User Experience Strategy for Lean Startups & UX Designers (London, England) Lecture tour by Jaime Levy, a User Experience Strategist based in Los Angeles, CA USA With the surge in online startups, entrepreneurs and their teams need a User Experience Strategy to differentiate their product from the competition. Through business cases and current work samples, students will learn to how to conduct a UX Gap Analysis (on the online marketplace), perform Guerilla User Researcher (for your MVP), and scope a product's feature set using a Feature Value Matrix. This class will expose how online success can be achieved by focusing on disruptive innovation coupled with a customer acquisition strategy. Google cloud-based spreadsheet templates will be made accessible so students can implement these techniques immediately in their daily practice.

1. April 2013 Schedule of Jaime Levyʼs London Lecture Tour + Lean Startup Machine Mentoring
1. Thursday, April 18 | 2pm @ Royal College of Art (Open to all RCA students)
2. Thursday, April 18 | 7pm @ General Assembly (Open to general public)
3. Friday, April 19 - Sunday April 21 @ Lean Startup Machine London (General public workshop)
4. Monday, April 22 | 5:30pm @ City University of London (Open to School of Informatics students)

2. So you might be wondering...
Who the hell is this chick and
why should I believe anything
that she says?

4. BW(before the web - 1994)

6. 1993 - Disk Magazines (KCET)

7. 1993 - Billy Idol Disk (MTV)

9. 1.0(1995 - 2000)

12. 2.0(2003 - present)

16. Site Maps

17. Wireframes

18. Wireframing for Mobile

19. Stakeholder Interview Findings

20. Feature Value Matrix

21. The Feature Value Matrix
It is a technique to help everybody (stakeholders and the
team) align on what are the most essential product features.
It is a tool that prioritizes features by weighing business
goals, user goals, and design/dev costs to build a product.
It helps your team distill your Minimum Viable Product
(MVP) and informs your productʼs roadmap.

22. User Experience Strategy Briefs

24. What is User Experience Strategy
and why is it crucial?

27. What is a Mental Model?
User Goal: “I need to get cash to pay the babysitter!”

28. UX Strategy = Business Strategy +
Value Innovation + Validated User
Research + Killer UX Design

29. User Experience Strategy
Business
Strategy
Value
Innovation
Validated
User
Research
Killer
UX
Design

30. Case Study of Awesome
User Experience Strategy
Airbnb

42. User Experience Strategy
Business
Strategy
Value
Innovation
Validated
User
Research
Killer
UX
Design

43. Business strategy is the identification of
guiding principles for how a company will
compete in its industry and where it should
invest to achieve business objectives.
Business
Strategy

47. Competitive Analysis

48. Competitive Analysis (cont)

49. Value innovation is created when a
companyʼs action can increase its
value proposition to users while
simultaneously reducing its cost
structure by eliminating waste
(i.e. unnecessary features/services).
Value
Innovation

51. Value
Innovation

55. Value Innovation for Digital Products
It offers a distillation of features from both competitors and
relevant existing alternatives.
It provides a "slice" or a twist to a value proposition from
existing larger platforms.
It consolidates formerly disparate user experiences into one
single solution (1-stop shop for a user task).

56. Validated
User
Research
Validated User Research is when the proposed
product is approached as an "experiment" that
needs to be validated by user feedback. The
process requires "getting out of the building"
to find your hypothesized customers who have
your hypothesized problem and who would
actually pay to have it solved!

58. The Lean Startup methodology
Build-Measure-Learn

59. How Eric Ries defines an MVP

65. Killer UX Design is accomplished when a
product allows its users/customers to easily
accomplish their goal with little resistance.
In a word, Killer UX design enables an
experience that is FRICTIONLESS!
Killer
UX
Design

66. Killer UX Design = better conversion funnels!
$$$ / happy
customers

67. * Dave McClureʼs “Pirate Metrics” - AARRR

71. User Experience Strategy
Business
Strategy
Value
Innovation
Validated
User
Research
Killer
UX
Design

77. Questions?
Feedback?
Follow me @JaimeRLevy
And visit JLR Interactive
to access the tour photos,
tools, and SlideShare with
audio of this lecture!