Six Principles to Win Friends and Influence People on Social Media Dale Carnegie’s international best-selling book, “How To Win Friends and Influence People” was first published in 1937. I first read this treasure about 25 years ago and to this very day I still refer to it often. When Carnegie wrote his book, there was no internet or social media. I think it’s safe to say that he didn’t have an inkling about how we would all be using technology to communicate in the 21st Century. Despite this, and because of social media, I believe Carnegie’s tips on how to relate and connect with others are 100 times more relevant today than when he first wrote his book 77 years ago. In this Slideshare, I share my take on applying 6 of Carnegies principles to social media today. Please share this Slideshare if you find it useful. Thanks! P.S.- Each week I share a new communication tip at my blog MitchJackson.com. Stop by, get on my email newsletter and learn how to make an impact, fascinate others, and close deals like the best trial lawyers in the world.

2. “SOCIAL MEDIA IS NOT ABOUT SELLING, IT’S
ABOUT CONNECTING WITH OTHERS. IT’S
ABOUT BEING A HUMAN BEING.”
MITCH JACKSON

3. 6 SOCIAL MEDIA PRINCIPLES
DALE CARNEGIE’S INTERNATIONAL BEST-
SELLING BOOK, “HOW TO WIN FRIENDS AND
INFLUENCE PEOPLE” WAS FIRST PUBLISHED
IN 1937.

4. 6 SOCIAL MEDIA PRINCIPLES
I BELIEVE CARNEGIE’S TIPS ON HOW TO RELATE
AND CONNECT WITH OTHERS ARE, BECAUSE OF
SOCIAL MEDIA, 100 TIMES MORE RELEVANT
TODAY.

5. 6 SOCIAL MEDIA PRINCIPLES
IN HIS BOOK, CARNEGIE SHARES SIX
PRINCIPLES TO CONNECT WITH OTHERS. HERE’S
HOW I THINK THESE PRINCIPLES APPLY IN
TODAY’S DIGITAL WORLD.

6. 6 SOCIAL MEDIA PRINCIPLES
PRINCIPLE #1: BECOME GENUINELY
INTERESTED IN OTHER PEOPLE

7. 6 SOCIAL MEDIA PRINCIPLES
MOST PEOPLE ON SOCIAL MEDIA GO ABOUT
THINGS THE WRONG WAY. TOO MANY SPEND
THEIR TIME PUSHING THEIR PRODUCTS AND
SERVICES.

8. 6 SOCIAL MEDIA PRINCIPLES
OTHER PEOPLE ONLY TALK ABOUT THEMSELVES.
IF YOUR PRIMARY CONTENT IS ALL ABOUT
YOU, THEN YOUR ULTIMATE AUDIENCE
WILL ONLY BE YOU.

9. 6 SOCIAL MEDIA PRINCIPLES
THOSE PEOPLE ON SOCIAL WHO TRULY CARE
ABOUT OTHERS ARE THE PEOPLE EXPERIENCING
SUCCESS.

10. 6 SOCIAL MEDIA PRINCIPLES
SHOWING GENUINE INTEREST, COMPASSION
AND EMPATHY FOR OTHERS IN YOUR TWEETS,
POSTS, COMMENTS, PODCASTS AND VIDEOS
WILL RESULT IN PEOPLE LIKING AND WANTING
TO CONNECT WITH YOU.

11. 6 SOCIAL MEDIA PRINCIPLES
SHARING ANSWERS AND SOLUTIONS, WITHOUT
EXPECTING ANYTHING IN RETURN, WILL BE
REWARDED IN THE LONG TERM.

12. 6 SOCIAL MEDIA PRINCIPLES
IF YOU GO ABOUT THIS PRINCIPLE CORRECTLY,
YOU WON’T HAVE TO TOOT YOUR OWN HORN
BECAUSE OTHERS WILL DO THIS FOR YOU.

13. 6 SOCIAL MEDIA PRINCIPLES
PRINCIPLE #2: SMILE

14. 6 SOCIAL MEDIA PRINCIPLES
WHEN IT COMES TO COMMUNICATING ONLINE,
ALWAYS SHARE YOUR DIGITAL SMILE. CARNEGIE
SHARES AN ANCIENT CHINESE PROVERB, “A
MAN WITHOUT A SMILING FACE MUST NOT
OPEN A SHOP.”

15. 6 SOCIAL MEDIA PRINCIPLES
BEFORE POSTING HAVE A POSITIVE FRAME OF
MIND. SMILE WHILE YOU WRITE, TALK OR
RECORD A VIDEO. PEOPLE WILL FEEL THE
DIFFERENCE WHEN CONSUMING YOUR
CONTENT.

16. 6 SOCIAL MEDIA PRINCIPLES
PROFILE PICTURES AND VIDEOS SHOULD ALSO
SHARE YOUR SMILE. YOU’LL HAVE EVERYTHING
TO GAIN AND NOTHING TO LOSE BY DOING
THIS.

17. 6 SOCIAL MEDIA PRINCIPLES
PRINCIPLE #3: REMEMBER AND USE
PEOPLE’S NAMES

18. 6 SOCIAL MEDIA PRINCIPLES
WHEN SOMEONE HEARS HIS NAME, IT IS THE
SWEETEST AND MOST IMPORTANT SOUND IN
HIS WORLD.

19. 6 SOCIAL MEDIA PRINCIPLES
CARNEGIE POINTS OUT THAT THERE’S NOTHING
MORE IMPORTANT THAN INCLUDING THE OTHER
PERSON’S NAME IN A CONVERSATION.

20. 6 SOCIAL MEDIA PRINCIPLES
IF HE WERE ALIVE TODAY, I’M SURE CARNEGIE
WOULD TELL YOU THAT IT’S IMPORTANT TO USE
PEOPLE’S NAMES OR NICKNAMES ON SOCIAL
MEDIA AND THE DIGITAL PLATFORMS.

21. 6 SOCIAL MEDIA PRINCIPLES
IN TODAY’S BUSY AND HECTIC WORLD IT’S NOT
ALWAYS EASY TO REMEMBER SOMEONE’S NAME,
BUT THAT’S WHY IT’S MORE IMPORTANT THAN
EVER.

22. 6 SOCIAL MEDIA PRINCIPLES
RALPH WALDO EMERSON ONCE SAID, “GOOD
MANNERS ARE MADE UP OF PETTY
SACRIFICES”. IT CAN TAKE A BIT OF WORK
AND EFFORT TO REMEMBER A NAME, BUT THE
EFFORT IS CERTAINLY WORTH IT.

23. 6 SOCIAL MEDIA PRINCIPLES
PRINCIPLE #4: BE A GOOD LISTENER AND
ENCOURAGE OTHERS TO TALK ABOUT
THEMSELVES

24. 6 SOCIAL MEDIA PRINCIPLES
WHEN IT COMES TO EFFECTIVE
COMMUNICATION ON SOCIAL, THERE IS SO
MUCH TO LEARN AND SO MUCH TO GAIN BY
SIMPLY LISTENING.

25. 6 SOCIAL MEDIA PRINCIPLES
HOW DO YOU DO THIS? ONE WAY IS TO ASK
OPENED-ENDED QUESTIONS THAT INVITE A
DIALOGUE.

26. 6 SOCIAL MEDIA PRINCIPLES
IN COMMENTS, COMBINE YOUR THOUGHTS OR
OPINIONS WITH FOLLOW-UP QUESTIONS TO
THE AUTHOR.

27. 6 SOCIAL MEDIA PRINCIPLES
BE REAL AND GENUINE WHEN YOU DO THIS.
THIS ISN’T A TRICK OR TECHNIQUE; IT’S A
MINDSET.

28. 6 SOCIAL MEDIA PRINCIPLES
PRINCIPLE #5: TALK IN TERMS OF THE
OTHER PERSON’S INTEREST

29. 6 SOCIAL MEDIA PRINCIPLES
PRESIDENT ROOSEVELT USED TO STAY UP LATE
AT NIGHT READING UP ON THE SUBJECT HE
KNEW THE PERSON HE WAS GOING TO MEET
THE NEXT DAY WAS INTERESTED IN.

30. 6 SOCIAL MEDIA PRINCIPLES
HE KNEW THAT THE QUICKEST PATH TO A
PERSON’S HEART WAS TO TALK ABOUT THE
THINGS THAT THE OTHER PERSON WAS
PASSIONATE ABOUT.

31. 6 SOCIAL MEDIA PRINCIPLES
BEFORE ENGAGING OTHERS ON SOCIAL, SPEND
TIME LEARNING A BIT MORE ABOUT THE OTHER
PERSON. WHAT ARE HIS INTERESTS? WHAT
DOES SHE ENJOY DOING IN HER SPARE TIME?

32. 6 SOCIAL MEDIA PRINCIPLES
BE REAL AND INTERACT WITH THE OTHER
PERSON FROM A POSITION OF GENUINE
INTEREST AND CURIOSITY.

33. 6 SOCIAL MEDIA PRINCIPLES
PRINCIPLE #6: SINCERELY MAKE THE
OTHER PERSON FEEL IMPORTANT

34. 6 SOCIAL MEDIA PRINCIPLES
JOHN DEWEY ONCE SAID, “THE DESIRE TO BE
IMPORTANT IS THE DEEPEST URGE IN
HUMAN NATURE.”

35. 6 SOCIAL MEDIA PRINCIPLES
PRIOR TO ENGAGING ANOTHER PERSON ON
SOCIAL, TRY ASKING YOURSELF, “WHAT IS
THERE ABOUT THIS OTHER PERSON THAT I
CAN HONESTLY ADMIRE?”

36. 6 SOCIAL MEDIA PRINCIPLES
INSINCERE FLATTERY IS INEXCUSABLE BUT
SINCERE APPRECIATION IN OTHERS IS
MANDATORY.

37. 6 SOCIAL MEDIA PRINCIPLES
THERE IS NO HIDDEN AGENDA, JUST ONE
HUMAN BEING RECOGNIZING THE VALUE IN
ANOTHER. AFTER ALL, AS EMERSON ONCE SAID,
“EVERY MAN I MEET IS MY SUPERIOR IN
SOME WAY. IN THAT, I LEARN FROM HIM.”

38. 6 SOCIAL MEDIA PRINCIPLES
TAKE CARNEGIE’S 77 YEAR-OLD PRINCIPLES
AND APPLY THEM TODAY ON SOCIAL MEDIA.

39. 6 SOCIAL MEDIA PRINCIPLES
SHOW OTHERS HOW MUCH YOU APPRECIATE
WHO THEY ARE AND WHAT THEY DO. BE KIND
IN YOUR APPROACH AND GENUINE IN YOUR
INTEREST. DO THIS AND YOU’LL QUICKLY WIN
NEW FRIENDS AND INFLUENCE OTHERS.

40. 6 SOCIAL MEDIA PRINCIPLES
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