1. Visit the following websites and
review 2 stories from each site that
are of interest to you…
www.mobilemarketingmagazine.co.
uk
www.mobilemarketingwatch.com
Abbie Murray

2. www.mobilemarketingmagazine.co.uk
Motorola Launches $179 Moto G
This statement suggests that smartphones are not
as well advanced as they are marketed and that the
smartphone industry are creating less advanced
smartphones in order for a wider range of people to
afford them. This could explain the study below…
(Morgan, J.P. 2011.)
Study showing that only 18% of the public are
smartphone users and 82% smartphone users.
CRITIC – Modern apps and technology may not have
the same experience on a less advanced phone.
Demonstrates Google being initiative in
thinking of other ways to reduce the price of
smartphones rather than “dumbing down” the
technology and introducing slower
connections

3. www.mobilemarketingwatch.com
Mobile Marketing at Christmas Time
“Never before has the power of mobile been so
apparent during the retail calendar’s busiest
quarter.”
… unusual as consumers will normally browse
on a mobile devise and buy on a computer.
Is this anything to do with the introduction of
the iAd? – A revolutionary advertisement that
opens as a pop up as that can be closed rather
than in the browser. It is considered to be less
intimidating.
Conclusions drawn from Blue Chip Marketing…
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56% of people in the US own a smartphone, and 35% a tablet
44% of 18-34 year olds and 46% of 35-54 year olds own a store app – possibly the most regular
shoppers at Christmas time
25% of store apps that are accessed are “coupon” apps and at the top of them is Groupon with 48%
People will most likely use their apps pre-shopping – again stresses the point of people browsing
online and buying afterwards