Here are the most common mistakes I see professionals make on social media. Avoid making these same mistakes by using these 7 tips (B-E-H-U-M-A-N)

1. 7 Mistakes Professionals
Make on Social Media

2. 7 Mistakes Professionals Make on Social Media…
#1 They only talk about themselves
and how great they are.

3. 7 Mistakes Professionals Make on Social Media…
#2 They are not authentic and
transparent. They either are afraid to
show their true colors or simply
don’t know how to.

4. 7 Mistakes Professionals Make on Social Media…
#3 Instead of listening and helping,
they shout and lecture.

5. 7 Mistakes Professionals Make on Social Media…
#4 They fail to communicate using
everyday language and in
simple terms.

6. 7 Mistakes Professionals Make on Social Media…
#5 They delegate their content
(which is OK) but they then make no
effort to learn what is being shared.
They’re not part of the process.

7. 7 Mistakes Professionals Make on Social Media…
#6 They use the various digital
platforms the wrong way.

8. 7 Mistakes Professionals Make on Social Media…
#7 They fail to engage their
audience.

9. 7 Mistakes Professionals Make on Social Media…
A Better Way…

10. 7 Mistakes Professionals Make on Social Media…
B-E-H-U-M-A-N
(My Personal Mnemonic)

11. Solution- B-E-H-U-M-A-N!
B: Believe in Yourself

12. Solution- B-E-H-U-M-A-N!
Trust and believe in yourself. Appreciate the
value you bring to the table. Understand and
appreciate that in today’s world, we’re all
media companies. Social media and the
content you share on social is now a service
and part of what you do. It’s an OPPORTUNITY
that should be embraced.

13. Solution- B-E-H-U-M-A-N!
E: Enthusiasm

14. Solution- B-E-H-U-M-A-N!
Be passionate about what you share
and share exceptional content. Ask yourself the
question: “Would anyone miss you or your
content if you immediately disappeared from
the digital platforms?” If not
then reevaluate what, how and why
you’re doing what you’re doing.

15. Solution- B-E-H-U-M-A-N!
H: Help Others

16. Solution- B-E-H-U-M-A-N!
Provide solutions, resources and answers.
Share your secret sauce.

17. Solution- B-E-H-U-M-A-N!
U: Understand

18. Solution- B-E-H-U-M-A-N!
Seek to understand others. Actively listen
to what other people are saying.

19. Solution- B-E-H-U-M-A-N!
M: Make a Difference

20. Solution- B-E-H-U-M-A-N!
Add value that is unique and shared with
your own special art. Have a goal to
change lives in your industry and
profession.

21. Solution- B-E-H-U-M-A-N!
A: Authenticity

22. Solution- B-E-H-U-M-A-N!
Be real and be authentic. Have a point of
view and share it. Avoid “sales speak”
and talk in easy to understand terms.

23. Solution- B-E-H-U-M-A-N!
N: Never Stop Learning and
Disrupting Your Industry

24. Solution- B-E-H-U-M-A-N!
Never stop working on your craft. Never
stop telling stories and empowering your
audience. Never stop embracing new
platforms. Never stop figuring out who
your clients, potential clients, and
referral sources are.

25. Solution- B-E-H-U-M-A-N!
Jon Mitchell “Mitch” Jackson
Lawyer | Speaker | Live Streamer | Legal Change Evangelist

26. Solution- B-E-H-U-M-A-N!
@MitchJackson
800.661.7044
MyLawyerRocks.com
StreamingLawyer.com
MitchJackson.com
Human.Social