Social Media Communication Tips for Sharing Content and Helping Others

SOCIAL MEDIA COMMUNICATION TIPS
SOCIAL MEDIA IS ABOUT
SHARING GOOD CONTENT AND
HELPING OTHERS. RESULTS
COME FROM ENGAGING,
CARING AND PROVIDING VALUE.
MitchJackson.com 800.661.7044

MY GENERAL RULE IS THAT
ONLY 20% OF MY POSTS ON
THE VARIOUS PLATFORMS ARE
ABOUT ME OR MY BUSINESS.

THE OTHER 80% ARE FOCUSED
ON SHARING TIPS AND
CURATING GOOD THIRD PARTY
CONTENT THAT HELPS OTHERS.

THIS SLIDESHARE IS ABOUT
THE 20%.

REMEMBER THAT IN TODAY’S
DIGITAL WORLD, WE’RE ALL
MEDIA COMPANIES.

IT’S ALSO IMPORTANT TO
APPRECIATE THE FACT THAT
WHILE CONTENT IS KING,
CONTEXT IS EVERYTHING!

START WITH A GOOD PROFILE
ON EACH PLATFORM. YOU ONLY
HAVE ABOUT 9 SECONDS, THE
AVERAGE ATTENTION SPAN OF
A GOLDFISH, TO CAPTURE
SOMEONE’S ATTENTION.

MAKE SURE TO COMPLETE
EACH PROFILE WITH YOUR
PICTURE, NOT A COMPANY
LOGO, AND A SHORT BUT
INTERESTING BIO.

STEP #1: WEBSITE AND BLOG

SHARE YOUR NEW ANNOUNCEMENT OR UPDATE
IN A PROPERLY WRITTEN BLOG POST.

USE EFFECTIVE HEADINGS AND APPROPRIATE
KEYWORDS. USE A STORY FORMAT AND WRITE
IN YOUR OWN VOICE AND IN AN EASY TO
UNDERSTAND WAY.

MAKE THE POST INTERESTING AND EASY TO
READ. INCREASE INTERACTION BY ALWAYS
INCLUDING A PICTURE, GRAPHIC OR VIDEO.

BE YOURSELF AND UNIQUE. SHARE YOUR ART.

EVERYTHING IS GOING MOBILE SO MAKE SURE
YOUR SITE IS MOBILE RESPONSIVE. NO
EXCEPTIONS!

EXAMPLES: CLICK TO SEE HOW WE’VE SETUP
OUR FIRM WEBSITE AND COMMUNICATION TIPS
BLOG.

STEP #2: TWITTER

SHARE THE CATCHY HEADING OF YOUR BLOG
POST, TOGETHER WITH A SHORT DESCRIPTION
ON TWITTER. INCLUDE THE LINK BACK TO YOUR
POST. USE A HASHTAG.

ALTHOUGH TWITTER ALLOWS FOR 140
CHARACTERS, TRY AND KEEP YOUR POST TO
ABOUT 120 CHARACTERS TO LEAVE ROOM FOR
PEOPLE TO RETWEET WITH COMMENTS.

BECAUSE PICTURES ATTRACT MORE ATTENTION,
ADD THE PICTURE YOU USED IN YOUR BLOG
POST TO YOUR TWEET.

IF YOU DON’T HAVE A PICTURE, USE ONE OF
THE FREE OR PAID ONLINE SERVICES TO GRAB
AN IMAGE THAT RELATES TO YOUR STORY (I
LIKE FOTOLIA).

YOU CAN ALSO USE “JING” (IT’S FREE) TO
CAPTURE A PICTURE OF THE TOP PORTION OF
YOUR BLOG TO USE LATER FOR POSTING ON
THE OTHER SOCIAL PLATFORMS.

SPEAKING OF TWITTER, TAKE YOUR BLOG POST
AND BREAK IT DOWN INTO 5-10 “SNAPSHOTS”
ADDRESSING KEY POINTS AND TOPICS.

EACH “SNAPSHOT” SHOULD BE WORDED IN ITS
OWN UNIQUE AND EYE CATCHING WAY. I USE A
WORD DOCUMENT AND KEEP A LIST OF THESE
“SNAPSHOTS” FOR FUTURE USE.

SIT DOWN AT NIGHT OR EARLY IN THE
MORNING AND USE HOOTSUITE OR BUFFER TO
SCHEDULE THESE ADDITIONAL TWEETS ONCE
OR TWICE A DAY, OVER THE NEXT 5-10 DAYS.
EACH TWEET LINKS BACK TO YOUR ORIGINAL
BLOG POST.

CLICK TO SEE HOW I’M USING TWITTER.

STEP #3: LINKEDIN

TAKE ONE OR MORE OF THE “SNAPSHOT”
TWEETS THAT YOU HAVE LISTED IN YOUR WORD
DOCUMENT AND SHARE IT ON LINKEDIN,
LINKING BACK TO YOUR BLOG POST.

NORMALLY I DO THIS IN BY TELLING
HOOTSUITE TO SEND OUT THE “SNAPSHOT”
TWEETS I SCHEDULE TO BOTH TWITTER AND
LINKEDIN. THIS SAVES ME TIME.

CLICK TO SEE HOW I’M USING LINKEDIN.

STEP #4: FACEBOOK

AGAIN, I TAKE ONE OR MORE OF THE TWEETS
I’VE LISTED IN MY WORD DOCUMENT AND RE-
PURPOSE THE LANGUAGE FOR FACEBOOK.

UNLIKE TWITTER, FACEBOOK POSTS CAN BE
LONGER SO I USUALLY ADD A BIT MORE
INFORMATION IN WORD BEFORE POSTING WITH
THE LINK BACK TO MY BLOG POST.

IMAGES ARE POWERFUL ATTENTION GRABBING
MAGNETS ON FACEBOOK AND WILL RESULT IN
MORE INTERACTION, SHARES AND COMMENTS.
MAKE SURE TO INCLUDE AN IMAGE WITH YOUR
POST.

RATHER THAN ALLOWING THE LINK TO MY BLOG
POST TO AUTOMATICALLY PULL AN IMAGE BACK
INTO MY FACEBOOK FEED, I PREFER TO UPLOAD
MY OWN IMAGE RELATING TO THE BLOG POST.
THIS WILL DISPLAY A LARGER IMAGE IN YOUR
FACEBOOK POST.

I HAVE A PERSONAL AND BUSINESS FACEBOOK
PROFILE AND DEPENDING ON THE NATURE OF
THE CONTENT, I POST TO EACH ONCE OR TWICE
A DAY. CLICK TO SEE HOW WE’RE USING
FACEBOOK FOR THE FIRM OR MY PERSONAL
PAGE.

STEP #5: GOOGLE +

GOOGLE + IS PART OF GOOGLE. WHAT YOU
POST AND SHARE IS INDEXED BY GOOGLE AND
DISPLAYED IN THEIR SEARCH RESULTS.
ENOUGH SAID!

JUST LIKE ON FACEBOOK, YOU CAN SHARE
POSTS, PICTURES AND VIDEOS.

MAKE SURE TO ADD “AUTHORSHIP” TO YOUR
PERSONAL PROFILE TO BUILD AUTHORITY AND
INFLUENCE. THIS WILL CREATE A VISUAL TIE
BETWEEN YOU AND YOUR CONTENT.

CREATING AND PARTICIPATING IN GOOGLE
HANGOUTS (SEE #10 BELOW) IS A STRONG
PLAY TO INCREASE INFLUENCE AND
CONNECTIONS.

ALSO KEEP AN EYE OUT FOR GOOGLE HELPOUTS
AS IT CONTINUES TO ROLL OUT.

CLICK TO SEE HOW I’M USING GOOGLE + AT MY
PERSONAL AND FIRM PROFILES.

STEP #6: PINTEREST

IF YOU’RE NOT USING THIS PLATFORM THEN
YOU’RE MISSING OUT. UPLOAD THE PICTURE OR
SCREEN SHOT RELATING TO YOUR BLOG POST
AND ADD IT TO ONE OR MORE OF YOUR
PINTEREST BOARDS.

SEVERAL BOARDS I’VE SET UP FOR MY FIRM
INCLUDE CURRENT NEWS, VERDICTS AND
SETTLEMENTS, LEGAL TIPS, TESTIMONIALS,
VIDEOS, PHOTOS, PODCASTS, NEWSLETTER,
AND COMMUNITY SERVICE.

YOU SHOULD SETUP BOARDS THAT WILL BE OF
INTEREST TO YOUR CUSTOMERS OR CLIENTS.

USE THE CONTENT IN YOUR WORD DOCUMENT
(THE “SNAPSHOTS”) TO COMPLETE THE
DESCRIPTION IN PINTEREST.

ADD 3-4 RELEVANT HASHTAGS AT THE END AND
ALSO INCLUDE A LINK TO YOUR BLOG POST IN
THE SOURCE LINK BOX.

CLICK TO SEE HOW I’M USING MY PERSONAL
AND LAW FIRM PINTEREST SITES.

STEP #7: YOUTUBE

VIDEO IS HUGE ON SOCIAL MEDIA. WITHIN A
YEAR OF POSTING OUR FIRST VIDEO (IT WASN’T
VERY GOOD BUT IT WAS A START), WE
RECEIVED HUNDREDS OF NEW CLIENT
INQUIRES AND DOZENS OF NEW CASES.

I WAS ALSO FEATURED IN VARIOUS HIGH
PROFILE WEBSITES, BLOGS, AND EVEN THE ABA
JOURNAL. TALK ABOUT GOOD PUBLICITY!

IF YOU HAVEN’T ALREADY DONE SO, SETUP
YOUR YOUTUBE CHANNEL AND START MAKING
AND POSTING SHORT 1-3 MINUTE LONG
VIDEOS.

SHARE OTHER INTERESTING VIDEOS ABOUT
YOUR ACTIVITIES AND EVENTS ON YOUR
CHANNEL. PEOPLE WILL RELATE TO YOU WHEN
THEY LEARN MORE ABOUT YOUR INTERESTS,
PASSIONS, AND EVEN YOUR FAMILY.

YOU DON’T NEED A FANCY CAMERA AND THE
PROCESS IS PRETTY SIMPLE. THERE ARE PLENTY
OF “HOW TO” RESOURCES OUT THERE.
HINT: USING A LAPEL MIC IS KEY TO GETTING
GOOD AUDIO.

REMEMBER TO PAY ATTENTION TO YOUR
BACKGROUND AND HOW YOU LOOK. KEEP YOUR
VIDEO SHORT AND SWEET.

SOME OF THE BEST VIDEOS WE’VE SHARED ARE
THE ONES THAT DO NOT LOOK LIKE THEY ARE
PROFESSIONALLY SHOT.

FOR EXAMPLE, SIMPLY PUTTING THE CAMERA ON A
TRIPOD AND SHARING MY TAKE ON BREAKING
NEWS (CALLED NEWSJACKING) HAS RESULTED IN
ARTICLES ON LAWYERS.COM, NATIONAL
INTERVIEWS, SPEAKING ENGAGEMENTS, AND
BEING MENTIONED OR PROFILED IN BOOKS AND
PROMINENT BLOGS.

TIP: THERE ARE MANY SERVICES AND
PROGRAMS THAT WILL ALLOW YOU GET THE
AUDIO OF YOUR VIDEO TRANSCRIBED SO THAT
YOU CAN USE IT FOR A FUTURE BLOG POST.

OTHER SERVICES WILL ALLOW YOU TO RIP THE
AUDIO FROM THE VIDEO WHICH YOU CAN THEN
USE AS A PODCAST (DESCRIBED BELOW).

THE KEY IS TO KEEP THINGS INTERESTING AND
SNAPPY. DON’T BE A BORING BUSINESS
PERSON.

CLICK HERE TO SEE THE GOOD AND THE BAD AT
OUR YOUTUBE CHANNEL.

STEP #8: SLIDESHARE

THIS OVERLOOKED PLATFORM IS WELL
RESPECTED AND USED SUCCESSFULLY BY
MARKING PROS AROUND THE GLOBE.

THIS PAST WEEK, I UPLOADED A NEW
SLIDESHARE ABOUT NEGOTIATION AND WITHIN
THE FIRST 24 HOURS IT HAD MORE THAN 900
VIEWS AND TRENDED ON TWITTER AND
SLIDESHARE.

ONE WEEK LATER WE’RE AT 3,000+ VIEWS AND
COUNTING. THE EXPOSURE AND FEEDBACK HAS
BEEN AMAZING!

TAKE THE BLOG POST WE’VE BEEN TALKING
ABOUT AND BREAK IT DOWN TO A 15-20
SLIDES. INCLUDE LINKS BACK TO YOUR
ORIGINAL BLOG POST.

CLICK TO SEE HOW WE’RE USING SLIDESHARE.

STEP #9: PODCASTS

PODCASTS ARE VERY
POPULAR BECAUSE
MOBILE TECHNOLOGY
NOW ALLOWS US TO
EASILY LISTEN ANYTIME
AND ANYPLACE.

TAKE YOUR BLOG POST AND TURN THE
CONTENT INTO A SHORT 10-20 MINUTE
PODCAST.

START WITH A SNAPPY AND ATTENTION
GRABBING INTRO AND THEN SHARE YOUR
INFORMATION USING YOUR OWN VOICE.

USE YOUR POST AS AN OUTLINE AND SHARE
YOUR MESSAGE FROM YOUR HEART. CLOSE
WITH A CALL TO ACTION REFERRING BACK TO
YOUR WEBSITE OR BLOG.

INTERVIEWS ARE A GREAT WAY TO EXPAND
YOUR SPHERE OF INFLUENCE. REACH OUT AND
INTERVIEW OTHER PEOPLE WHO YOUR
LISTENERS MIGHT FIND INTERESTING.

WHEN DONE, SHARE THE LINK WITH YOUR
INTERVIEWEE AND HE OR SHE WILL ALMOST
ALWAYS SHARE THE INTERVIEW WITH THEIR
AUDIENCE.

THIS IS A GREAT WAY TO EXPAND YOUR SPHERE
OF INFLUENCE AND INCREASE THE NUMBER OF
EYEBALLS TO YOUR WEBSITE, BLOG AND
PODCASTS PLATFORMS.

THERE ARE PLENTY OF RESOURCES OUT THERE
TO HELP GET YOU STARTED BUT MY FAVORITE
“HOW TO” SITE IS CLIFF RAVENSCRAFT’S
PODCAST ANSWER MAN.

ONCE WE UPLOAD A PODCAST TO OUR HOST
(WE USE LIBSYSN), WE SHARE THE PODCAST
LINK BACK AT OUR ORIGINAL POST. WE ALSO
UPLOAD AND LINK TO STITCHER, ITUNES, AND
SOUNDCLOUD.

NOTE, ONCE MY PODCASTS ARE COMPLETED
AND UPLOADED, I SHARE THE UNIQUE LINKS OF
THESE AUDIO PLATFORMS TO MOST OF THE
ABOVE-MENTIONED SOCIAL MEDIA SITES.

TO KEEP THINGS UNIQUE, THE HEADINGS AND
SHORT DESCRIPTIONS ARE CHANGED FROM THE
EARLIER DESCRIPTIONS AND POSTS.

LINKS ARE ALSO SHARED ON THE ORIGINAL
BLOG POST OR WEBSITE PAGE, JUST IN CASE A
VISITOR WOULD RATHER LISTEN TO THE
MATERIAL INSTEAD OF READING IT.

STEP #10: SPREECAST AND
GOOGLE HANGOUTS

THESE LIVE VIDEO PLATFORMS ALLOW YOU TO
HAVE YOUR OWN INTERNET TELEVISION
STATION.

SPREECAST HAS BEEN AN AWESOME PLATFORM
THAT HAS CONNECTED ME WITH INTERESTING
AND WELL KNOWN PEOPLE FROM ALL AROUND
THE WORLD.

I EVEN HAD THE CHANCE TO
SPREECAST WITH AMERICAN
TELEVISION JOURNALIST AND
SHOW HOST, KATIE COURIC.
LATER THAT NIGHT WE MADE TMZ!

SOME OF THE PEOPLE I’VE SPREECASTED WITH
INCLUDE NEW YORK TIMES BESTSELLING
AUTHORS, CELEBRITIES AND OLYMPIC
ATHLETES WITH 250,000 TO 1,000,000 TWITTER
FOLLOWERS.

WHAT DO YOU THINK HAPPENS WHEN
THEY TWEET THAT THEY’RE GOING TO
BE ON MY SPREECAST?

PROMOTE YOUR SHOW ON ALL THE PLATFORMS
WELL BEFORE THE EVENT AND ALSO
AFTERWARDS (THEY’RE RECORDED).

SHARE THE EVENT LINKS AND EMBED THE
VIDEO OF YOUR SPREECAST AT YOUR BLOG AND
OTHER PLATFORMS. HERE’S AN EXAMPLE…

MANY OF MY SPREECASTS HAVE 1,000 UNIQUE
VIEWS WITHIN THE FIRST HOUR OR SO AND
SEVERAL THOUSAND IN THE FIRST 24 HOURS.

LIFELONG CONNECTIONS AND FRIENDS HAVE
BEEN MADE SIMPLY FROM USING THIS SINGLE
PLATFORM. YOU CAN DO THE SAME THING!

FOR A SMALL FEE YOU CAN DOWNLOAD YOUR
SPREECAST. YOU MAY THEN WANT TO HAVE
YOUR INTERVIEWS TRANSCRIBED OR THE
AUDIO RIPPED FOR FUTURE USE ON BLOGS AND
PODCASTS.

CLICK TO SEE SEVERAL OF MY SPREECAST.

STEP #11: VINE, INSTAGRAM
AND SNAPCHAT

WHETHER YOU “GET IT” OR NOT, YOUNG ADULTS
ARE USING THESE PLATFORMS AND THESE
SITES ARE BECOMING MORE AND MORE
RELEVANT IN THE BUSINESS WORLD.

THE KEY TO USING THESE PLATFORMS IS TO
KEEP IF FUN AND INTERESTING. LET YOUR HAIR
DOWN AND “JUST DO IT” :-)

CLICK HERE TO SEE MY SON HAVING A BIT OF
FUN ON INSTAGRAM WITH OUR DOG BLEU AND
TALKING ABOUT STRICT LIABILITY FOR DOG
BITES IN CALIFORNIA.

TAKE THE SCREENSHOT IMAGE OF YOUR BLOG
POST AND SHARE IT ON INSTAGRAM WITH A
LINK OR REFERENCE BACK TO YOUR WEBSITE
OR BLOG.

INSTAGRAM WILL NOT ALLOW YOU TO
HYPERLINK, SO WE SETUP AN EASY TO
REMEMBER DOMAIN WE DIRECT VIEWERS TO.
THE ARE ASKED TO VISIT
MYLAWYERROCKS.COM FOR MORE INFO.

AS AN EXAMPLE, HERE ARE MY VINE AND
INSTAGRAM PLATFORMS. AS OF THIS POST,
SNAPCHAT DOES NOT HAVE A WEB BASED
BROWSER, SO CONNECT WITH ME ON THE
PLATFORM TO SEE HOW I’M USING IT.

FINAL THOUGHTS

THE APPROACH I SHARE IN THIS SLIDESHARE IS
WORKING VERY WELL FOR ME. A SINGLE BLOG
POST CAN BE RE-PURPOSED AND SHARED
USING THE ABOVE METHOD OVER SEVERAL
DAYS OR WEEKS.

KEEP IN MIND THAT WHAT’S IMPORTANT ON
SOCIAL IS THE 80% PART OF THE EQUATION.
THAT IS, ENGAGING OTHERS. HOWEVER, WHEN
I DO JUMP OVER TO THE 20% SIDE OF THINGS,
THIS IS EXACTLY HOW I DO IT.

I HAPPEN TO BE A LAWYER AND WHEN I BLOG
ABOUT A LEGAL THEORY OR EXPLAIN NEW
STATUTES OR CASE LAW, ALL I USUALLY HEAR
ARE DIGITAL CRICKETS.

WHEN I SHARE A BLOG OR SOCIAL MEDIA POST
ABOUT MY PASSIONS, FAMILY, YOUTH SPORTS,
OR FAMILY TRIPS, THE INTERACTION AND
FEEDBACK IS USUALLY SUBSTANTIAL.

FOR EXAMPLE, I HAVE A COMMUNICATION TIPS
BLOG WHERE I SHARE A WEEKLY
COMMUNICATION TIP.

THIS BLOG IS MY PASSION AND I ENJOY
PROVIDING USEFUL IDEAS TO HELP EVERYDAY
PEOPLE COMMUNICATE MORE EFFECTIVELY.

OVER TIME, TRUST AND RAPPORT IS
ESTABLISHED WITH PEOPLE (MY TRIBE) WHO
SHARE A COMMON INTEREST. WHEN MY TRIBE
HAS A LEGAL QUESTION OR SOMEONE NEEDS A
LAWYER, WHO DO YOU THINK THEY CALL?

ALONG THE SAME LINES, I ENJOY TRYING
CASES AND SHARING TRIAL LAWYER TIPS.

MY GOOGLE PLUS TRIAL LAWYER TIPS
COMMUNITY IS ONE OF THE PLATFORMS I USE
TO EXPAND THIS INTEREST.

OVER THE PAST YEAR, THE COMMUNITY HAS
GROWN TO OVER 1,500 MEMBERS (MOSTLY
LAWYERS) SHARING HUNDREDS OF
OUTSTANDING TRIAL TIPS.

HAVE YOU EVER THOUGHT ABOUT TAKING YOUR
PASSION AND STARTING YOUR OWN BLOG,
GOOGLE + COMMUNITY, PODCAST OR
SPREECAST CHANNEL?

CONCLUSION

SMART BUSINESS OWNERS ARE USING SOCIAL
MEDIA TO INSPIRE, INFORM, EDUCATE AND
BUILD NEW RELATIONSHIPS.

HOPEFULLY YOU WILL USE SOME OR ALL OF
THESE IDEAS TO DO THE SAME THING.

I ENCOURAGE YOU TO USE THE DIFFERENT
APPROACHES IN THIS SLIDESHARE AND START
INCORPORATING SOCIAL MEDIA INTO YOUR
DAILY ACTIVITY TO EXPAND YOUR SPHERE OF
INFLUENCE.

BUT REMEMBER ONE THING. SOCIAL IS NOT A
SPRINT, IT’S A MARATHON.

BE PATIENT AND CONSISTENT IN YOUR
EFFORTS. BE TRANSPARENT, SHARE YOUR
UNIQUE ART, AND GOOD THINGS WILL HAPPEN.

DO NOT DO WHAT EVERYONE ELSE IS DOING.
BE DIFFERENT AND DISRUPT THE ESTABLISHED
AND PROBABLY BROKEN SYSTEM.

ALWAYS THINK ABOUT MAKING YOUR
CUSTOMER OR CLIENT’S EXPERIENCE THE VERY
BEST POSSIBLE. NEVER STOP CONNECTING!

I HOPE YOU FOUND THIS SLIDESHARE USEFUL.
IF SO, PLEASE USE THE BUTTONS TO SHARE IT
WITH YOUR FAMILY AND FRIENDS.

I’M ALSO REALLY LOOKING FORWARD TO
HEARING ABOUT YOUR SUCCESS AND
CONNECTING WITH YOU ON SOCIAL MEDIA.
LET’S START RIGHT NOW ON TWITTER!

MORE ABOUT MITCH…
MITCH JACKSON HAS BEEN A TRIAL LAWYER
SINCE 1986 AND TRULY ENJOYS THE BUSINESS
AND MARKETING SIDE OF OWNING HIS OWN
FIRM.

IN 2013 HE WAS HONORED TO RECEIVE THE
CALIFORNIA LITIGATION LAWYER OF THE YEAR
AWARD (CLAY AWARD) AND IN 2009 WAS
NAMED ONE OF ORANGE COUNTY’S TRIAL
LAWYERS OF THE YEAR.

WHEN HE’S NOT TRYING CASES, MITCH USES
SOCIAL MEDIA TO HELP GOOD ATTORNEYS
BECOME GREAT TRIAL LAWYERS AND TO SHOW
EVERYONE (NOT JUST LAWYERS) HOW TO
COMMUNICATE MORE EFFECTIVELY.

MITCH’S LAW FIRM WEBSITE IS
JACKSONANDWILSON.COM AND HIS
COMMUNICATION TIPS BLOG IS
MITCHJACKSON.COM

IF YOU HAVE ANY QUESTIONS,
LET’S CONNECT. OTHERWISE, I LOOK
FORWARD TO SEEING YOU ONLINE!

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