Hope this helps. Reach out with questions ;-) Mitch http://Streaming.Lawyer

1. Influencer Liability
“Success usually comes to those who are too busy to be looking for it.”
Henry David Thoreau
@MitchJacksonStreaming.Lawyer

2. Influencer Liability
@MitchJackson
Major Issues
Federal Trade Commission (FTC) Compliance
“Clear and conspicuous disclosure”
Laws: Conflict of laws, changing laws and contracts
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3. Influencer Liability
@MitchJackson
Major Players
Brands
Social Media Agencies
Influencers
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4. Influencer Liability
@MitchJackson
Major Contract Terms (page #1)
• Written Contracts
• Start and Finish Dates
• Termination Provisions
• Compensation Plan
• Truth and “No Fraud” Provision
• Intellectual Property (IP) Rights
• Content Retention Rights
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• Compliance Agreement
• Exclusivity Agreement?
• Confidentiality Clause?
• Scope and Delivery Format
• Metrics | ROI
• Liability Insurance
• Indemnification

5. Influencer Liability
@MitchJackson
Major Contract Terms (page #2)
• Hold Harmless
• Applicable Laws/ Venue
• Mediation and Arbitration
• Attorney Fees
• Signature (Personal or Corp)
• Original and Digital
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• Do Biz as a Corp or LLC
• Promote as an Entity