This document analyzes consumer behavior and perceptions regarding mutual funds in India. It conducted surveys and interviews of 120 respondents from different age groups and occupations to understand their level of investment and knowledge of mutual funds. The findings showed that service workers had little knowledge of mutual funds while businessmen invested more frequently. Respondents were more concerned with tax benefits than returns and were most aware of large mutual fund companies. The document recommends increasing awareness through consumer education, government programs, publishing success stories, and distributing informational booklets.