Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Event marketing

6,961 views

Published on

  • Login to see the comments

Event marketing

  1. 1. INTRODUCTION WHAT IS MARKETING?  Marketing Tools  Tools of Promotion PROBLEMS ASSOCIATED WITH TRADITIONAL MEDIA RELATION BETWEEN EVENT MARKETING AND THE 5P’S EVOLUTION OF EVENT MARKETING
  2. 2. EVENT MARKETINGAn event is a live multimedia package with a preconceived concept, customized or modified to achieve the client’s objective of reaching out and suitably influencing the sharply defined, specially gathered target audience byproviding a complete sensual experience and an avenue for two-way interaction.
  3. 3. EVENTS LIVE REACH INTERACTION Right DesiredCommunic Live Impact ation WITH CREATES Audience from the client
  4. 4. WHY EVENTS1. Brand Building2. Image Building3. Focusing the Target Market4. Implementation of Marketing Plan
  5. 5. TYPES OF EVENTS Sporting Events Entertainment Arts and Culture Commercial Marketing and Promotional Event Exhibitions Festivals Fund Raising
  6. 6. EVENT MANAGEMENT AS A PROMOTIONAL TOOL  EVENT DESIGNING Conceptualization Costing Canvassing Customization Carrying-out
  7. 7.  COMMUNICATION EFFECTS OF EVENT MARKETING
  8. 8. • EVALUATION OF EVENTS
  9. 9. • RETURN ON INVESTMENT
  10. 10. • STRATEGIC ALTERNATIVES ARISING FROM DEFINED OBJECTIVES
  11. 11. • APPLICABILITY
  12. 12. • ADVANTAGES OFFERED BY EVENTS
  13. 13. RESEARCH METHODOLOGY • OBJECTIVE OF THE STUDY
  14. 14. • METHODOLOGY
  15. 15. ANALYSIS & RESEARCH FINDINGSQ1. Do you participate in events? Interpretation Q1. Do you 16% participate in events? 1. Yes 2. No 84%
  16. 16. Q2. How do you participate? Interpretation: 1. Own events are organized 29%38% 2. Sponsorship 3. Active part through 33% stalls/space in other events
  17. 17. Q3. In which type of event do you participate? 35% 33% 29% 30% 25% 19% 20% 14% 15% 10% 5% 5% 0 0% Interpretation:
  18. 18. Q4. What compel you to participate in any event? (You can choose 2 or more) The event matched my interest. 25% 20% My friend or relative had a 18% positive experience 20% You believe it is the best way for promoting your product Earlier Returns from same event. 30% 25% Cost effective It is the best way to encourage 35% two way communications Way to reach the large no. of target audience.Interpretation:
  19. 19. Q5. How much do you generally spend on event marketing? 33% Interpretation:35% 24%30% 19% 14%25% 10%20%15%10% 5% Series1 0%
  20. 20. Q6. Do you think event marketing is better promotional toolthan other traditional tools (Pressreleases, Articles, personal sales, sales promotion)? Interpretation: 1. Yes 35% 40% 2. No 3. Depen ds on 25% product
  21. 21. Q7. When is the right time as per productlife cycle to participate in events? 38 Interpretation: 40% % 35% 30% 30% 25% 25% 20% 15% 10% 5% 7% 0%
  22. 22. Q8. Does participation in an event helps in generating immediate sales? Interpretation: Immediately within a week 15 2 264 within a month4 within 3 months within 6 months 25 24 More than 6 months Did not purchase
  23. 23. Q9. Participation in events helps you in? Interpretation: 1. Building brand image33% 36% 2. Creating awareness of your product 3. Building 41% relationship with potential customers
  24. 24. Q10. Do you participate in same events? Interpretation: 1. Same17% events 48% 2. Sometimes 35% try different events 3. Always try different events
  25. 25. Problems Faced By EventMarketing Industry
  26. 26. RECOMMENDATIONS
  27. 27. MY LEARNING
  28. 28. CONCLUSION
  29. 29. BIBLIOGRAPHY• BOOKS:• Event Management Lynn Van Der Wagen & Brenda R. Carlos• Principles of Marketing  Kotler & Amstrong••• WEBSITES:• http://www.eugeneloj.com/2008/04/what-is-event-m.html• http://www.eugeneloj.com/2010/02/event_marketing_strateg ies.html• http://www.indianchild.com/marketing/event-marketing.htm• http://www.businessdictionary.com/definition/event- marketing.html#ixzz1pVXOI9pC• www.eventmarketer.com• www.wikipedia.com
  30. 30. “We Generate Quality Business Leads We Enhance Your ProfileWe Create New Business Opportunities Everyone Knows Us as EVENTS”

×