com
  5. 5. @acumenconnect
  6. 6. .Me, Microsoft, Vichy, Kolektiva, Bonbon...
  7. 7. So you have a business
  8. 8. ...but it’s not working out :(
  9. 9. You have few options
  10. 10. You can quit, but...
  11. 11. You start a blog
  12. 12. • Write about your product• Prepare tutorials• Blog often
  13. 13. Sales = 0
  14. 14. What can you do?
  15. 15. 1. You’re going to have an opinion
  16. 16. How many blogs do you follow daily?
  17. 17. Most personal blogs are sh*t
  18. 18. They don’t have an opinion
  19. 19. I didn’t have one. I had (holy) facts.
  20. 20. Objectivity?
  21. 21. Good bloggershave an opinion.
  22. 22. Companies/brands don’t?!
  23. 23. They have “egos”.
  24. 24. Customers = 100%?
  25. 25. Good ones have opinions.
  26. 26. Why?
  27. 27. People decide based on benefits, not features
  28. 28. iPhone vs. Android
  29. 29. Windows Phone 7?
  30. 30. They make you choose.
  31. 31. What can you do with an opinion, you ask?
  32. 32. 2. Know what you want and commit, damn it!
  33. 33. Personal bloggers blog because of...
  34. 34. Companies/brands want to make money/meaning.
  35. 35. I can haz sales?!
  36. 36. You haz to blog, mkay?!
  37. 37. Most bloggers don’t have take the time to blog
  38. 38. Do we have time?
  39. 39. What would Stephen King tell you?
  40. 40. Blog regularly! Blog more!
  41. 41. Blogging is a craft, not art.
  42. 42. Plan = Editorial calendar
  43. 43. Days, Weeks, Topics...
  44. 44. WordPress? WP Calendar.
  45. 45. So you publish... and nothing :(
  46. 46. Don’t click publish yet!
  47. 47. Remember? Time!
  48. 48. “Flirt” with your post
  49. 49. The post
  50. 50. The title
  51. 51. The title
  52. 52. The title
  53. 53. The tweet promotion
  54. 54. ...so what happens?
  55. 55. You get read :)
  56. 56. “Yeah, but I’m still a brand?”
  57. 57. Work or blog?
  58. 58. 3. Blogger first, brand second
  59. 59. You always have an opinion
  60. 60. Get a blogger, then.
  61. 61. Organisation is not the problem, seriously
  62. 62. You read novels, not FAQ
  63. 63. You are the media
  64. 64. Blogs create audiences
  65. 65. Audiences create customers
  66. 66. Old plan
  67. 67. • Write about your product• Prepare tutorials• Blog often
  68. 68. Your plan
  69. 69. • Write about your product (and more)• Prepare (not just) tutorials• Blog often twice, etc.• Have an opinion• Think more about the title• Re-read article before publishing
  70. 70. Welcome, Mr./Ms. CBO
  71. 71. Final Thoughts
  72. 72. If my doctor told me I had only six minutes tolive, I wouldnt brood. Id type a little faster. - Isaac Asimov
  73. 73. Thanks! Ivan Brezak Brkan@ivanbrezakbrkanwww.netokracija.com

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