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KICKReading ‘sensory’ words (‘mustard’, ‘feathers’) Brand experience ideas based on sensory branding insights

KICKReading ‘sensory’ words (‘mustard’, ‘feathers’) activates the
sensory cortex. The brain treats depictions of movement,
scent, and texture as the real thing.
We all have a beautiful sensory palette waiting to be
activated at any time.
“Yellow tastes like mustard, but is as soft as a baby
chick’s feathers”

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