1.
presents
Content Marketing
For Events in 2017.

2.
Ivan Brezak Brkan
Email: ivan@netokracija.com
Twitter: @ivanbrezakbrkan
Snapchat: ivanbrezakbrkan
Instagram: ivanbrezakbrkan

3.
presents

4.
Netokracija is the
Techcrunch of Southeastern
Europe
TechCrunch, 2014, #1 technology magazine in the world

5.
Great Content Just Seems To Be
Missing In Event Marketing
for some
v

6.
Helps Your SEO in 2017… 2018… 2019…

7.
Gives you
content to post
on your social
media channels

8.
Enhances the authority
of your event brand

9.
CMI recently reported that 80% of
business decision-makers prefer to
get company information in a series
of articles versus in an advertisement.

10.
If Content Is That Great, Why Isn’t
PR Good Enough Then?

11.
1. PR
2. Content Marketing
3. Native Advertising

12.
Traditional PR Isn’t Keeping
Up With Social Media

13.
Media Partnerships Aren’t Enough
For Media That Relies on Native

14.
5 Content Marketing
To-Dos In 2017.

15.
1. Insist on Quality,
Not Quantity

16.
2. Invest in
Creating (&
Distributing)
Content To
Your Audience

17.
43% of event attendees feel that
events marketed to them are not
relevant to their job or industry

18.
3. Invest in
Professional
Native Advertising
(Alongside Sponsors)

19.
4. Get Email Addresses
(Leads) From Content
Marketing & Native

20.
4. Get Email Addresses
(Leads) From Content
Marketing & Native

21.
Inbound marketing delivers
54% more leads into the
marketing funnel than traditional
outbound leads.

22.
5. Use Content Upgrades As
Content “Gifts”

23.
6. Nurture Those Leads
With More Content

24.
6. Nurture Those Leads
With More Content

25.
Thanks! Qs?
Email: ivan@netokracija.com
Twitter: @ivanbrezakbrkan
Snapchat: ivanbrezakbrkan
Instagram: ivanbrezakbrkan

26.
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