Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the time. OmniChannel retailing is the ultimate solution for retailer to connect with their customers and provide them with outstanding customized experience. Join our Social Learning Network: http://www.openthinking.ae

1. OmniChannel Retail
Iyad
Mourtada,
CMA,
CIA,
CFE,
CPLP

2. Reinven7ng
Retail

4. Be
close
to
your
customers
through
all
the
channels

7. Source:
Forrester
Research
(US
Retailers)

8. Trends!
• More
Personalized
Shopping
Experience
• Product
Availability
Through
any
Channel
• Digital
Informa7on
about
the
products
(Descrip7ons,
Reviews,
photos,
videos)
• Glocaliza7on
(Customers
can
order
from
anywhere
to
anywhere)
• Easy,
Fun,
Fast
Shopping
Experience
• BeMer
Quality
and
Lower
price
• Price
Transparency
and
Guarantees

9. The
Value
of
a
buying
the
Book
--- Benefit = $20!
Buyer
Value
--- Price = $15!
Seller
Margin
--- Cost = $5!

10. Discount
the
Price
--- Benefit = $20!
Buyer
Value
--- Price = $10!
Seller
Margin
--- Cost = $2!

11. Enhance
the
Offer
--- Benefit = $25!
Buyer
Value
-­‐
Free
WIFI
--- Price = $15!
-­‐
BeMer
Service
-­‐
Relaxing
Music
Seller
Margin
-­‐
No
Wai7ng
lines
--- Cost = $5!

12. Harvard
Business
Review
Magazine,
December
2011

14. • Digital
Informa@on
is
influencing
more
than
50%
of
our
purchases
• All
the
informa@on
are
available
for
customers
(Price,
Features,
Reviews)
• So
even
if
you
don’t
sell
online
you
need
to
use
online
marke@ng
channels
to
bring
customers
to
your
stores

15. Tradi7onal
Mall
Virtual
Mall
Five-­‐year
average
ROI
Amazon.com
(17%)
vs.
discount
&
department
stores
(6.5%)

21. CRM
System
to
identify
your
customers,
their
shopping
habits
and
preferences

22. Creating
the
right
NEXT
BEST
OFFER
Harvard
Business
Review
Magazine,
December
2011

23. Integrate
Online
Channels,
Mobile
Channels,
and
Social
Media
Channels
with
your
existing
retail
channels
to
create
value

24. Shopping
should
be
an
experience

25. Hire
the
right
talents
to
help
you
develop
your
digital
retailing
in
the
store
and
online

26. Provide
customers
with
access
to
all
the
information
and
data
that
you
have

29. www.openthinking.ae