Your colleagues and employees are already armed with smartphones and tablets—but how can these devices be transformed into productivity powerhouses tailored specifically to your business and sales needs?
In our latest white paper, apps@work, discover how adding apps to your company’s arsenal can increase productivity, creativity and credibility, and learn how apps can boost employee engagement with tools they can use wherever they are.
Apps@work: Creating mobile apps to drive employee engagement
Apps@Work – The world of apps beyond Angry Birds and Words with Friends 1
The world of apps
beyond Angry Birds
and Words with
Apps@Work – The world of apps beyond Angry Birds and Words with Friends 2
The mobile revolution has forever changed our daily
experiences – how we stay in touch with friends, how
we get news and entertainment, how we pass the time
waiting in line or sitting on the train.
Is it any wonder, then, that it’s also transforming our
experience at work?
Enterprise apps are a rapidly growing area of app
development. According to Tomi Ahonen Consulting,
an estimated 5 billion of the more than 100 billion app
downloads forecast for 2014, will be enterprise apps.
Apple and IBM recently announced a partnership to
develop more than 100 B2B focused apps for iPhones
and iPads.¹ At the same time, Gartner estimates that
by 2017 25% of enterprises will have an enterprise
app store – a place where employees can download
approved apps to their devices.
The number of enterprise apps is huge and growing
quickly. This white paper explains why, and why it’s
important to your business.
Joe Panepinto, PhD
SVP, Senior Strategist
Jack Morton Worldwide
Executive Creative Director
of times the
Apps@Work – The world of apps beyond Angry Birds and Words with Friends 3
Two things – the consumerization
of IT, which is essentially the fact
that employees’ expectations are
set by their consumer experiences
(and all that entails); and the unique
characteristics of apps that make
them super useful to businesses with
dispersed, heavily connected and
increasingly mobile workforces.
For organizations that already
have a mobility strategy in
place, the next phase will be
to start mobilizing as many
internal processes as possible to
allow workers to perform their
core tasks (beyond email) from
whichever device they have to
hand, from wherever they are.
ZDNet – Enterprise Mobility in 2014:
App-ocalypse Now? May 1, 2014.
Apps@Work – The world of apps beyond Angry Birds and Words with Friends 4
it finds easy
Most company intranets are
dumping grounds of irrelevant
information, and your field force
is working from outdated docs. Apps
offer a nice solve for this – you can
send updates to a field app that keep
everyone on the same digital page and
working off of the same version of a
Apps@Work – The world of apps beyond Angry Birds and Words with Friends 5
Unlike the slew of browser
versions, there are only two
major platforms for apps (iOS
and Android), so creating a consistent
experience across them is a much
simpler affair. Plus, in today’s bring-your-
own device culture, creating for
iOS and Android only is a relief for
development teams, who have to worry
less about the many versions of browser
software that can negatively impact the
Apps@Work – The world of apps beyond Angry Birds and Words with Friends 6
Mobile devices have key
features that people are used
to using that can make for interesting
application in the business context. Just
take cameras and GPS capabilities, for
example. “If it isn’t shiny and iPad-y,
they don’t want to use it,” said George
Lawrie, an analyst at Forrester Research.
“Just like consumer applications,
business software has to be intuitive
and immediately usable.” ³
Apps@Work – The world of apps beyond Angry Birds and Words with Friends 7
Today’s recruits – your new
employees – live on their
mobile devices. They’re going to
judge by how well your company
allows them to live on them as well.
With competition for tech talent at
an all time high – and mobile tech
savviness a common characteristic of
new employees – demonstrating that
your org “gets” the new IT landscape
is incredibly important.
Apps@Work – The world of apps beyond Angry Birds and Words with Friends 8
In the end,
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Can you estimate the productivity increase
you’d expect to see in your organization if
all enterprise applications were mobilized?
Source Mobile Helix/Vanson Bourne (July 2013)
Percentage productivity increase
Percent of respondents
~10% ~20% ~30% ~40% ~50% ~60% ~70% ~80% ~90%
50% of all enterprises in a recent
survey by Mobile Helix estimate
productivity increases of more
than 40% of all enterprise apps
were made mobile.
What are your firm’s plans to custom-develop
mobile applications for smartphones and tablets
in the following categories?
Apps for use by our customers
Business intelligence/dashboard applications
for managers or sales
Productivity applications other than email
(e.g., field service, marketing automation)
Mobile commerce applications
Network systems management and alerts
Social media applications
Apps for use by our business partners/suppliers
(e.g.,asset tracking, resource availability)
Developed Planning to develop
Apps@Work – The world of apps beyond Angry Birds and Words with Friends 10
to use apps
While there’s plenty of interest and
activity in creating apps for customers,
there’s just as much in creating them
for people within the organization.
Source Forrsights Networks and Telecommunications Survey, Q1 2012
Forrester Research, Inc.
Base 1,238 mobile technologies and services decision-makers at North American and
European companies (multiple responses accepted)
The two areas
you can most
your sales &
Apps@Work – The world of apps beyond Angry Birds and Words with Friends 11
We believe the time has
come for organizations of all
sizes, in all industries, to look
beyond consumer applications
and consider the full
transformational potential of
mobile inside the enterprise.
The Individual Enterprise: How Mobility
Redefines Business. IBM Institute for
Business Value, 2013.
Genuine Interactive recently
worked with Novartis
Flucelvax on an iFlu
Calculator App for sales
reps. The app streamlines
the sales process and
ordering during peak flu
season – saving everyone
time and effort. The app
also allows reps to help
clients more appropriately
plan for demand based on
the latest forecasts.
Apps@Work – The world of apps beyond Angry Birds and Words with Friends 12
This goes beyond just what kind of
info your sales people need, to what
kind of experience you want them to
deliver. Buyers say they are more than
halfway through their decision before
they even talk to a sales rep - so what
does that experience need to be,
and how can you enable it with the
right information in the right context
available at the right time, to close
The Boston Children’s Hospital Virtual
Ventilator is a mobile learning tool that
allows pediatric care providers to become
familiar with the functionality and
behavior of a mechanical ventilator, a
tool critical in the care for patients with
pneumonia and other breathing limitations.
The application walks users through
a three-stage educational pathway,
transitioning users through a detailed
curriculum, training exercises, and
challenging simulations. By applying
theories in game design, the simulation
reinforces proper procedures, motivating
users to fully understand appropriate
Learning sticks when it’s experienced
in context, when it’s needed, and
immediately applicable. On-demand
learning in bite-sized, gamified
chunks, is proving to be a staple of
the most forward-looking companies.
An estimated 70% of what people
learn, they learn on the job – we
think that apps are a great way
of providing on-the- job learning
Apps@Work – The world of apps beyond Angry Birds and Words with Friends 13
on the power
Map the experience(s)
Ask yourself, what is the overall experience the app supports?
Who’s going to be there? What are their roles? What’s the
role for the app? Map it out.
After mapping the overall experience, map the app experience by
ruthlessly focusing on what is going to move the experience along,
and leave out any of the “nice to haves.”
Leverage the platform￼
How can you use the features we take for granted on mobile
devices in ways that are interesting and compelling in a business
setting? Still and video cams? GPS? Bluetooth? NFC?
Adapt & Adopt
The best apps evolve. By building for purpose and mapping
the experience, you’re not setting the app in stone, you’re
laying the foundation for an experience that evolves over time.
Expect to iterate.
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No matter what area
of the business you’re
building an app for,
follow these four
keys to success
Apps@Work – The world of apps beyond Angry Birds and Words with Friends 15
Ask yourself these five things
Does a good sized chunk of my
workforce work remotely?
Do I need to tightly control the information
people use everyday?
Would this information be more powerful if
it’s delivered on-demand and in context?
Will people be expecting mobile access
(and disappointed if they don’t get it)?
Can I improve a process we currently do by
integrating a camera, GPS, or messaging
And while apps@work
may not be quite as
sexy and addictive as
the next big thing in
mobile gaming, they are
a dynamic evolution in
the way we work