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CONTENT MARKETING AND NATIVE ADVERTISING - FOR EVENT MARKETING

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How is native advertising, which will make up 74% of all ad revenues by 2020, going to influence the promotion of events?

▶️ Get more event marketing content from IBB at www.ivanbb.com
▶️ Follow IBB at @ivanbrezakbrkan on Twitter
▶️ For speaking opportunies contact IBB at at www.ivanbb.com/contact/

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CONTENT MARKETING AND NATIVE ADVERTISING - FOR EVENT MARKETING

  1. 1. presents Content Marketing 
 For Events in 2017.
  2. 2. Ivan Brezak Brkan Email: ivan@netokracija.com Twitter: @ivanbrezakbrkan Snapchat: ivanbrezakbrkan Instagram: ivanbrezakbrkan
  3. 3. presents
  4. 4. Netokracija is the Techcrunch of Southeastern Europe TechCrunch, 2014, #1 technology magazine in the world
  5. 5. Great Content Just Seems To Be Missing In Event Marketing for some v
  6. 6. Helps Your SEO in 2017… 2018… 2019…
  7. 7. Gives you content to post on your social media channels
  8. 8. Enhances the authority 
 of your event brand
  9. 9. CMI recently reported that 80% of business decision-makers prefer to get company information in a series of articles versus in an advertisement.
  10. 10. If Content Is That Great, Why Isn’t PR Good Enough Then?
  11. 11. 1. PR 2. Content Marketing 3. Native Advertising
  12. 12. Traditional PR Isn’t Keeping Up With Social Media
  13. 13. Media Partnerships Aren’t Enough For Media That Relies on Native
  14. 14. 5 Content Marketing 
 To-Dos In 2017.
  15. 15. 1. Insist on Quality, 
 Not Quantity
  16. 16. 2. Invest in Creating (& Distributing) Content To Your Audience
  17. 17. 43% of event attendees feel that events marketed to them are not relevant to their job or industry
  18. 18. 3. Invest in Professional 
 Native Advertising (Alongside Sponsors)
  19. 19. 4. Get Email Addresses (Leads) From Content Marketing & Native
  20. 20. 4. Get Email Addresses (Leads) From Content Marketing & Native
  21. 21. Inbound marketing delivers 
 54% more leads into the marketing funnel than traditional outbound leads.
  22. 22. 5. Use Content Upgrades As Content “Gifts”
  23. 23. 6. Nurture Those Leads 
 With More Content
  24. 24. 6. Nurture Those Leads 
 With More Content
  25. 25. Thanks! Qs? Email: ivan@netokracija.com Twitter: @ivanbrezakbrkan Snapchat: ivanbrezakbrkan Instagram: ivanbrezakbrkan
  26. 26. Read next? http://hubs.ly/H014X590

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