In the June 18, 2015 Masters of Marketing webinar, SEO Assistant Josh Bowe discussed the best ways to blog to increase your search engine optimization (SEO) efforts.
WordPress Websites for Engineers: Elevate Your Brand
Masters of Marketing -- Blogging for SEO
1. Blogging for SEO
How to increase traffic & rise up search engine ranks
Josh Bowe
SEO Assistant/ITC
2. Blogging is Fast, Simple and Proven
• Creating unique content for your website works for
customers and search engines
• Give people a reason to visit and stay on your site
3. Why Blogging Works
• Blogging shows search engines you’re current
• Blogs contain keyword rich content
• Blogs give customers a reason to come back
4. Getting Started
• Set up your blog
• Each new post is a new page
• Creates new linking opportunities
5. Have a Strategy
• Know your keyword strategy
• Focus on important lines of businesses
• Promote through social media (Twitter, Facebook,
LinkedIn, Google+)
7. Tips for Posts
• Embrace keywords but
don’t spam
• Links! Links! Links!
• Develop a voice or
personality
• Get to the point
• Answer questions about
your lines of business
• Don’t be too general.
There’s lot of insurance
options. Blog about what
sets you apart or matters
to your set of customers.
8. More Posting Tips
• Don’t be text heavy
• Change up formatting
• Tag your posts
9. Make Sure to Follow Through
• Keep up a schedule for posts
• Focus on unique content
• Don’t abandon your blog
10. SEO Friendly Blogging
• Titles and subheads important
• Each blog post should focus on a particular subject or
keyword (EX: Dallas Auto Insurance, New York Home
Insurance)
• Search engine’s love organic traffic – keep up unique
content
11. Thank You!
Join us for July’s Masters of Marketing webinar “The Ins and Outs of Managing
Your Agency's Email Marketing” presented by AgencyBuzz Coordinator Sophie
Massie.