More Related Content Similar to Research and insights on luxury marketing trends in China (20) More from Jack Morton Worldwide (20) Research and insights on luxury marketing trends in China7. Online Shopping Market by 2015 – 18 Trillion Yuan
($2.86 trillion USD)
(US forecast for the same period: $84 billion USD)
10. 122 US Dollar Billionaires.
1,280,000 US Dollar Millionaires.
27. It’s not just about showing, but
knowing.
Lawrence Law, General Manager, Johnnie Walker House
31. Since the houses first appeared in 2011,
sales of ultra-premium Johnnie Walker
whiskey in China is
up 64% year on year.
46. Different audiences can have different experiences.
But everyone should be treated in a
way that lives up to the brand.
47. Different audiences can have different experiences.
But everyone should be treated in a
way that lives up to the brand.
50. In Tier One cities,
40% of internet users shop online.
53. Over 2000 sites offer premium B2C.
Tmall.com has 50% of the market.
And half a billion members.
54. Quality is still an issue.
Especially on Taobao (which we needed
to distance ourselves from)
55. Showcase the real world quality.
Bring to life the convenience of online
shopping.