Social media nomenclatures (hashtags) have become tools for marketers. Here's how ixigo leveraged the use of hashtags to push its content on social and create awareness around the brand.

1. Making Hashtags
Talk

2. Introduction
#Too #many #hashtags
#are #always #annoying.
However, if used well,
they can be a great
social media tool.

3. #ixigo and #hashtags
ixigo uses hashtags to:
● expand content reach
● amplify brand ixigo
● target the right audience

4. #ixigo and #hashtags
How ixigo is using hashtags to engage
across platforms :
● Use of trending hashtags which
relate to our business and
product.
● Engages with fans/followers who
are using niche hashtags:
retweets, comment share their
hashtagged posts/tweets.
● Use of descriptive branded/non-
branded hashtags while posting
some content.

5. #ixigo and #hashtags
Help users find content
with hashtags!
Ex: #MothersDay,
#horoscope, #Haridwar
etc.

6. ixigo’s social media campaigns and the
use of #hashtags
ixigo’s three campaigns/activities which created a lot of buzz around ixigo
and demonstrated the use of hashtags in the best possible way are:
➢ #rewind2o13withixigo - On Facebook + web
➢ #gomobilewithixigo - On Twitter
➢ #ColoursOnTheGo - On Instagram

7. #rewind2013withixigo
Execution:
➢ Intereting one liner teasers
were created to generate
curiosity.
➢ Launched on 6th January.
➢ Hashtag for social channels -
#rewind2013withixigo
➢ Lasted for a week.
➢ Everyday the eaderboard was
updated based on the review
score.
➢ Daily and grand winners were
announcced after a week of
enthusiastic engagement.

8. #rewind2013withixigo

9. #rewind2013withixigo - leaderboard
contest teaser creative Contest leaderboard creative

10. #rewind2013withixigo - result
Number of people who participated 44
Total number of reviews 325
Total number of pictures 654
Number of places added 17
Increase in twitter followers 51

11. #gomobilewithixigo
Execution:
● Contest marathon around ixigo’s
4 key mobile apps.
● Users to download the apps and
answer questions based on the
use cases of respective apps.
● Q&A session on Twitter with
ixigo’s CTO.

12. #gomobilewithixigo - engagement
Engagement:
Showcased the apps which aim
at easing the lives of the
travellers.
Engaged Tech Savvy users
Appraising users with mobile
security concerns.

13. #gomobilewithixigo - results
➢ Number 1 trending in India in 1
hour
➢ Over 216 participants, resulting
in over 238 app downloads.
➢ 1800 + Tweets

14. Colours on the go - Instagram contest
Celebrating the beautiful festival of
colours, Holi, and the love of
photography.
4 day contest - 'colours on the go',
on instagram,
Mandates -
Share pictures of all colourful places
around.
Tag @ixigodotcom and use #holi
#ixigo as hashtags.

15. Colors on the go - Engagement
Colorful participation for 'Colors on
the go'!
Shared contest entries (clicks) on
Instagram/FB and Twitter to
encourage more people to get
inspired and participate.

16. Colors on the go - Results
Increase in Followers on Instagram 87
Photos of ixigo (tagged by others) 162
Use of ixigo hashtag. #ixigo 154

17. Conclusion
With these hashtag campaigns and the regularly used hashtag strategies,
ixigo is able to achieve a lot in terms of:
➢ Audience reach and creating brand awareness
➢ catching real-time trending topics
➢ expanding the reach of its content updates
➢ helping users find ixigo’s content on social. It is definitely a unique content
marketing tool.