The document provides an overview of design thinking and its application in different contexts. It discusses using design thinking in healthcare, financial services, government and other organizations. It outlines workshops and projects to build awareness of design thinking and foster collaboration. It also discusses enabling emergence through active discovery, conversations, socialization and connecting individuals and teams.

1. An elephant is a horse designed by committee.
elephant horse

5. Strong individualist
Independent spirit
Elegant expression
Temperamental

6. Empathetic & loyal
Focused on the herd
Multi-skilled
Deliberate & analytic

7. Designing with elephants
Learning from the creative herd
Brian Rink
IXDA - South America 01.12.11

8. Brand
Design
Space
Design
Human Organization
Factors Design
Manufacturing
Liaison
Design and
Engineering Interaction
Design Business
Factors

9. Design thinking
in healthcare organizations

10. Design thinking
in financial service organizations

11. Design thinking
in government organizations

12. Workshops to build “Learn-by-doing” projects Enterprise-level
awareness of to foster internal creativity innovation strategies
design thinking and collaboration

13. The creative herd mentality:
Diversity of inputs and skills
Common set of values
Aspiration to make new stuff
13

14. Interaction
Designers

15. Interaction
Designers
UX Service
Designers Designers

16. Industrial
Designers Environments
Product
Designers Designers
Clients
Engineers
Interaction
Designers
UX Service
Designers Designers
Usability
Specialists
Graphic
Software Designers
Developers

17. Better, more interesting
problems to solve
17

18. IDEO BURNING MAN HACK FWD

20. engineer
IxD
guru IxD
ID
HF business writer strategy toy guy

21. WE ARE INSPIRED BY PEOPLE WE BUILD TO THINK
AND THE WAYS THEY LIVE. AND THINK TO BUILD.
EMPATHY PROTOTYPING

23. 30 + years

24. shared aspiration emergence
24

25. ENABLING EMERGENCE
HOW TO FOSTER EMERGENCE
INDIVIDUALS
ACTIVE DISCOVERY, CONVERSATIONS
SOCIALIZATION
& TEAMS
PATTERN-MAKING IDEA MIDDLE EAST
>GUIDE INDIVIDUALS + TEAMS
>CONNECTING + MATCHMAKING
>KS TOOLS
>MOTIVATE, ENCOURAGE, COACH APPEARS IN >PUSH + PULL
>ENTREPRENEURS
>PROJECT TEAM DEBRIEF
>STUDIO CULTURE PROJECTS, ADHERENCE >SPEAKING OPPS
E
TANGIBLY
IDENCE CYCL
EXPRESSED
INSIGHTS
S@S
PROJECTS CROWD
SUSTAINABILITY
ENTERPRISE
SCOPE PROJECTS
EV
>SELLING + SCOPING PROJECTS
SCALE AROUND IT, ENERGY >RESOURCING
>BD SPECIALISTS
>P+L BUILD A TEAM >PUBLICIZING
>BUILD NETWORKS
>GOVERNANCE STRUCTURE
>LEADERSHIP
>P.R.
GOV’T / PUBLIC POLICY
RAINMAKING, BUILD A BIZ
BUILD SCALE F+B SHAPING THE OFFER
DOMAIN OR PRACTICE

26. Human-centered design tool kit
26

28. 28

30. Shanghai
Mumbai
Singapore
Emergent locations

31. BURNING MAN

33. Diversity, scale & mash-ups

34. Diversity, scale & mash-ups

35. Abundance & sharing

36. Spotlighting & recognition

37. structure vs. Chaos

38. structure and Chaos

40. Principles of Burning Man
1. Radical inclusion 6. Communal effort
2. Gifting 7. Civic responsibility
3. De-commodification 8. "Leave No Trace"
4. Radical self-reliance 9. Participation
5. Radical self-expression 10. Immediacy

41. Lars Hinrichs

43. Participation & Shareholder’s Agreement Page 1 of 27
Geek (Name of founder)
,
Geek (Name of founder)
,
Geek (Name of founder)
,
UG (Name)
(HAFTUNGSBESCHRÄNKT),
and
HackFwd Capital GmbH & Co. KG
The
Geek
Agreement
Version 1.1
All rights are owned by HackFwd Capital. Unauthorized use prohibited / Legal content by Taylor Wessing / Design by IDEO
HAMBURG
LONDON
MUNICH

45. When assembling a creative Herd ...

46. Define the “framing”
Express a creative aspiration clearly
and re-examine it periodically.
Step back and allow teams
to align around passion areas
that support the aspiration.
Build in an expectation for change.

47. Connect structure and behavior
Encourage mash-ups and
constructive clashes.
Act generously and “gift”
inspiration to one another.
Recognize and celebrate
what emerges.

48. Maintain momentum
Help teams self-organize
and eliminate bureaucracy.
Optimize around speed.
Build expert networks
beyond the herd to
overcome road blocks.

49. Obrigado!
Brian Rink
brink@ideo.com